RoperASW announced the identification of a new marketing channel, "Influentials," a powerful consumer segment driving word-of-mouth market interest and exerting more and more influence as Americans decrease their dependence on traditional marketing messages.

The American Pet Products Manufacturers Association (APPMA) released its 2003/2004 National Pet Owner's Survey which reports the number of U.S. pet-owning households has increased by more than 10 million since 1992.

NoticiasWire.Com has announced that Suarez/Frommer & Associates is the recipient of two 2002 Latino Marketing Awards for "Best Non-Profit Campaign" in both the advertising and public relations categories.

Alternative & Innovative Marketing, LLC (AIM), a Southern California based Hispanic marketing and promotions company, announces the appointment of Jerry Symon to the position of Vice-President, Business Development.

Hill, Holliday, Connors, Cosmopulos, Inc. announced the hiring of José López-Varela as VP, Managing Director to head up its new Hispanic market practice. The veteran of Hispanic advertising and public relations will oversee Hill, Holliday's Hispanic marketing efforts from the agency's Ft.

Armed with new data on the growing crisis of America's uninsured and a mandate from the association's Board of Directors to redirect public and political attention to strategies that can be used to address this important issue, the American Association of Health Plans (AAHP) launched an innovativ

Those who are very confident/confident in economy for 2003 declined slightly in January from December’s 43.9% to 37.0%. This is still an improvement over readings from August - November 2002. Consumers appear to be a little more optimistic than they were in the 4th quarter.

Their ranks include more women and minorities and collectively they travel more and are more affluent than they were five years ago.

With strong backing from key broadcasting and cable clients, Nielsen Media Research announced a rollout schedule for bringing continuous, overnight demographic ratings into the top 10 television markets in the U.S.

Because tobacco-related lung cancer causes more deaths in the LGBT community than AIDS, drugs, breast cancer, or gay bashing combined, The Billy DeFrank Lesbian & Gay Community Center, The Center OC and American Legacy Foundation have sponsored a statewide social marketing campaign that launc

The Houston Advertising Federation's (HAF) 41st ADDY Awards recognized López Negrete's work with five Gold Addys, seven Silver Addys and 14 Citations of Excellence during the annual awards event on Saturday, Feb. 22.

Linda De Jesus-Cutler, President of The Bravo Group has been named as one of Crain's New York Business annual "40 under 40" rising stars.

Radio Unica Communications Corp. announced that it has paid the $9,287,670 interest payment with respect to its 11-3/4% Senior Discount Notes due 2006 issued under an Indenture dated July 27, 1998.

The U.S. Treasury’s Alcohol and Tobacco Tax and Trade Bureau (formerly the Bureau of Alcohol, Tobacco and Firearms) issued a new rule on health labels for alcoholic beverages.

Univision Communications Inc. (NYSE: UVN) and Hispanic Broadcasting Corporation ("HBC") that their stockholders have approved the pending merger. Subject to FCC approval, Univision expects to close the transaction on or about March 14, 2003.