The founder of a 29-year-old qualitative media audience rating firm, says Internet advertising today seems to be in the same stage of development that television advertising was in during the late 50s and 60s.
The Department of Commerce has studied and reported on consumers’ use of the Internet, while the Federal Communications Commission (FCC) has monitored and reported on the deployment of broadband services.
Sprite is bringing the voices of teens and young adults to the forefront through a freestyle rap advertising campaign, "Voices of the Street." The new campaign debuted on Fox Network's Sunday evening and NBC's NBA programming.
TJFR Group, Inc., in association with PR Newswire, will recognize 100 of the nation's top Spanish-language media at the inaugural Hispanic Media 100 event in Miami on the evening of August 23, 2001 at the Biscayne Bay Marriott.
Online consumer spending jumped from $7.7 billion in 1998 to $17.3 billion in 1999, a 124 percent increase, and was expected to reach $28 billion in 2000, according to the Statistical Abstract of the United States: 2000 released today by the Commerce Department's Census Bureau.
Satellite radio will break the rules of traditional radio broadcasting with the introduction of hundreds of new radio channels to be broadcasted nationally via satellite, according to the Yankee Group's Report, "Satellite Radio: A New Star on Broadcasting's Horizon".