Top News
Teens and Video Games Today [REPORT]
There are long-standing debates about the impact of video games on youth. Some credit them for helping young people form friendships and teaching them about teamwork and problem-solving. Others say video games expose teenagers to violent content, negatively impact their sleep and can even lead to addiction.
Tajín Unveils “Hits Diferente” a New Ad Campaign for Its Sauces Products
Tajín has launched, "Hits Diferente," the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín's mission to redefine snacking experiences within the Hot Sauce category.
The Importance of Hispanic Market Research: Hispanic Voices Matter
The Hispanic market is no longer a niche—it's a cultural and economic powerhouse. Forget the outdated stereotypes—today's Hispanic consumers are a diverse and influential group shaping trends and driving economic growth. Projected to reach a staggering 132 million individuals by 2050, Hispanics will be the nation’s largest demographic, wielding immense buying power that already surpasses 25% of the total Market Spent in USA.
Canela Media appoints Luis Romero as EVP of Sales
Canela Media announced that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences.
Creators Move Down Funnel to Performance Marketing
When creator marketing started growing over the last decade along with the shift from influencer celebrities to micro-influencers, the focus of most creator campaigns was branding.
Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling
As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it's brand marketing, social media, or e-commerce.
TelevisaUnivision Showcases the Power of its Culture Platform at 2024-2025 Upfront
TelevisaUnivision unveiled new content and capabilities at its 2024-25 Upfront, showcasing its position as a culture platform for advertisers to connect with U.S. Hispanics at unprecedented scale.
So Many ‘Dicks’ So Few of Everyone Else: e.l.f. Beauty Encourages More Diversity Across U.S. Corporate Boards
e.l.f. Beauty is highlighting its ambition to see more diversity in U.S. corporate boardrooms with an eye-catching, disruptive media campaign on digital screens surrounding Wall Street called “So Many Dicks.” Revealed today at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative.
The Acceleration of Principal Media [REPORT]
A “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges. Principal-based media buying occurs when agencies buy inventory from media owners at bulk rates and then resell it to clients at a markup. Agencies become the owners or vendors of the media, rather than acting as independent agents for clients.
Telemundo rises to the “NEXT LEVEL”
NBCUniversal Telemundo Enterprise revealed its upcoming 2024-25 multiplatform programming offering including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports. Titles revealed build on the network’s recent dominance in primetime as the most watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by U.S Latinos for U.S Latinos. Next week at its upfront presentation, Telemundo will invite advertisers to take their brands to the “Next Level,” featuring content that is meeting the demands of Latinos’ media consumption and driving the future of Spanish language media.
