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Modelo and Edson Álvarez Team Up to Introduce ‘La Bota Especial’

Modelo understands that fútbol is not just a sport, but a poetic experience for adoring fans. Fueling the passionate mark of a fighter of Mexican fútbol fans and the intense devotion from supporters around the world – fútbol and Modelo are best enjoyed together. That’s why Modelo is teaming up with renowned Mexican defenseman Edson "El Machín" Álvarez to introduce “La Bota Especial” – a one-of-a-kind golden beer mug crafted to the precise dimensions of Álvarez’s boot, which sparks magic on the pitch and causes stadiums to roar.

The Pros and Cons of the Hype Cycle

Most marketers are drawn to new things. They enjoy finding new ways to engage with audiences or leveraging new pieces of technology.

State of the Consumer 2024: What’s now and what’s next

If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the brand loyalty they’ve long been known for is a thing of the past. And young consumers in Asia and the Middle East are more likely than those in Western markets to switch to higher-priced brands.

Marketing in a Multicultural World: From Niche to Core  [PODCAST]

On this episode of The New Mainstream podcast, Glory Alcántara, Director of Multicultural Marketing at General Mills, discusses the importance of understanding and integrating multicultural perspectives into mainstream marketing strategies.

2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI [REPORT]

Adding to the Growth Council's Position on Generative AI, CMOs and other thought leaders have graciously shared examples of how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. By making these insights and examples available in this compendium, we hope to inspire you to explore and embrace the possibilities of Generative AI in your marketing.

NBCUNIVERSAL to send Creators to 2024 Olympics Games in Paris

NBCUniversal unveiled its first-of-its-kind “Paris Creator Collective” for its coverage of the Olympic Games Paris 2024. NBCUniversal, in partnership with Meta, Overtime, Snapchat, TikTok and YouTube, has developed a multi-platform social creator program that will empower 27 engaging creators to tell the stories of the Games through their eyes with unprecedented on-the-ground access in Paris.

Inclusive-focused media investment opportunities for ad buyers [REPORT]

Gracenote released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and narratives to complement diverse-owned media ad buys.

Advertising Growth Forecast +10%

The US ad market will grow by +10.7% this year to $374 billion. Traditional Media Owners ad sales will grow by +4.4% to $111 billion while DPP ad revenues will expand by +13.5% to $263 billion.

The State of Latinas in Corporate America 2024

The last five years of Lean In’s research on the state of women at work reveal a disturbing trend: Latinas face the steepest climb up the corporate ladder and end up the most underrepresented of all groups of employees in the C-suite. Despite these barriers, Latinas remain highly ambitious and increasingly committed to advancing.

United Soccer League and TelevisaUnivision announce landmark multiyear media partnership

TUDN will showcase the excitement of the USL Championship throughout the 2024 season Up to 20 matches and USL Championship Final selected to air across the company’s Spanish-language networks for the 2024 season

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