Top News
4 issues plaguing the CFO-CMO Relationship — and how to solve them
As the marketing resource paradox continues to grow ever more severe, the disconnect between the roles of the CMO and the CFO also continues to widen.
Comcast’s Central Division taps Javier Garcia as New Senior Vice President, Sales & Marketing
Comcast has announced the appointment of Javier Garcia to its Central Division senior leadership team as the Senior Vice President of Sales & Marketing, headquartered in Atlanta, Georgia. In this role, Garcia will lead the Division’s sales and marketing functions, overseeing brand and product marketing, sales, and customer retention strategies for Comcast’s largest operating Division, spanning 12 states.
2023 Hispanic Content, Data & Social Report – Available for download FREE
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
2023 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. Additionally, we are celebrating the 25th Anniversary of the Association of National Advertiser's - ANA Multicultural Conference.
Will Multicultural Gen Z Revitalize Hispanic Radio?
At the recent Hispanic Radio Conference, I participated in a panel discussion where industry experts and enthusiasts gathered to ponder the future of Hispanic radio. The enthusiasm in the room was infectious, underscoring a collective belief that the industry is on the brink of a significant transformation. The key takeaway was clear: to capture the hearts and minds of Gen Z, Hispanic radio must innovate while staying true to its cultural roots. By Mario Carrasco
Casanova//McCann Named One of the Best Places to Work in Orange County
The awards program was created in 2009 and is a project of the Orange County Business Journal in partnership with Workforce Research Group.
Cannes Lions 2024: Takeaways for Modern Marketers [VIDEO]
Bain partners share insights from CMOs at Cannes Lions including topics such as generative AI, marketing experimentation, and more.
BrandZ Most Valuable Global Brands 2024 [REPORT]
The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon.
Balancing long-term and short-term [INSIGHT]
As marketing mix modelling (MMM) grows in popularity and modelling techniques become more powerful, it can be tempting to focus on short-term results. Brand marketers and their partners often find it attractive to look just at the impact that comes in the 13 weeks (or quarter year) post-campaign, putting the results into an optimization engine and using that as a basis for future campaign planning.
New Benchmark Shows We’re Making Progress with Programmatic
ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress has been made!
