Digital

Univision Studios announces the U.S. and Puerto Rico premiere of “Arranque de Pasión, La Historia de Ela,” an original webnovela written and directed by Gazcón Fazi and produced exclusively for Univision’s online and mobile properties.

Smartphone adoption among American teens has increased substantially and mobile access to the internet is pervasive. One in four teens are “cell-mostly” internet users, who say they mostly go online using their phone and not using some other device such as a desktop or laptop computer.

As video consumption moves increasingly to mobile and tablet devices, so should the advertising created to monetize it. We’ve been saying that for years, so it’s encouraging to see that philosophy backed up by the research and actions of others now coming to that same realization.
 

“Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful.

Spirits brands face the hurdles of complicated regulations and prohibitions against end-to-end ecommerce. These factors have undoubtedly contributed to their slow incorporation of digital channels into the overall marketing mix.

Televisa Publishing + Digital, a division of Grupo Televisa announced the release of the Vive Vanidades Technology Guide iPad application, sponsored by Ford Fusion 2013.

Over 108 million Americans see a video display each month, according to this 2013 study of the medium by Arbitron and Scarborough. Points of View examines Scarborough data to set universe estimates for digital place-based video by benchmarking the size and profile of total viewers and viewers for 10 distinct formats across the United States.