Burger King Corporation announced the debut of its new national broadcast advertising campaign. Entitled THE WHOPPER SAYS:, this new campaign marks the first effort of new advertising agency McCann-Erickson, targeting burger lovers.
Two months after the San Antonio Express-News awarded the Hispanic marketing account to Creative Civilization - An Aguilar Agency, the agency has now been awarded the entire marketing and advertising account.
Saatchi & Saatchi's Conill Advertising announced that Caleb Windover has joined the agency as Media Director in its New York City headquarters. Mr. Windover was most recently Co-Founder and Media Director of Marketing Solutions Media Corporation, a New York City-based media company.
After a three-month review, Verizon Information Services has announced its selection of Deutsch Inc. to handle the integrated $30 - $50 million SUPERPAGES assignment, which includes SuperPages brand yellow pages and SuperPages.com.
Kellogg USA announced the consolidation of its United States advertising with Leo Burnett, Inc. Business currently managed by J. Walter Thompson in the U.S. will be transitioned to Leo Burnett over the next few months.
Sprite is bringing the voices of teens and young adults to the forefront through a freestyle rap advertising campaign, "Voices of the Street." The new campaign debuted on Fox Network's Sunday evening and NBC's NBA programming.