Horacio Gomes assumed the Presidency of the Association of Hispanic Advertising Agencies from Daisy Exposito, who after her presidency will become the Parliamentarian of the organization. In a standing room only ballroom, Mr.

As Horacio Gomes assumed the presidency of the Association of Hispanic Advertising Agencies at the 10th biannual conference in Scottsdale AZ, Ingrid Smart has been elected unanimously by the board to be the next president of the Association Of Hispanic Agencies.

Three holidays and one supermodel highlight the latest promotion by the world's most popular beer brands.

Verizon Wireless named John Stratton to the newly created post of vice-president and chief marketing officer responsible for the company's marketing, advertising, product pricing, e-commerce and distribution strategies.

Yahoo en Español has compiled a group of photographs that detail the 2001 Association of Hispanic Advertising Agencies Conference in Scottsdale, AZ.

CLICK below & enjoy:

March 30, 2001, marks the first annual Cesar E. Chavez state holiday in California.

The Lorillard Tobacco Company's Youth Smoking Prevention Program has added three 30-second television commercials to its arsenal of groundbreaking and edgy ads designed to help spread the word among teens that it's not cool to light up.

ICOM (International Communications Agency Network, Inc.), one of

Enlace Communications has won the Ask Jeeves en Español advertising campaign to launch Pregunta.com for the U.S. Hispanic market, announced Rochelle Newman-Carrasco, President and Principal, Enlace

La Agencia de Orcí announced the launch of a national Hispanic ad campaign for Washington Mutual Inc. The TV, radio, print and outdoor campaign is began in March and will continue to run through the end of the year.

The growing Hispanic population in America demands that more Hispanics enter the medical profession to reflect this changing patient base and to best provide medical care that bridges cultural differences, AMA President Randolph Smoak, Jr.

Companies will spend an estimated $5.4 million to $22.9 million each to integrate into online markets over the next five years, according to a new Report by Forrester Research.

Kenneth Cole Productions, Inc. announced that it will launch the Kenneth Cole New York and Reaction Kenneth Cole lifestyle brands in Latin America beginning this Fall 2001.

Ten major corporations will convene in New York on March 28th for induction into the Billion Dollar Roundtable (BDR), a new initiative of corporations that each spend more that $1 billion annually with minority and women-owned businesses.

The slowing U.S. economy is affecting the growth of worldwide spending on technology products and services. In the United States, growth of 11% in 2000 will fall to 7% in 2001.

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