Top News
With Retail Media Experiencing Meteoric Growth, Marketers Are Optimistic But Cautious [REPORT]
The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years.
Back-to-School Spending Expected to Flatten Amid Financial Concerns
K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences
Premios Juventud returns to Puerto Rico
For the third consecutive year, the Puerto Rico Convention District Authority (PRCDA), the Puerto Rico Tourism Company (CTPR), along with Discover Puerto Rico, are joining forces to sponsor the 21st edition of Premios Juventud.
How Latino voters view the 2024 presidential election
From 2016 to 2024, the number of Latinos eligible to vote grew from 27 million to a projected 36 million.
How Curation Solutions Supercharge Media Buying and Advertising Strategies
As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights.
Innovative Engagement Strategies for Entertainment Advertising – How to break through the noise
In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms.
Canela.TV announces the integration María Alejandra Requena to Canela News
Canela.TV extends Canela News programming to 60 minutes with prominent presenter María Alejandra Requena.
Vme TV premieres Innovative Daily Finance Show
Vme TV announced the launch of an innovative financial entertainment show tailored specifically for the Hispanic community in the United States. This program will provide daily insights into the financial landscape, directly addressing the unique needs and interests of Latino viewers.
The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing [PODCAST]
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media.
Insights in 2024 State of Gaming
Comscore released its "2024 State of Gaming" report. The in-depth analysis reveals significant trends and insights for advertisers, marketers, and publishers, and addresses the growth of emerging fronts such as Netflix and cloud gaming.
