Top News
Latino Voter Enthusiasm Peaks as Independent Support Shifts and Gender Divide Widens in 2024 Presidential Race
Entravision, AltaMed, and BSP Research have released the Week 6 results of the 2024 National Latino Voter Tracking Poll, showing significant shifts in Latino voter engagement, campaign outreach efforts, and critical issues leading up to Election Day. Latino voter enthusiasm has reached its highest level since the poll began, and new insights reveal a growing gender divide in candidate preferences.
PR Veteran ROBERT ALANIZ honored with 2025 Juntos award for Community Service
Robert Alaniz, CEO and Chief Media Strategist at Milagros Media Strategies, received the esteemed JUNTOS Award for community service from Northgate González Market, a leading Hispanic-owned grocery chain in Southern California. Alaniz was one of twelve honorees recognized during a private ceremony at the company's corporate headquarters.
#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making
In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide. The movement speaks to young Latinos' individual and collective identities, both cultural and generational, and the central role the Spanish language plays in their feelings of self-esteem and their quest for self-actualization. More importantly, it reflects their commitment to staying connected to Latino culture even though, simultaneously, they are often made to feel lesser-than as many in our own communities criticize them for any fumbles made when speaking Spanish. Let's unpack this phenomenon.
CTV Takes the Lead: 78% of Hispanic Americans Prefer Streaming for Its Personalized and Diverse Content Options [REPORT]
LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience.
Media Reactions 2024 U.S. insights [REPORT]
Discover key U.S. insights on the top-ranking media brands and channels and learn how to navigate today’s complex media environment.
The Hispanic Association on Corporate Responsibility’s Annual Corporate Inclusion Index Report
The newly released 2024 HACR Corporate Inclusion Index™ (CII) Report reveals that American corporations still have significant strides to make in fully including Hispanics at all levels—from employment and corporate boards to supplier partnerships and philanthropic contributions. The report aggregated data from 84 participating corporations, mostly Fortune 500 companies.
Cientochentaº Agency makes its Mark in the U.S. Market with a Powerful Campaign That Saves Lives
Cientochentaº, a multicultural advertising agency based in Tampa and an affiliate of Oneighty/FCB in Puerto Rico, recently expanded into the U.S. market with a new office in Tampa. Cientochentaº launched an impactful campaign for LifeLink of Florida and LifeLink of Georgia across Florida and Georgia, respectively, to increase organ, eye, and tissue donor registrations.
The State of the Hispanic American Consumer 2024 [REPORT]
With Hispanic Americans making up nearly one-fifth of the US population, understanding the evolving behaviors, preferences, and economic impact of Hispanic-American consumers is crucial for marketers aiming to effectively engage this influential and growing demographic. The 2024 MRI-Simmons report provides essential insights to help businesses navigate and strategize based on these trends.
Cultura Decoded: Redefining Hispanic Heritage [REPORT]
Hispanic Heritage Month may have ended, but the power and influence of the Hispanic community continue to shape our culture. I'm excited to share with you our latest report, where we analyzed 400K digital conversations from the Hispanic community, to explore evolving perceptions of cultural heritage. The study reveals how heritage is deeply intertwined with identity, connection, and resilience, far beyond just food and music.
The Advertising Media Spend – H1 2024 [REPORT]
According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already competitive media landscape where consumers are accessing more media, across more platforms than ever before.
