Caballero Television announced that an LMA has been signed which will allow the company to operate K57IG in Dallas, a new LPTV currently under construction at Cedar Hill tower farm.

Miami based CreatAbility will launch this month Mayfield Ice Cream’s first-ever Hispanic market advertising campaign. Mayfield, known for its colorful yellow and brown packaging and the Jersey cow on its logo, is the #1 selling ice cream brand in the Southeast.

Marshalls announced that it will conduct a competitive review of advertising agencies for its Hispanic advertising efforts. Publicis Sanchez & Levitan based in Miami, has been the agency of record for the past three years.

Bates Latin America is expanding the offices of one of its biggest markets: Argentina. The announcement was made by Gary McBride, President of Bates Latin America, and head of all Latin American operations within the Bates Worldwide network.

ICOM (International Communications Agency Network, Inc.), one of

Enlace Communications has won the Ask Jeeves en Español advertising campaign to launch Pregunta.com for the U.S. Hispanic market, announced Rochelle Newman-Carrasco, President and Principal, Enlace

La Agencia de Orcí announced the launch of a national Hispanic ad campaign for Washington Mutual Inc. The TV, radio, print and outdoor campaign is began in March and will continue to run through the end of the year.

CreatAbility was one of nine independent agencies in the Southeast last week to join 90 firms from around the world in acquiring Worldwide Partners, Inc., the largest strategic business network of independent, owner-operated marketing and communications firms.

Building on the momentum of last year's highly successful Hispanic advertising campaign which contributed to record system-wide sales for the Mexican chicken chain, El Pollo Loco announced the launch of a new Hispanic campaign titled "Una Locura sin Fin" or "A Never-ending Craziness/Madness."

The Interpublic Group of Companies, Inc. ("Interpublic")and True North Communications Inc.

Dallas-based Grupo Samba has officially launched operations as an independent firm offering integrated marketing services specializing in the US Hispanic market. The firm had been incepted and began operations as Dieste & Partners' interactive unit.

Corona retailers will have the opportunity to make mucho dinero this Cinco de Mayo with The Gambrinus Company's "Numero Uno Party Beer!" promotion.

Bromley Communications has been subcontracted as the Hispanic agency of record (AOR) to Ogilvy & Mather for the multicultural National Youth Anti-Drug Media Campaign funded by the Office of National Drug Control Policy (ONDCP).

At the recent 2001 PR Week Awards in New York City, Bromley/MS&L was recognized for its client work with both Western Union and Boy Scouts of America in the categories of Non-Profit Campaign and Multicultural Marketing Campaign of the Year.

There is a huge untapped pool of potential volunteers and social activists in the U.S today: the 26 million young adults between the ages of 18-24. Success in reaching young adults requires you to rethink your messages, your recruiting methods and vehicles, and your expectations for volunteers.

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