Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day, which is reflected in the channel’s growing share of spend. But is it really as effective as marketers think it is?  by Kristanne Roberts - Global Development Director - Brand Lift Insights Kantar

Marketers predicted that mobile would be the dominant platform moving forward — and Hispanics are helping to prove them prescient. According to a PWC report, Hispanics are streaming video 26 hours per month, or seven hours more than the U.S. average. The streaming is occurring mostly on mobile devices.  by Karla Fernandez Parker

Fifty years after the first computer network was connected, most experts say digital life will mostly change humans’ existence for the better over the next 50 years. However, they warn this will happen only if people embrace reforms allowing better cooperation, security, basic rights and economic fairness.

In the age of anxiety, global challenges like trade, politics, inequality, and the state of the natural environment have captured much of the public's consciousness. What's not getting enough attention are timely examples of human innovation — the kind that will help drive a more sustainable future. There are two such milestones this year from which to draw inspiration.

Internet advertising revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 over HY 2018 with revenues of $49.5 billion.

Ethical behavior has long been a concern for responsible marketers. But in a digital age, just what constitutes ethical marketing has become a moving target.

As the first generation born and raised in a smartphone-powered world, Gen Z (born 1998 or later) seems destined to have profound connections with and feelings about technology. New insights from GfK Consumer Life suggest that these effects are even more pronounced among Gen Z women, who love new gadgets but question their impact on quality of life.

 

In response to a recent op-ed about the missed opportunity in the streaming service market among Hispanics, Jose Villa, president of Sensis, notes that “the Hispanic market has been targeted sparingly and with mixed results by streaming video and OTT players” and opines that “Spanish-language content preference and consumption provides the best basis for identifying a unique market opportunity for streaming video in the U.S. Hispanic market.”  By Adriana Waterston - Horowitz Research

Telemundo Deportes deployed a robust lineup of exclusive digital content to serve its digital fans with sports content customized for each platform and available 24/7.

AIRE Radio Networks and LaMusica announced that the queen of reggaeton, Ivy Queen, has joined its newly created Latin-artist based marketing platform,

While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, new research shows that they may not.

When it comes to transformational technologies, the irony that unites them all is how they're routinely hyped before proven, applied, or even understood among CMOs and marketers. By the time they change the world, people barely notice and are well onto shinier objects. Technological innovations morph and rebrand as they spread throughout society and the business sector. The information superhighway, grid computing, and personal digital assistants (PDAs) are just a few examples.

TurboTax announced it is be celebrating the U.S. Hispanic community and entrepreneurs with the launch of #LatinxCulturepreneurs.  The Hispanic Heritage Month digital campaign highlights Latinx entrepreneurs who have built businesses rooted in their Latinx heritage.  #LatinxCulturepreneurs strives to inspire and support future culturepreneurs by highlighting the journey and advice of a four extremely passionate and talented individuals.

Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing an ad) for both digital video and digital audio consumers, according to “Ad Receptivity, Deconstructed,” a new media trial study by MAGNA and IPG Media Lab in conjunction with Pandora Media, LLC, a subsidiary of SiriusXM.

Nuestra Vision, a Spanish language TV network who offers 100% Mexican premium programming to Mexican, Mexican-American and Hispanic audiences living in the US, continues to expand its reach through the release of its free digital mobile app for iOS and Android devices.

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