Top News
Entravision Audio Network to represent Estrella MediaCo’s Don Cheto Radio Network’s Advertising Inventory
Entravision announced its new partnership with Estrella MediaCo, one of the leading multiplatform Spanish-language media companies in the United States, and its nationally syndicated Don Cheto Radio Network. As part of the advertising sales partnership, Entravision’s Audio Network division will represent network ad inventory of the leading syndicated radio show, "Don Cheto Al Aire," through its Don Cheto Radio Network.
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success [REPORT]
Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success dives into the untapped potential of digital audio in marketing, spotlighting how brands can reach highly engaged audiences and leverage the trusted connection audio listeners have with content. The guide reveals a notable gap between consumer audio usage and brand investment, presenting a unique chance to improve ROI by embracing digital audio’s reach and flexibility.
2024 Top Agencies in the World by Revenue
Agency Mania Solutions have released their 2024 edition of the Top 15 Agencies in the World.
CHAVEZPR wins Best Corporate/Business Multicultural PR Campaign at 2024 PRSA-LA PRISM AWARDS
ChavezPR, based in Los Angeles, has been honored with the PRism Award from the Public Relations Society of America, Los Angeles Chapter for Best Multicultural Communications Campaign of the Year, Corporate/Business for its work on behalf of Northgate González Market.
The Continuing Education of In-House Agencies
The proliferating number of in-house ad agencies blending creative talent, media buying, and online analytics underscores the growing need to train such agencies to keep up with accelerating demands from senior management and adapt new skillsets. Companies have learned the hard way that building these teams requires more than just slapping a name on a unit within the marketing department and pegging it as an in-house agency.
The importance of reaching out to Hispanics to get out to vote.
Kathy Whitlock, VP Strategy & Insights interviewed Teri Arvesu, SVP of Social Impact and Sustainability at TelevisaUnivision to talk about the importance of reaching out to Hispanics to get out to vote.
Flipping the script: Working men disrupt gender constructs [REPORT]
Many organizations have invested in making work better for women, yet gaps continue to persist. But according to research1 from Deloitte's DEI Institute™, today's corporate environment doesn't fully support working men in achieving success on their terms either. Fortunately, disrupting gender constructs at work can not only help determine the true wants and needs of workers, but the barriers in the way.
How Americans See Men and Masculinity [REPORT]
The status of men in American society has been at the center of recent national political conversations. Some people have spoken out about what they perceive to be attacks on traditional manhood, while others have warned about what they see as “toxic masculinity.” More broadly, many have expressed concern about how men are doing socially and economically.
Wynns VP of Digital and Multimedia Sales at Nueva Network
Nueva Network has named Jennifer Wynns as Vice President of Digital and Multimedia Sales, a newly created position for the company.
#Transcreation #MAGA #AI
We LOVE a portmanteau in the corporate world. By Gonzalo López Martí - Creative Director
