Top News

The Crucial Role of Insights-Based Research in Engaging the U.S. Hispanic Market

As the U.S. Hispanic market continues to grow and diversify, understanding and connecting with this vibrant segment has never been more critical for brands. Insights-based research is the key to unlocking the cultural nuances, values, and behaviors that drive decision-making among Hispanic consumers. By leveraging these insights, brands can develop strategies and campaigns that resonate deeply and authentically with the Latino audience. At Culture IQ, we specialize in providing the insights needed to guide your success in this dynamic market.

Record Latino Voter Engagement and Shifting Political Sentiments Highlighted in Final Week of the Nation’s Only Weekly Latino Voter Poll [REPORT]

Entravision, AltaMed, and BSP Research have unveiled Week 8 findings from the 2024 National Latino Voter Tracking Poll, showcasing record engagement and significant insights into Latino voters' perspectives as Election Day approaches. With 84% of registered Latino voters already casting their ballots or expressing near certainty to vote, the poll highlights unprecedented enthusiasm, as early voting among Latinos has doubled in just the past week. Despite this strong participation, the data also reflect growing anxieties, with many Latino voters concerned about potential election disputes and their community's place in America. Additionally, the findings show intensified Democratic outreach efforts, outpacing Republican engagement, and a clear preference for Kamala Harris among Latino voters, indicating key shifts in support and political sentiment within the community.

Decoding the Complex Latino Vote in the 2024 Election [INSIGHT]

It’s clear that the Hispanic vote is far from a monolithic force. Instead, it reflects a complex landscape where affluence, social status, and ideology converge, shaping distinct partisan trends across multi-ethnic and socioeconomically diverse Latino communities. Today’s Latino voter is increasingly informed by unique experiences and values, highlighting the nuances of a voting demographic that demands to be understood beyond stereotypes.  By Gabriela Alcantara-Diaz - Founder, President of SEMILLA Multicultural, Inc.

Team Global vs Team Local

• A few days back I elaborated on a service we provide in the ad biz called “transcreation”.
• When simply translating an ad campaign is not enough or not advisable.
• Sometimes the need presents itself to culturally localize a campaign because it was created with strategic insights &/or creative premises &/or executional decisions that might sound foreign or be misconstrued by a certain target audience.  By Gonzalo López Martí - Creative Directo

How Much Longer Can The Agency/Client Model Survive?

“The agency model is broken.” This refrain is so worn out it’s a cliché. Yet, despite its obvious flaws, the model has survived for decades. Here’s how it works: agencies base their fees on the number of “Full-Time Equivalents” (FTEs) assigned to a client—essentially, headcount. In theory, more complex projects require more FTEs, allowing agencies to scale revenue with staff allocation. More FTEs mean higher fees; simple math, straightforward billing.  By Shelly Palmer

The Coca-Cola Company relaunches Barrilitos in California & Texas

The Coca-Cola Company announced the regional relaunch of Barrilitos, a Mexican soft drink brand with a rich legacy dating back to 1938. A new addition to Coca-Cola's imports portfolio, Barrilitos hails from Monterrey, México, and is poised to make waves in California. With its nostalgic appeal, vibrant flavors, and premium quality, this authentic soft drink is bottled and produced in México, ready to delight consumers across the California region.

Canela.TV expands presence with New FAST Channels on Samsung TV Plus in the U.S. and Mexico

Canela Media announced its continued expansion on Samsung TV Plus, recently launching multiple FAST channels in both the U.S. and Mexico, offering top-tier Spanish-language and international content to a broader audience. In addition to the previously available Canela.TV channel, viewers can now enjoy the finest selection of Spanish-language content including Canela Originals on Samsung TV Plus’ linear FAST Channels.

HRN Hispanic Radio Network responds to Advertisers creates “The Influencer Radio Network”

Hispanic Radio Network (HRN), has created The Influencer Network to help advertisers connect with Hispanic communities across the US. The Influencer Network leverages the growing impact of HRN’s syndicated personalities on their radio listeners and social media followers.

Urban One enters Ohio & Indiana markets with Spanish Language Radio Stations

Urban One Inc. announced a Local Management Agreement (LMA) with La Mega Media, Inc., and Lazo Media LLC, taking a significant step to expand Spanish-language programming across its Ohio markets and into Indianapolis. Effective November 1, 2024, Urban One will own and/or operate stations under the La Mega brand in Cleveland, Columbus, Cincinnati, and Indianapolis. Additionally, Claudia DeLeon, most recently the Chief Operating Officer of La Mega Media, has been named Vice President, General Manager of the Cleveland market, and Head of Spanish Broadcast Operations for Urban One.

ANA unveils Loyalty Marketing Report highlighting growing Importance, Challenges, and Fraud Concerns

The Association of National Advertisers (ANA) and HUMAN Security (HUMAN) have released a new report on loyalty marketing, revealing the increasing significance of loyalty programs for brands in the current marketing landscape. Loyalty marketing, which rewards customers for repeat purchases or interactions with a brand, has become a key strategy for companies seeking to deepen customer relationships and drive long-term value.