ZGS Communications, a Hispanic Agency in Washington, DC, has promoted Patricia Rivera-Gaitan to Director of Client Services.

The founder of a 29-year-old qualitative media audience rating firm, says Internet advertising today seems to be in the same stage of development that television advertising was in during the late 50s and 60s.

Fifty-one percent of consumers report prescription (Rx) drug advertising keeps them informed of available Rx treatments, according to new information released by The NPD Group.

The median net worth of U.S. households stood at $40,200 in 1995, not
statistically different from 1993, according to results of a survey released by the Commerce Department's Census Bureau.

The Department of Commerce has studied and reported on consumers’ use of the Internet, while the Federal Communications Commission (FCC) has monitored and reported on the deployment of broadband services.

The Coca-Cola Company and The Procter & Gamble Company announced a stand-alone enterprise focused on developing and marketing innovative juices, juice-based beverages and snacks on a global basis.

Sprite is bringing the voices of teens and young adults to the forefront through a freestyle rap advertising campaign, "Voices of the Street." The new campaign debuted on Fox Network's Sunday evening and NBC's NBA programming.

Advertising agencies believe in the effectiveness of streaming media advertising and are encouraging clients to use streaming media ads.

Teenage Research Unlimited, Inc. recently released they Teen Macrotrends and have been able to categorize them into TEEN THEMES:

It is no secret that the correlation between teenagers and videogame usage is high.

TJFR Group, Inc., in association with PR Newswire, will recognize 100 of the nation's top Spanish-language media at the inaugural Hispanic Media 100 event in Miami on the evening of August 23, 2001 at the Biscayne Bay Marriott.

The Arvizu Advertising and Promotions team increases by three with the hires of a new Finance Administrator, Xavier Ortega; Account Executive, Carmen Ranck; and Copywriter/Translator, Myrna Mando.

Online consumer spending jumped from $7.7 billion in 1998 to $17.3 billion in 1999, a 124 percent increase, and was expected to reach $28 billion in 2000, according to the Statistical Abstract of the United States: 2000 released today by the Commerce Department's Census Bureau.

Bargain hunting consumers helped retailers post better-than-expected January sales gains, and clear out inventories just in time for spring, according to the National Retail Federation.

Satellite radio will break the rules of traditional radio broadcasting with the introduction of hundreds of new radio channels to be broadcasted nationally via satellite, according to the Yankee Group's Report, "Satellite Radio: A New Star on Broadcasting's Horizon".

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