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HISPANIC AUDIO LEADERS SBS, PRISA and CARACOL RADIO ANNOUNCE GLOBAL PARTNERSHIP TO EXPAND U.S. MEDIA FOOTPRINT.
Spanish Broadcasting System (“SBS”), the leading Latino radio owner/operator in the U.S., Prisa Media (“PRISA”), the world’s largest Hispanic Audio/Digital enterprise and Caracol Radio (“CARACOL”), Prisa’s flagship radio network in Colombia, announced today that they have joined forces to launch, operate, distribute and monetize a slate of new audio stations and live and on-demand streaming content and networks, including an award-winning roster of syndicated talent, targeting the growing $4 Trillion U.S. Hispanic market.
7 facts about Venezuelans in the U.S.
On Jan. 3, the United States conducted a military strike on Venezuela and brought President Nicolás Maduro to New York to face charges related to drug trafficking. In recent decades, Venezuela has experienced economic and political crises that have led to record numbers of Venezuelans migrating. They’ve mainly gone to neighboring Latin American countries but also to the U.S. and elsewhere.
What we know about internet use, smartphone ownership and digital divides in the U.S.
For 25 years, Pew Research Center has tracked some of the biggest technological shifts in history.
Telemundo Dominates Daytime in 2025 as the Most-Watched Spanish-Language Network Weekday Afternoons among Total Viewers
Telemundo closed 2025 as the #1 Spanish-language television network in weekday afternoons (Monday–Friday, 1–5 pm) averaging 548,000 total viewers, according to Nielsen. Year-over-year, the afternoon daypart also surged +22% among adults 18–49, with every program in the block delivering double-digit growth versus 2024.
David Chitel Launches Dave Of The Dead, a Podcast on Life, Business, Reinvention, and the Lessons That Outlive Us
Media and entertainment entrepreneur David Chitel today announced the launch of Dave Of The Dead, a provocative new long-form interview podcast that confronts the moments that define us—professionally and personally—and the lessons that survive long after titles, roles, and certainty fall away.
2026 Experiential Marketing Must Haves ….
In 2026, experiential marketing must move from activation to strategic experience architecture. As live events and venues continue to invest in technology and infrastructure, the real differentiator in 2026 will be strategic experience design, not activation volume. But before investing in more tech, activations or formats your FIRST step in 2026 must be to assess your current experiential strategy & portfolio of events. By Virginia Ocampo - Diector Global Strategy @Spiro
2026 Hispanic Audio Today. [REPORT]
For marketers who target U.S. Hispanic consumers, it comes as no surprise that audio continues to be one of the most reliable parts of an increasingly fragmented media landscape. Advertisers are managing tighter budgets while pressure to deliver outcomes remains high; this means channels with scale and stability are more valuable than ever. As digital platforms adapt to changing privacy rules which can impact efficient targeting, broadcast radio remains insulated from those forces. It delivers audiences without depending on digital signals that are becoming harder to decipher. More than 93 percent of Hispanic adults tune in each month, making radio one of the most consistent and dependable ways for brands to reach this fast-growing consumer group at scale.
2026 The Year of The Brand
After reading the McKinsey’s State of Marketing 2026 report (link below) this week, it’s fascinating how the pendulum has finally swung back. After a decade of chasing dashboards, marketers are rediscovering something oddly radical: brand actually matters again. By Fraser Thomson - Head of MarketingStrategic Growth Marketer
When the RFP Arrives, It’s Too Late: The New Rules of Agency Selection
For decades, agencies have treated the RFP as the moment that mattered. The brief arrived. Then the war room opened. And the pitch became the battleground. By Mark Duval - Founder of The Duval Partnership
LEADERS FROM BEAUTIFULBEAST, DIESTE AND THINKNOW JOIN THE HISPANIC MARKETING COUNCIL BOARD OF DIRECTORS
The Hispanic Marketing Council (HMC) announced that Roy Kokoyachuk, co-founder and principal of ThinkNow, Franco Caballero, managing director at Dieste, and comeback member and past HMC Chair Aldo Quevedo, CEO of BeautifulBeast, have joined its board of directors. These new board members will work closely with HMC Chair Jose Villa, president of Sensis, the organization’s governing bodies, executive committee, and executive director to further HMC’s mission of elevating the role Latinos play in fueling the U.S. economy and helping brands authentically and effectively tap into this powerful growth market.
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