Digital

Although marketers are now familiar with cord cutters—consumers who have traded in their cable TV packages for internet-steamed TV and video content—they should also be aware of “cord frayers.” Cord frayers make up a segment of consumers who have downgraded their cable TV packages instead of cutting the cord completely. Not surprisingly, doing so has affected cord frayers’ TV and online video viewing behavior.

With more consumer brands turning to online video and social media marketing to connect with consumers online, there has been a great industry need to prove if—and how—these tactics really impact purchase intent. A recent Nielsen analysis reveals that for one alcoholic beverage brand—Stolichnaya Vodka—and social video distribution platform Sharethrough, this combination led to significant brand impact.

comScore, Inc. released a study on online video viewing activities in Mexico with insights from its comScore Video Metrix service. The study found that internet users in Mexico have the highest average online video engagement in Latin America at more than 14 hours per viewer in August.

If traditions of TV viewing from decades past have held in any time period, primetime seems the most likely candidate. But a new GfK paper on trends in primetime use of TV sets reveals that, among the younger generations, much has changed in just the past four years.

With tablet ownership on the rise, internet users are turning to the big-small screen for a variety of content activities, not least of which is watching video content.

According to a study commissioned by Virtual Hold Technology(VHT) 50.7% of smartphone users say they have downloaded and used financial apps. The study, conducted for VHT by The Adcom Group, investigates how customers engage with brands using smartphones.

Outbrain, in partnership with Econsultancy,released an in-depth study on content marketing that looks in detail at the strategies, objectives and challenges involved in the fast-growing field.