Agency
LEADERS FROM BRANDS, AGENCIES, TELEVISION PROGRAMMING AND DISTRIBUTION MET IN NYC THIS WEEK AT THE 23RD ANNUAL HISPANIC TELEVISION SUMMIT
This past Monday, October 20, leaders assembled from the various segments of the Hispanic television community, including brands, agencies, programming and production executives as well as content distribution platforms at the 23rd Annual Hispanic Television Summit & Awards. The Summit was held at the New York Marriott Marquis and was among the first in a week-long series of television industry events including the NAMIC Conference, WICT Leadership Conference, Walter Kaitz Foundation event, and NAB Show NY.
Carlos Vives, Emilia, Wisin & Xavi Debut Telemundo’s World Cup 26™ Song at the 2025 Billboard Latin Music Awards
Thursday night, the star-studded 2025 Billboard Latin Music Awards brought together a constellation of the best and brightest Latin music stars as well as special performances and collaborations, including the premiere of “Somos Más,” the network’s official song for the FIFA World Cup 26™ featuring Carlos Vives, Emilia, Wisin and Xavi.
Key facts about U.S. Latinos
Latinos are among the fastest-growing racial or ethnic groups in the United States. Between 2000 and 2024, the Latino population nearly doubled, rising from 35.3 million to 68 million. Latinos accounted for more than half of all U.S. population growth during that period.
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
LERMA/ Named Hispanic AOR for National Pork Board
The National Pork Board selected LERMA/ to lead efforts to deepen pork's relevance and boost demand among Hispanic consumers in the U.S. This partnership reflects a clear, future-focused vision to place pork at the forefront of a vibrant and fast-changing market.
Canela Media and Pixability Partner to Expand Hispanic Audience Reach on YouTube, Combining Proprietary Data and OTT Capabilities to Drive Scaled Results
Canela Media announced a strategic partnership with Pixability, the leader in AI-driven advertising on YouTube. The two companies together will create the first data-powered, unified solution to reach Hispanic audiences in the U.S. on YouTube, expanding Canela Media’s robust OTT partner offering.
2025 BILLBOARD LATIN MUSIC AWARDS brings partners center stage
NBCUniversal and Telemundo unveiled the sponsorship lineup for the 2025 Billboard Latin Music Awards, broadcasting on Thursday, October 23 at 8pm/7c on Telemundo. This year’s sponsors are joining the ultimate celebration of Latin music with show-stopping moments and campaigns that celebrate the contagious energy of Latin music fans. Back to keep the rhythm alive are Volkswagen, Walmart and State Farm, along with new partners Verizon, McDonalds and TREMFYA by Johnson & Johnson.
The Pitfall of Performative Marketing: Why Many Brands Miss the Mark During Hispanic Heritage Month
Every September, brands launch Hispanic Heritage Month campaigns filled with vibrant visuals and bilingual copy. Yet many of these campaigns fall flat with the very audience they aim to celebrate. The reason: performative marketing, surface-level nods to culture rather than meaningful and trust-building engagement.
Celebrating Hispanic Culture in a Divided Landscape: The Role of Public Relations Professionals
As a Puerto Rican, I carry my culture with me wherever I go (I will always be Puerto Rican first!). To me, it is more than an identity, it is a rhythm, a resilience, and a celebration of community that cannot be silenced. Recently, I had the privilege of experiencing Bad Bunny’s residency in Puerto Rico, an event that was not only musically powerful but also deeply cultural. It was a space filled with love, pride, and unapologetic expressions of who we are as a people. His artistry has become more than entertainment; it has become a cultural movement. By Elizabeth Domenech - Vice President of Public Relations | Award-Winning PR Strategist | Driving Media Impact, Thought Leadership & Nonprofit Visibility
Hispanic/Latino student-athletes reach record participation across NCAA in 2025
As Hispanic Heritage Month is observed from Sept. 15 to Oct. 15, the NCAA celebrates the impact and growing presence of Hispanic/Latino student-athletes. Their influence can be seen across all three divisions and in nearly every sport, with their overall participation numbers climbing 62% over the past decade.
How Hispanic Aspiration, Family, and Resilience Shape a Brighter Future
The Hispanic dream is a force of optimism and transformation—rooted in the pursuit of family security, financial freedom, generational progress, and sustained by resilience and adaptability. By Maria Lucia Parra - I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”.
Calancha Consulting Group launches in Puerto Rico: A New Strategic Communications, Creative and Media Consultancy for U.S. Hispanic, Caribbean, and Pan-American Market
With the mission to transform how brands connect with multicultural audiences, Calancha Consulting Group (CCG) announces its official launch in Puerto Rico. Led by its CEO and Founder, Carlos A. Calancha Figueras, CCG emerges as a strategic communications, creative, media, and digital influence consultancy designed to offer more agile collaboration, tailored solutions, and measurable results for brands seeking to stand out across Puerto Rico, the Caribbean, and the United States.
Trust, Tech, and the New Financial Playbook: Navigating the Generational Divide [PODCAST]
On this episode of The New Mainstream podcast, Aijaz Hussain Shaik, Senior Director of Thought Leadership & Research at Empower, unpacks how generational shifts, cultural influences, and technology are redefining financial behavior and what it takes to create more inclusive financial systems.
Trust and Transparency in the Digital Age: What Matters to U.S. Hispanics
In a world where digital platforms mediate almost every interaction, trust has become the currency that decides whether people lean in or walk away. For U.S. Hispanics, who are among the most digitally engaged groups in the country, the expectation for transparency is especially high. They know when brands are authentic, and they know when they are not. By Sylvia Vidal - Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader
Data Behind the Beat: Visa data reveals Bad Bunny’s Puerto Rico Residency drove double-digit spending growth
The entertainment industry is entering a new era where music isn’t just a cultural force — it’s an economic engine. Large-scale concerts, superstar tours, and now high-profile residencies are reshaping tourism, boosting local economies, and putting cities on the global map.
A New Branding Framework: The 5Bs
The fundamentals of modern branding and brand-building can be captured in the intertwined 5Bs, a new branding framework.
ONLINE SELF-ASSESSMENT FOR CMOs TO CALIBRATE, MAP AND EVOLVE AI-POWERED MARKETING TEAMS, PROCESSES AND PLATFORMS
The CMO Council announced a new thought leadership program with Zeta Global aimed at engaging senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organizational capacity and performance predictability.
Consumer attitudes toward in-car entertainment and media preferences
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue.
Have you been influenced yet? What the first IPA Influencer ROI study reveals
A new report from the IPA shines light, for the first time, on the effectiveness of Influencer marketing. Irina Cotovici, Director of Analytics, shares her thoughts on the analysis which will become a ‘go-to’ benchmark for the foreseeable future.
How People Around the World View AI [REPORT]
As the use of artificial intelligence (AI) increases rapidly, most people across 25 countries surveyed say they have heard or read at least a little about the technology.
