Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.DOWNLOAD Report Here.

With brand marketers more frequently and more broadly leveraging cutting-edge rich media for their interactive campaigns, the Interactive Advertising Bureau (IAB) has updated its Rich Media Creative Guidelines for the first time since 2008.

CafeMom announced it will launch an original channel on YouTube in January 2012. The effort is part of YouTube's new original channels initiative -- a project focused on providing innovative, engaging content to the video site's worldwide audience.

Shopper Sciences, a retail marketing and shopper insights consultancy, and a unit of IPG’s Mediabrands, released a study that details how shoppers will be using digital media to make purchase decisions this holiday season.

CNN en Español reinforced its multi-platform content strategy with the launch of, where users can find the latest breaking news, the network’s best videos, exclusive interviews and news stories from around the globe, all with the high standards that CNN and its team of journalists

The Interactive Advertising Bureau (IAB) has taken another step forward to increase marketplace efficiency with the release today of the “Data Segments & Techniques Lexicon,” a new practical tool that provides media planners with a framework for clearer communication with publishers and data

Univision Interactive Media, Inc. announced that it has been recognized with both the Silver and Bronze Awards in the Interactive Applications Promotion Campaign Category at the 2011 PromaxBDA Latin America Awards Competition.

Broadcast Interactive Media (BIM), a best-in-class provider of mission critical revenue generation tools and data services for local media, announced today that Telemundo Station Group has selected BIM as its Web site technology provider.

Accenture examines the unique positioning of the communications service provider within the digital ecosystem and outlines an approach that providers should consider pursuing to take advantage of the opportunities presented by their vast web of consumer touchpoints. DOWNLOAD Report Here.

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web. DOWNLOAD Findings Here.

Just because someone shops in a mall this holiday season doesn’t mean they won’t be shopping online as well.

eMarketer estimates that 63% of the US Hispanic population accesses the internet at least monthly this year, rising to 73% by 2015. This group skews young an somewhat male.

A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world's top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change. DOWNLOAD Report Here.

Nearly six in 10 (59%) global consumers look for sales to save on household expenses—the leading saving strategy of eight measured across all regions and most prevalent in North America (73%) and Europe (60%), according to Nielsen’s 2011 Global Online Survey of more than 25,000 Internet respondents across 51 countries. Using coupons was the second most popular saving strategy, used by nearly half (48%) of global online consumers.

The online world is a powerful, influential marketplace -- especially for the highly adoptive Latino audience -- where ideas are shared, conversations are sparked and brands are built. At the center of it all lies content. By aligning content with online communications strategies, marketers can establish a voice for their organization, raise online visibility and drive engagement with consumers.