Top News
Why Integrated PR Campaign Management is No Longer Optional
A fast-paced and increasingly fragmented media landscape has resulted in audiences consuming content across a variety of devices, channels and platforms, from traditional news outlets to social media, branded editorial content and beyond. This diversification has caused audience attention to become scattered, making it challenging for communicators to reach them with a more traditional approach, like a single press release.
Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs?
A few of my recent posts about U.S. agencies/companies finally starting to hire more corporate-affairs-minded communicators always spark the same thing. By Tristan Waldvogel
What’s a marketing measurement mistake you often see?
Three weeks ago, I had dinner with 20 CMOs here in San Francisco. One of them turned to me and asked: "What’s the biggest mistake you see in how companies measure marketing?”
4As Names Sylvia Banderas Coffinet as Executive Vice President of People, Talent & Upskilling
The American Association of Advertising Agencies (4As) announced the appointment of Sylvia Banderas Coffinet as Executive Vice President, People, Talent & Upskilling. In this pivotal role, Banderas Coffinet will lead one of the central pillars of the strategic plan under CEO Justin Thomas-Copeland aimed at supporting agency members in attracting, empowering and growing talent across the advertising and marketing industry.
TELEMUNDO’S Broadcast of THE BILLBOARD LATIN MUSIC AWARDS ranks #1 ENTERTAINMENT SHOW in Primetime among 18-49
Telemundo’s live broadcast of the 2025 Billboard Latin Music Awards last Thursday night ranked as the #1 entertainment show in prime, regardless of language, among adults 18-49, according to Nielsen. Delivering 617,000 adults 18-49 and 1.7 million total viewers, the show was also the #1 awards show on Spanish-language television year-to-date among adults 18-49 and the highest rated Billboard Latin Music Awards among total viewers since 2019.
“Mujeres Create” launches as a Bilingual Podcast Empowering Latina Women to Lead, Create, and Thrive
Aimed at redefining leadership and empowerment within the U.S. Latino community, Mujeres Create merges heartfelt storytelling, self-discovery, and creativity in a space that honors authenticity and ambition in equal measure.
Los puertorriqueños redefinen el consumo: menos compras impulsivas, más propósito y bienestar [En Español]
El consumidor puertorriqueño está reescribiendo las reglas del consumo. Según el 2025 Consumer Foresight Study, elaborado por Nube Research y Brain Consulting y presentado durante el SME Marketing Summit esta pasada semana, las personas en la isla están dejando atrás el impulso y el estatus para abrazar la intención, el bienestar y la estabilidad emocional. Se ahorra más, se gasta con propósito y se mira a la inteligencia artificial con una mezcla de curiosidad y cautela. By Juan Carlos Pedreira - Digital Innovation Strategist | AI & Technology Consultant | E-Commerce & Media Transformation Expert
Bridging Culture and Commerce in Multicultural Marketing [PODCAST]
On this episode of The New Mainstream podcast, Liz Pedraza, Director of Hispanic Marketing at Pinnacle Advertising and President of CIMA Advertising, explores how multicultural insight, data, and authentic storytelling create measurable business impact for brands.
Broadcasting for Better Heath
Healthcare goes beyond the doctor’s office, it’s about connection, convenience, and trust. One online healthcare brand ran a multimedia advertising campaign to build awareness for its Pharmacy and Healthcare services, with AM/FM radio playing a key role across eight major U.S. markets. Backed by Katz’s pre/post research, the campaign proved that radio isn’t just heard, it’s felt, driving real lifts in brand familiarity and positive perception.
When is it public relations (PR) vs marketing? My next guest agrees that it is a blurred line. [PODCAST]
When is it public relations (PR) vs marketing? My next guest agrees that it is a blurred line.
