Top News
4 Campaigns That Leverage Experiential Marketing

In today's world, endless scrolling not only saps attention, but also clutters the marketplace with information and products. For a brand, this situation can be a challenge when trying to differentiate in a crowded forum. Crafting experiences that bring people together and inspire fun, however, can be a game-changer. What better way for a brand to build community and create fond memories?
A Call: Principal Media Case Studies

The Association of National Advertisers (ANA) recently released a study ("The Acceleration of Principal Media") revealing that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. That means they actually acquire the media — therefore becoming the owner, or "principal," of that media — and resell the media to their clients.
Goya Foods sponsor of National Puerto Rican Day Parade

Goya Foods announced its sponsorship of the iconic National Puerto Rican Day Parade, one of the largest and most popular cultural events in New York City, attracting hundreds of thousands of spectators each year that will take place on Sunday, June 9, 2024, in Manhattan.
Sofia Vergara launches ¡DÍOS MIO! Coffee

Sofía Vergara announced her foray into the coffee industry with the launch of ¡DÍOS MIO! COFFEE, available on Walmart.com now. Originating from the mountains of Colombia, where coffee is more than a drink, it is an expression of passion and authenticity, ¡DÍOS MIO! COFFEE evokes the traditions and flavors of the country while celebrating the female coffee growers behind the brand. The name, translating to "My God!", is a common expression used by Latinos when discovering the perfect taste and flavor.
Position Hispanics in the Creative Global Agenda

The Latino economy is thriving and deeply intertwined with our community's success. As the fastest-growing minority group in the US, Latinos are reshaping markets, politics, and culture. At this pivotal moment, investing in the Latino community is crucial to unlocking our potential and ensuring a prosperous future for all. Unity and decisive action today are essential. Increasing Latino representation in Cannes is critical, particularly amid rising AI bias and anti-DE&I narratives. This year, we emphasize embracing new technologies to elevate Latino potential and dismantle stereotypes. Media and all companies must invest in US Latinos, recognizing them as a growing, profitable market.
The State of the American Middle Class [REPORT]

The share of Americans who are in the middle class is smaller than it used to be. In 1971, 61% of Americans lived in middle-class households. By 2023, the share had fallen to 51%, according to a new Pew Research Center analysis of government data.
Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying

The role of a media buyer has shifted dramatically since the dawn of digital marketing. Gone are the days of phone negotiations for spots in local or national print. Today's buyers need to navigate a complex ecosystem, from the ad platforms such as DV360 and Meta to the burgeoning retail media networks of Amazon, Walmart, and the like.
Amid Compound Volatility, Americans Optimistic About Their Own Personal Finances, But Less Optimistic About U.S. Economy’s Growth Prospects [REPORT]

Americans are more optimistic about their personal financial situations than the growth prospects of the U.S. economy over the next year, while exhibiting various degrees of enthusiasm, comfort and skepticism in the forces shaping the consumer experience, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm.
2024 Hispanic TV Programming Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. Enjoy
THE LOOP OF LEGACY 25 AÑOS CREANDO NUESTRA HISTORIA WEBINAR: LOS ORIGINALES [Webinar]

What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!!