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READ ME IF YOU ARE A CMO…
These trends speak volumes. CFOs are taking the CEO seat and CMOs need to pay attention.
Radio’s Not Dying. It’s Just Forgotten How to Brag.
Radio didn’t die. It just got embarrassed. Embarrassed that it wasn’t TikTok. Embarrassed that it didn’t come with dashboards, lookalike audiences, or shiny programmatic buzzwords. Embarrassed that it was… well, radio. So it started apologizing. Apologizing for not being digital. Apologizing for not being social. Apologizing for still being, inconveniently, human-powered and effective. That stops now. By James Roman - Chief Growth Officer & Founder | Full-Funnel Strategy, Bold Media, and Growth That Sticks
WHEN DID “BRAND” BECOME A FOUR-LETTER WORD?
Not long ago, “brand” was the heartbeat of every CMO’s agenda.
Survey: How Marketers Are Tackling Their Agency Management Models
From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies. Their responses reveal what matters most to clients when selecting new agency partners, the most popular agency roster constructions, and whether roster sizes are expected to grow over time.
Search advertising claims nearly a quarter (22%) of media budgets and expands reach to social and video platforms
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22%) of all media budgets, and forecasts global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026.
Sydney Sweeney’s genes.
By Gonzalo López Martí - Creative Director Fashion marketers are accomplished baiters (apologies for broaching the obvious). Calvin Klein was playing the bait card when social media was barely a figment in the imagination of science fiction writers. Needless to say, mainstream Madison Avenue creatives such as yours truly have tried to get our clients to borrow a page from the garment industry baitbook for years.
The limits of AI in Marketing Mix Modelling
In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need for context and emotional intelligence, this piece unpacks the strengths and limitations of AI in MMM. Discover why hybrid intelligence – the fusion of machine efficiency and human insight – is the key to navigating today’s complex marketing challenges with trust and effectiveness.
Early bird insights: The secret to soaring ad effectiveness
The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact
La Pluma del Circulo – Gabriela Diaz ”Coffee at Five”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Gabriela Diaz ”Coffee at Five”
