Advanced techniques for attributing value to digital media channels, based on specific campaign goals and detailed data analysis are replacing simplistic first and last click measures, to become the basis of publisher compensation. Lack of consensus on the “right” new approach, however, is causing confusion in the marketplace. The “Digital Attribution Comes Of Age,” a new commissioned study released by the Interactive Advertising Bureau (IAB), analyzes the drivers of this shift and reveals several trends that are shaping the practice of digital attribution.

U.S. smartphone penetration is nearing 50 percent, so it's no surprise that the adoption of mobile shopping tools has been rapid.

IBM's new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today's consumer across new channels including mobile devices and social networks. Fully 60 percent of marketers point to their lack of alignment with the company's IT department as the biggest obstacle to reaching today's consumers.

The Huffington Post Media Group (HPMG) announced that Gabriel Lerner, Senior News Editor, HuffPost Voces and Latino Voices, has been promoted to Editorial Director for HuffPost Voces.

In honor of Father’s Day, Euro RSCG Worldwide teamed with Market Probe International to survey 1,000 dads across the United States. We wanted to better understand how digital electronics, the Internet, and social media are affecting how men parent and to get their perspective on how digital childhoods are affecting their kids.

123UnoDosTres launches on YouTube June 15th with the premiere of the new docu-series,“123:POV Juanes”. 

Someday, online video will almost certainly become so disruptive that TV advertising will have to integrate with it. Several forces are in play that will likely fuel that eventual fusion, most notably the availability of high-quality video content and associated advertising across five increasingly used digital screens—desktop computers, notebook computers, smartphones, tablets and connected TVs.

Record global sales of tablets and smart devices are underlining the rising revenue opportunities from digital delivery of entertainment and media (E&M) content and advertising to increasingly connected and mobile consumers.

Yahoo! Inc. unveiled Shine Latina - a home for bicultural Latina lifestyle content, within Yahoo! Shine.

Univision Communications announced that it will launch UVideos, a new digital network of the best in Hispanic programming, as an application on Xbox 360 Live Gold in the fourth quarter of 2012.

In a new study from the Chief Marketing Officer (CMO) Council, senior marketers report digital marketing has become a key topic of conversation and strategic agenda item with C-level executives and line-of-business (LOB) leaders. However, most marketers appear to be struggling to move beyond the use of tactical point solutions to more integrated, fully deployed platforms supporting multiple marketing applications.

Benchmarking Local Radio Online RevenuesFor the first time, Arbitron and Borrell Associates have created a comprehensive, market-by-market report of online ad spending in several key categories, including audio streaming.

Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to research from Nielsen Catalina Solutions.

In the U.S., black consumers may watch more traditional TV than any other race/ethnic group according to Nielsen’s latest Cross-Platform Report, but they’re also highly active online and on their mobile devices, watching video, networking with their social connections, and making purchases.

Tech stakeholders and analysts generally believe the use of game mechanics, feedback loops, and rewards will become more embedded in daily life by 2020, but they are split about how widely the trend will extend.