Digital

In March, the number of blogs Tumblr hosted passed the 50-million mark. Last month, Google released search results forecasting that the search term “Tumblr” would overtake “blog” by the end of the year, meaning the platform could become the brand name stand-in for the generic web term. Needless to say, Tumblr is experiencing a healthy growth spurt—and now brands may be able to capitalize on it.

In a survey of 799 teens conducted by the Pew Research Center’s Internet & American Life Project between April 19 and July 14, 2011, the teens were asked about a number of online behaviors. The results for video-oriented activities are reported here.

We’re heading into a phase of the online ad business that’s clearly based on the concept that not all inventory was created equal.  The fervor around the viewable ads issue, coupled with the rapid development of data management platforms (DMP), which make marketers smarter about how they spend th

Telemundo Media and Fandango announced a partnership to launch Fandango Cine, the first comprehensive and dedicated digital offering designed to reach U.S. Hispanic movie fans.

comScore, Inc. released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search.

Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process.

Telemundo Media announced that it will partner with Trendrr.TV, the category-defining social TV measurement and real-time conversation curation platform, for the 2012 “Billboard Latin Music Awards Presented by State Farm.” Pitbull, Cristian Castro, Samo, Natti Natasha, Loalwa Braz and Akon have j