Top News
Bustos Media acquires Radio Caliente 97.9 FM in Milwaukee
Bustos Media of Wisconsin, LLC announced the purchase of Radio Caliente 97.9 FM, formerly WJTI and now W250BN (97.9), from El Sol Broadcasting, pending FCC approval.
Inside the Science of Building Brand Trust Through Storytelling
In this episode of The New Mainstream podcast, Kate Smiley, Head of Global Employer Brand at GE Healthcare, emphasizes that in an era of skepticism, trust is essential. By combining storytelling, research, inclusivity, and emerging technologies like AI, brands can build authentic relationships and achieve real business results.
Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S.
Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S. By Bella Bozied Florida State University
Buchanan’s Whisky and Global Superstar Rauw Alejandro Partner to Fire Up Summer with New Buchanan’s Asados Unidos
Buchanan’s Blended Scotch Whisky is heating up the grill with the launch of its new creative campaign, Buchanan’s Asados Unidos, inviting 200%ers and Latinos from all over to join the brand in celebrating the summer rhythm and flavor that make their carne asadas, parrilladas and barbecues so distinct and delicious. Together with Latin GRAMMY® Award-winning and 4x GRAMMY®-nominated global superstar Rauw Alejandro, Buchanan’s is sparking up a flavorful cultural debate to determine who has the best asado.
Alfredo De Villa And Robert Teitel Launch Luchadores Productions
Luchadores Productions, a certified 100% diversity-led and owned full-service creative production studio, co-founded by veteran Director/Executive Producer Alfredo De Villa and Emmy Award-winning Executive Producer Robert Teitel, announces its official launch. With a mission to craft premium, human-centric content, Luchadores Productions partners with brands and agencies to deliver compelling narratives.
Dos Equis and Fuerza Regida Ignite a Movement
Dos Equis announced its latest campaign, Ni Perdón Ni Permiso – a bold celebration of unapologetic self-expression through music, art and style. Inspired by those who live fearlessly, Ni Perdón Ni Permiso is a play on a cultural expression – “Mejor pedir perdón que pedir permiso, Better ask for forgiveness than ask for permission,” - rooted in Hispanic tradition that honors and applauds the act of authentically expressing oneself; an ethos that Dos Equis has adopted through the lens of music, celebrating artists who own the stage by showcasing their fearless originality without needing permission.
TELEMUNDO RANKS AS #1 NETWORK IN PRIMETIME, REGARDLESS OF LANGUAGE, AMONG ADULTS 18-49, DRIVEN BY THE THREE-HOUR LIVE COAST-TO-COAST FINALE OF LA CASA DE LOS FAMOSOS ALL-STARS
Fueled by the highly anticipated finale of La Casa de los Famosos All-Stars, Telemundo ranked as the most-watched network in primetime last night among Adults 18-49 (559,000), outperforming all English language networks, according to Nielsen. These results come on the heels of the network’s 14 consecutive week winning streak as the #1 Spanish-language broadcast network in weekday primetime among total viewers, and three consecutive weeks among Adults 18–49.
MediaCo Breaks from the Competition and Reports Robust April-May Television and Radio Audience Growth in 2Q25
MediaCo announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences.
TelevisaUnivision Announces Leadership Transition in U.S. Advertising Sales
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
The $2 trillion global wellness market gets a millennial and Gen Z glow-up
To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases.
