Top News
Futbol de Primera Announces On-Air Talent for Copa America Radio Broadcast
Futbol de Primera announced its lineup of on-air talent for the highly anticipated Copa America 2024 coverage. As fans across the Americas prepare for this premier soccer event, Futbol de Primera is committed to delivering comprehensive, insightful, and exciting commentary to enhance the listener experience.
25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.
The Power of La Radio! [REPORT]
Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio.
FCC’s Gomez Talks Regulation, AM, and EAS In Keynote Address
“I learned the perspectives of the regulated firsthand. I understand that the right level of regulation reflects the circumstances before us and specific facts matter a lot.” Those words from FCC Commissioner Anna Gomez, in an address to Hispanic broadcasters on Wednesday.
Become Fluent in Silence
By Jim "Wegs" Wegerbauer What speaks most loudly to people? Silence. The art of listening to them. Really listening to them. And not just waiting to talk. After all, we already know what we know. How else will we learn anything new?
Circulo Creativo: “Ads From The Past”
In celebration of our 25th anniversary, we're featuring a selection of the most memorable ads from our past along with their captivating stories.
Advertising Cultivates Brand Trust Leading to Purchase Intent [REPORT]
When brand trust increases by just one point, the average consumer purchase intent increases by 33%, with Reliability, Respect, Ethical Business Practices, Authenticity, and Relatability top drivers of brand trust.
Attention: Why It’s More Than Just Viewability 2.0
In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need for standardization as we navigate uncharted territory.
Cleaning the CTV Ecosystem
It's an understatement to say that advertisers are not thrilled with the current state of the digital ecosystem.
Cultural Issues and the 2024 Election [REPORT]
The 2024 presidential campaign is taking place amid intense debates over such topics as immigration, growing racial and ethnic diversity in the United States, the changing American family, crime and reproductive issues.
