Top News
The Future of Marketing in a Multicultural America
The United States is continually growing into one of the most diverse nations in the world. By 2050, the White population is projected to decline to 46%, while Hispanic and Asian populations are expected to rise significantly (Kipnis et al., 2019) . These demographic shifts are fundamentally reshaping society and the marketplace. This challenges marketers to adapt their strategies. In a multicultural society, marketing must no longer just be about selling products; although from a revenue perspective, corporations will have to incorporate inclusivity and diversity to keep up with the dramatic demographic transition (Mueller, 2008). It is important to recognize and embrace the unique identities and needs of diverse populations. Brands or companies that fail to engage with diversity risk the potential of alienating segments of their target audiences and becoming obsolete. A multicultural society is transforming marketing practices in the United States by reshaping consumer identity through diverse demographics, emphasizing the role of cultural values in consumer behavior, and the need for inclusive marketing strategies. These shifts will require marketers to develop a deeper understanding of their audiences. By Kristina Simon - Florida State University
Race and ethnicity in religious congregations [REPORT]
Americans who go to religious services tend to worship where most other congregants and senior leaders share their race or ethnicity.
5 things to know about tariffs
Retailers strive to deliver a wide selection of affordable products every day to their customers. However, they also rely on products imported throughout international supply chains to offer American consumers high quality goods at a variety of price points. As policymakers consider a number of trade proposals, it’s important to know the significant impact tariffs will have on retailers, consumers and the U.S. economy.
How Authenticity Drives Business Growth in Hyper-Aware Markets [PODCAST]
In this episode of The New Mainstream Podcast, Maribel Lara, Founder of Beget Love Consulting, shares insights on her journey into entrepreneurship and how authenticity can help brands thrive, even when faced with challenges.
How Marketers Can Create Wins for the Brand, the Business, and Their Partners [VIDEO]
ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.
Nueva Network Announces ‘Que Onnda’ Digital Audio Platform
During Nueva Network’s 2025 Audioverse Upfront event at New York City’s Hudson Yards, the Hispanic-focused broadcast company introduced Que Onnda, a new digital audio platform specifically tailored to the Latino audio experience.
Telemundo & Universe to broadcast “PREMIOS PLATINO”
Telemundo and Universo announced an exclusive agreement under which they will be the official broadcasters for the 12th edition of the prestigious Premios PLATINO, the international awards for Spanish and Portuguese-language cinema and series, which will take place on Sunday, April 27, 2025, from Madrid. The nominations for this upcoming edition will be announced on Friday, March 14, 2025.
Religious upbringing and childhood education [REPORT]
The vast majority of Americans were raised in a religion. Fully 86% say that as children, they identified with Protestantism, Catholicism, Judaism, Islam or another religion. Just 13% of U.S. adults say that as children, they did not identify with any religion.
Isabel Bucaram Launches PerfectLink Media
Isabel Bucaram announced the launch of PerfectLink Media, a dynamic advertising agency dedicated to offering innovative and high-impact business strategies. With a focus on building strong relationships and leveraging cutting-edge technology, PerfectLink Media is poised to set new standards in the industry.
From Rosario to the World: ‘The Messi Experience’ Brings an Iconic Journey to Life in Chicago
The global phenomenon The Messi Experience – A Dream Come True is making its way to Chicago this summer. Selected as the first U.S. stop of the 2025 tour, it reinforces the city's importance as a hub for its diverse and dedicated soccer fanbase. The exhibition will offer an immersive and interactive experience that celebrates the journey of soccer legend Leo Messi. Following successful stops in Miami, Los Angeles, Buenos Aires, Santo Domingo, San Juan de and Puerto Rico, this one-of-a-kind event invites fans to step into the world of a player who changed the game forever.
