Ethnic groups in the U.S. will spend $41 billion on local, long distance, wireless and Internet services this year, representing nearly 30 percent of the total telecommunications consumer marketplace, says a new report by Insight Research.
Procter & Gamble announced they have reached agreement to form a new business that will provide other companies with best-practice marketing know-how and practical marketing applications and tools via a global technology infrastructure.
Burger King Corporation announced that it has named Minneapolis-based Campbell Mithun as its kids advertising agency of record for the U.S. Details of the campaign were not disclosed, however, the new creative is expected to be on air in June.
To celebrate its 100th anniversary, NAMM International Music Products Association and Sesame Workshop will kick-off the Sesame Street Music Works initiative at NAMM's annual convention with a live performance by Sesame Street's Big Bird and Bob McGrath.
Actors Alexis Cruz ("Touched By An Angel") and Craig Lamar Traylor ("Malcolm in the Middle") will join GOT MILK? executives in selecting the winners of the 'GOT MILK? Home Video Commercial Contest' for teens.
Even if the economic growth rate remains as moderate in 2001 as it has been in the second half of 2000, job growth will outpace the growth of the working age population -- leaving the U.S. with a continued shortage of workers, according to a forecast released by the Employment Policy Foundation.
CEOs of America's fastest growing companies had clearly grown uneasy prior to the Federal Reserve Board's surprise announcement of an interest rate cut with bias toward a further loosening of monetary policy.
U.S. consumers spent 10.8 billion dollars online during the 2000 holiday season - a 54 percent increase over the seven billion dollars spent last year - despite concerns of a poor holiday season, according to Jupiter Research.
'The Business Case for Diversity' the first comprehensive study of the importance of diversity,explains the growing business case for diversity by examining the impact of demographic and social changes -- and how leading companies have leveraged today's multicultural marketplace for competitive a