Top News
Is College Worth It?
At a time when many Americans are questioning the value of a four-year college degree, economic outcomes for young adults without a degree are improving.
Republica’s Jorge A. Plasencia elevated to Global Chief Client Officer Role at HAVAS
Havas announced the appointment of Jorge A. Plasencia as Global Chief Client Officer of the Havas Creative Network.
Financial Services Industry Strives to Navigate U.S. Latino ‘Bothism’
Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the industry has struggled to embrace bothism – the concept of merging seemingly opposing approaches for better results – multicultural consumers in the U.S., particularly bi-cultural Latinos, have fully adopted it. Many see themselves as American and Latino, not half and half, but 200%, wholly embracing their American and Latino identities.
When Online Content Disappears [REPORT]
The internet is an unimaginably vast repository of modern life, with hundreds of billions of indexed webpages. But even as users across the world rely on the web to access books, images, news articles and other resources, this content sometimes disappears from view.
HumanKind Study–Exposing Reality of Today’s Consumer Climate
Leo Burnett Chicago released the findings of the U.S. HumanKind Study, which draws on extensive primary market research to dive deep into the main issues shaping the nation. Developed in partnership with research company Maru/Blue, the study offers a panoramic view of the challenges facing Americans today and outlines opportunities for brands to address issues spanning mental health, finance, social media and other divisive topics.
PACO Collective 18th Year Anniversary
Chicago used PACO Collective, celebrates their 18th year anniversary.
Carlos Vives named 2024 Latin Recording Academy ‘Person of the Year’
The Latin Recording Academy® announced that Latin GRAMMY and GRAMMY winner, Carlos Vives, will be the 2024 Latin Recording Academy Person of the Year.
Need to Know: The basic of TV media buying
Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the modern world of media buying.
The Pitfalls to Avoid When Planning Your Data Story
A generic context lacking in relevant details will not resonate with the audience, leading to decreased engagement with the data story from the outset. By failing to connect with the wider context, the data story will not result in the emotional response required to motivate action. A data story that relies on generic context, without consideration of the nuances for the particular brand, product, service, customer or business challenge, will lack depth. This can leave the audience questioning the relevance to their unique situation. To create impactful data stories, marketers and communication professionals should focus on crafting narratives that are relevant, authentic and tailored to the specific needs and interests of their audience.
