Top News
The Singer Will Be the First Afro-Latina To Appear on U.S. Currency
The Celia Cruz Estate and its executor, Omer Pardillo-Cid, announced that the coin dedicated to the immortal Cuban singer Celia Cruz, one of the most beloved and outstanding artists of the 20th century, has officially entered circulation. Cruz was chosen as one of five exceptional women to be celebrated by the United States Mint's American Women Quarters Program™ in 2025. The so-called Queen of Salsa, who passed away in 2003, appears on the coin in relief, dressed in traditional Cuban garb next to her motto ¡Azúcar!
Census and OMB Data Collection of Latinos Can Be Improved with Inclusion of “Street Race” [REPORT]
The UCLA Latino Policy and Politics Institute (UCLA LPPI) has published “Latino is Not a Race: Understanding Lived Experiences through Street Race,” a new report authored by Cecilia Nuñez, Julia Silver, Misael Galdámez, and Dr. Nancy López. The report examines the complexities of racial and ethnic identification within Latino communities in the United States, focusing on the concept of “street race,” or the race a stranger would assume you to be based on your physical appearance. The report finds that current Census and Office of Management and Budget (OMB) methods for collecting and analyzing racial and ethnic data do not accurately reflect the lived experiences of many Latinos, especially Afro-Latinxs.
ANA New Marketing Ethics Code Essential to Consumer Trust
Self-regulation and ethical marketing is critical to the success of the marketing and advertising industry as it hinges on building consumer trust over the long term. Best practices lead to solid growth over time, while unethical marketing leads to broken reputations and loss. We have all seen poor practices by marketers. The Center reviews hundreds of consumer complaints about marketing each year — and most are easily remedied through best practices and common solutions.
The Death of DEI? Not So Fast – As DEI efforts meet resistance, new studies show that many brands continue pushing onward
It may not qualify as a total reversal of attitude, but it's awfully close. Diversity, equity, and inclusion (DEI) — heralded not long ago as the core to corporate America's future — is in retreat, as companies reduce and/or eliminate their DEI programs altogether. In late June, for example, rural lifestyle distributor Tractor Supply Company shut down its DEI initiatives after receiving backlash from some of its customers and right-wing commentators regarding the company's inclusion policies and support for the LGBTQ+ community. Industry rival John Deere followed suit in July, saying it would no longer sponsor diversity events following similar complaints. Indeed, companies are "reassessing decades-old anti-discrimination strategies and rewriting policies that once emphasized race and gender to prioritize inclusion for all," according to the Washington Post. Such developments stand in stark contrast to the bandied efforts among many brands to foster DEI following George Floyd's murder in 2020, which sparked a racial reckoning throughout the country.
Entravision and NFL Celebrate a Decade of Partnership with Expanded 3-Year Deal
Entravision announced the renewal of its longstanding partnership with the National Football League (NFL) through a new three-year radio and audio streaming deal. This extension marks a significant milestone, celebrating a decade of collaboration between the two organizations and securing the partnership through the 2026-2027 NFL season.
P&G’s Signal Summit 2024: Driving Market Growth and Value Creation
Innovation is the driving force behind our ability to deliver superior products. By Marc S. Pritchard - Chief Brand Officer at Procter & Gamble
Top Trends Pulse Check [REPORT]
In today’s dynamic marketplace, cultural alignment is a powerful driver of brand success. With 63% of people more likely to buy a product if the brand is part of cultural trends they care about — and companies that are believed to be culturally relevant being twice as likely to have loyal customers — it’s clear that cultural relevance is not just a preference but a priority.
WQBA 1140 AM in Miami launches new branding
WQBA 1140 AM in Miami announced the relaunch of the brand with a new lineup of hosts and programming aimed at enriching and engaging the Miami Latino community. The station refresh, which includes a new slogan, “El Pulso de Miami.”
Google illegally maintains monopoly over internet search, judge rules
A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle innovation, a seismic decision that could shake up the internet and hobble one of the world’s best-known companies.
What Marketers Need to Know When Their Agencies Act as ‘Principals’
Principal-based trading is ‘everywhere,’ industry observers say. Marketers need to define their comfort level with the practice. Agencies that secure ad space for marketers are increasingly buying inventory and taking ownership of the media they then resell to those clients, versus buying it on behalf of that marketer as an agent.
