Agency
Immigrants’ Recent Effects on Government Budgets: 1994–2023. [REPORT]
Recent increases in immigration have rekindled concerns about their effects on government budgets. This paper updates a model of these effects first developed by the National Academies of Sciences, Engineering, and Medicine (NASEM) to shed light on how immigrants, both legal and illegal, and their children affect government budgets. This analysis is the first to estimate the cumulative fiscal effect of immigrants on federal, state, and local budgets over 30 years.
135.4 million people watched Bad Bunny lead the Super Bowl halftime show. The largest audience in halftime history.
The “Benito Bowl” wasn’t just a cultural moment; it was an economic declaration. On the world’s biggest stage, Benito embodied Seguimos aquí (“We’re still here/We aren’t going anywhere”), showing that Latino culture unites millions across the Americas—together, we are América—and drives markets. By Gaby Alcantara Diaz - Semilla Agency
What the Immigrant Archive Project Has Taught Me
When I launched the Immigrant Archive Project, I thought I was building an archive. What I didn’t fully understand was that I was also building a mirror. By Tony Hernández - Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy
Pedro Torres: The passing of a Mexican legend.
Pedro Torres, the well-known producer-director who had helped pioneer production of TV spots for Hispanic Market ad agencies and would later on shine at the helm of global programming from top-level positions at TELEVISA, passed in Mexico City at the age of 73. Torres had been ill during the last four years. His passing was confirmed on January 30, 2026 with the announcement sparking an outpour of condolences from industry leaders and celebrities.
America’s Diversity Is Its Global Power — The NFL Proved It
Bad Bunny’s Super Bowl halftime performance was exactly what America — and the world — needed right now. It affirmed a truth that feels increasingly contested in public discourse but remains undeniable in reality: America’s strength and future lie in its diversity. Multiculturalism is not a social obligation to be managed quietly; it is a competitive advantage that fuels cultural relevance, economic growth, and global connection. By Louis Maldonado
Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
The Super Bowl used to bring the country into the same room. One Screen. One Stage. One performance we all saw together …..
In 2026, there are two halftime shows. One on the field, headlined by Bad Bunny. And one built as an alternative, an “All-American” counter broadcast organized by Turning Point USA and led by Kid Rock for viewers who would rather watch something else. The divide is visible before the game even begins. By David Morse - Market Researcher and Author.
Telemundo and Peacock Debut Super Bowl Spot Featuring Owen Wilson and Sofia Vergara, Showcasing the Emotion and Cultural Power of Experiencing the World Cup in Spanish
Telemundo and Peacock marked Super Bowl Sunday with a new talent-led spot featuring Owen Wilson and Sofía Vergara, airing right after Bad Bunny’s halftime performance, using one of the most culturally resonant moments of the year to position Telemundo as the destination for experiencing the FIFA World Cup 26™ in Spanish. The spot signals the start of the networks’ road to the World Cup, inviting audiences to experience the tournament through the emotion, culture, and expertise that define Spanish-language soccer coverage.
Explaining WHY the NFL decided to have Bad Bunny headline the Super Bowl Halftime Show [FABULOSO !!!!]
Just received these examples of people on Instagram explaining WHY the NFL decided to have Bad Bunny lead this years Super Bowl Halftime show. I hope there are many more, just the facts.
Bad Bunny and the Sound of a Changing America!
Bad Bunny Didn’t Just Win the Grammys — He Rewrote What America Sounds Like. By Luis Miguel Messianu
When Culture Is the Campaign: Why Duolingo’s Bad Bunny Moment Works
The strongest brand moments rarely start in a boardroom. They start by listening.
THIS ISN’T A HALFTIME SHOW. IT’S A GROWTH STRATEGY
The National Football League (NFL) putting a global Latino superstar on the biggest stage in America isn’t about vibes. It’s about growth, relevance, market share and good business. By David Chitel
Bad Bunny, When a Halftime Show Is More Than a Halftime Show. [REPORT]
Bad Bunny’s selection as the Super Bowl halftime performer raises practical questions for brands. Does his presence drive awareness and help sales? Does featuring an outspoken Latino performer during the nation’s largest sporting event, at a time when Latinos are at the center of immigration raids, inject politics into brand marketing? Can a joyful, dance-driven reggaeton performance help change the narrative and connect with the broader market? By Roy Eduardo Kokoyachuk
Critical Thinking and Communications
One of the problems we face in the communications business is a lack of time. The unfortunate byproducts are poorly worded, misguided and often reactionary messages. Making matters worse, communications often reach large and easily impressionable audiences. By Michael Barry, MBA, CNP
The Hiring Problem in 2026 Isn’t Talent. It’s Decisions.
If hiring felt harder last year, it wasn’t your imagination. By Adrian von Dewall = Managing Partner | Executive Search | Boyden
Cynthia Hudson acquires rights to “Wish Me a Good Journey” for Film and Documentary
Multi–Emmy Award–winning media executive Cynthia Hudson, CEO and Founder of Hi Media Partners, has officially acquired, from Grupo Planeta, the screen rights to adapt the memoir Wish Me a Good Journey (Deséenme un buen viaje) into a feature film and a companion documentary, bringing to the screen the remarkable life and final chapter of renowned Cuban intellectual, author, and journalist Carlos Alberto Montaner.
What is PR?
This morning I was sitting quietly with my coffee, just thinking about how misunderstood PR really is. By Mansi Agrawal - Founder at Prime Factor
Marketers: Rebrand vs Refresh: What’s the Difference?
At some point in every marketer’s career, this conversation shows up: “Do we need a rebrand… or just a refresh?” By Natalia Velandia - Bilingual Marketing & Brand Leader |
The Truth About Principal Media
Principal media, the practice of reselling media inventory at an undisclosed margin, is controversial. Critics claim that conflicts of interest nullify the agency/advertiser partnership and raise concerns about the quality and strategic alignment of media impressions. On the other hand, evangelists tout cost reductions that business leaders can’t ignore. The truth about principal media is that it’s a business necessity for agencies, advertisers, and publishers grappling with revenue and budget uncertainty.
In 2026, Trust is the new currency in Hispanic Marketing
In today’s political climate, marked by immigration uncertainty, economic pressure, and cultural fatigue, Hispanic consumers are paying close attention to who shows up consistently and which brands appear only when it suits them. By Aldo Quevedo - CEO, Creative Chairman @ BeautifulBeast
