Digital

New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser. DOWNLOAD Report Here.

Marketers often think of advertising as a tradeoff for consumers: People watch ads in exchange for free or subsidized content. Consumers may understand this, but still sometimes feel annoyed or bored by ads they encounter each time they turn on the TV or launch their web browser.

Internet users are no strangers to online advertising. From static search ads to dynamic homepage takeovers and games, consumers encounter ads daily.

Jennifer Lopez, her company Nuyorican Productions and Believe Entertainment Group announce plans to launch a new digital video series entitled "Tiger Beat Entertainment," an all-new entertainment news and lifestyle show for teens and young adults.

Digital Media revenue growth percentage for First Half of 2011 exceeds Overall U.S. Ad Growth.

Users searching on the Internet exhibit three distinct human behavior search patterns according to proprietary research conducted by About.com in collaboration with Latitude. The behaviors identified by the “Three Mindsets of Search” study include “Answer Me”, “Educate Me” and “Inspire Me.”

Terra, a global digital media company and content producer with a presence in 18 countries launched a site special Herencia Hispana (Hispanic Heritage) on the Vida y Estilo (Life & Style) channel in honor of Hispanic Heritage Month.