Top News
Nominees for 2024 Premios Juventud, the Summer’s Hottest Bash, Set to Air on July 25 Live from Puerto Rico
Univision announced the nominees for the 21st edition of Premios Juventud, with music stars Carín León, Maluma, and Peso Pluma leading with seven nominations each. Returning to heat up the summer in Puerto Rico, the season's hottest party celebrates the bold and entrepreneurial spirit of youth under the theme "Atrévete a Más."
Christian Martinez named Head of Sales for Botmaker in US
Botmaker announced the addition of Christian Martinez to its leadership team. As Country Director and Head of Sales in the U.S., Martinez brings a wealth of experience in technology, sales and partnerships to Botmaker's expansion in North America.
From Insights to Impact: How Market Research Shapes Brand Value
Market research equips brands with the tools to understand their target audience and, ultimately, shape a more effective brand strategy. Through qualitative research, such as focus groups, marketers gain deep insights into customer motivations, preferences and behaviors. Quantitative research, like surveys completed by online panels, provides data points on demographics, consumer attitudes and market trends.
The Power of Social Communities: Essential Strategies to Build Brand Engagement
In today's rapidly evolving digital space, creating strong social communities is paramount. With social media ad spend skyrocketing exponentially from 2020 to 2023, brands compete fiercely for attention. Marketers recognize leveraging social communities is no longer optional — it's imperative. With more than half the world being active on social media, brands must build a strong community with advocates. Consumers not only listen to your brand's advertisements but also engage with comments, reviews, and videos that appear on their feeds and "for you" pages. Marketers must now leverage connections to build credibility, foster brand loyalty, and expand social reach to drive purchasing decisions.
Marketers remain committed to Inclusive progress, yet Industry challenges persist
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), unveiled research that examines the current state of inclusive marketing, revealing a dichotomy between individual organizations' progress and broader industry advancements. The report “Marketing Leaders Driving Equality, Inclusion, and Systemic Change” found that while marketers remain optimistic about their commitment to diversity, equity, and inclusion, they acknowledge the need for further guidance and unified efforts in the industry.
CMO Survey Insights [REPORTS]
In the latest edition of The CMO Survey, trends concerning martech, customer insights and strategy stand out above the rest. First, leading marketers appear to be doing more with less. Among marketers outperforming the growth of their markets, a differentiated strategy is cited as the top contributor to their success (60.3% of respondents), while only a quarter of marketers cited adequate funding in comparison.
US consumer spending cuts are now hitting some essential goods and services and much-valued experiences
As inflation continues to pressure consumers, they expect to spend less this summer on personal care products, considered an essential, and restaurants, travel and entertainment, according to the 2024 KPMG Consumer Pulse Survey, summer edition.
Consumer-Centric Spending: Why Your Ads Need to Follow the People
Are you playing follow the leader with your ad budgets? Almost 75 percent of US ad spending is funneled into online channels according to eMarketer, but that doesn't necessarily reflect where people actually spend their time or where best to capture their attention.
Digital News Report 2024 [REPORT]
This year's report reveals new findings about the consumption of online news globally. It is based on a YouGov survey of more than 95,000 people in 47 countries representing half of the world's population.
Programmatic Transparency Benchmark [REPORT]
According to these new 2024 findings (among 11 companies), the percentage of media dollars spent on Made for Advertising websites has dropped from 15 percent to 4 percent, suggesting that advertisers are taking greater control following heavy press coverage of last year's study results. The average number of websites and apps on which campaigns run has also dropped from 44,000 to 23,000, and a high percentage of advertisers have reduced their number of SSP and exchange partners.
