John Leguizamo announced that he and his partners are expanding their Latino media and entertainment company to form NGL Collective, and have appointed advertising industry veteran, Joe Bernard, as Chief Revenue Officer, effective immediately.

Most digital marketers are finding it challenging to accurately measure their programmatic media buys and they think it’s their agencies’ fault. That’s the finding of a survey of more than 200 digital marketers conducted by Infectious Media, a digital agency specializing in -- you guessed it -- programmatic media-buying.

Memo to auto dealers: shoppers prefer your website! Adtaxi released the results of its inaugural Auto Shopping in America survey. Offering an analysis of consumers’ auto shopping habits, behaviors and preferences nationwide, the study revealed that today’s shoppers favor website visits over dealer visits by a large margin.

​Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?

A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a trusted source for brands looking to reach consumers. But are podcasts driving results?

In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Dave Pond, Vox Media’s general manager of display and programmatic, about how to improve the ad creative of automated advertising.

The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.

By Gonzalo López Martí - Creative Director, etc. / LMMiami.com

  • Twitter has posted a profit, finally, but it still shows various existential problems.
  • 90% of its revenue comes from advertising sales.
  • Risk is way too concentrated: it needs to put its eggs in different baskets.
  • Plus, its users base is made up of mostly elderly curmudgeons.

The simultaneous use of second-screen devices—smartphones, tablets and desktops/laptops—while watching TV has increased year to year and will continue through at least 2019.  However, 2018 will be the first year in eMarketer’s forecast in which the use of desktops/laptops in this context declines.

The technology I use seems to be overly eager to help me. I realized this when Facebook yet again created a photo album for me without my asking. Nice but you know what? I am not going to post a random selection of photos. I want to curate them first. And I bet that I am not the only one.  by Nigel Hollis

How many of you are purely digital marketers?  How many of you have ever tried direct mail?  

A recent article on the Harvard Business Review site attempts to answer the question, what makes a brand successful in the digital age? The answer is that they focus on users not buyers. Sorry, I am not buying that.  by Nigel Hollis

In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.

The year 2018 is barely underway and, already, digital trust initiatives have captured headlines. Facebook’s Mark Zuckerberg has said his platform will de-prioritize third-party publisher content to keep users focused on more “meaningful” posts from family and friends. Google has led off the new year by blocking websites that mask their country of origin from showing up on Google News. And the European Union’s upcoming General Data Protection Regulation (GDPR) will affect every organization around the world that handles personal data for EU residents. The regulations will also, no doubt, inform data protection laws and corporate trust-building strategies elsewhere.  By Bhaskar ChakravortiAjay BhallaRavi Shankar Chaturvedi

Another year older and wiser, and the digital advertising industry shows few signs of slowing down. To understand the current landscape and get a sense of what lies ahead, we dug deep into industry data as well as the Marin Advertising Index—which represents billions of dollars of annual ad spend on the Marin platform.  By Brian Finnerty

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