The NAAHP announced that it officially kicks off its grassroots campaign to reach the 35 million Hispanics nationwide.

History has proven companies that maintain or increase their advertising investments in periods of economic downturns, increase their sales and share of market, both during and after the downturn.

Here Are The Facts:

Media Planning Diversity, a specialized unit of Media Planning Group (MPG) devoted to the U.S. multicultural marketplace, has formally opened the doors of its NYC-based office.

The Aztlan Fest 2001 will be held on Thursday May 17, at Fiesta Hall in San Diego and Sunday May 20, at the Grand Olympic Auditorium Grounds in Los Angeles.

To extend added value to recently-released Census 2000 redistricting data, Claritas Inc. announced it has launched a free Internet site distinguished by a series of variables on race and ethnicity unavailable anywhere else.

Arbitron Ratings has just released their Blue Book with the Spring 2001 Market Survey Schedule & Populations Rankings.

For a copy of the Blue Book CLICK below (Adobe Acrobat required):

America's national pastime, baseball, is a hit around the world. But it's hotter than a jalapeño in the Caribbean, and in South and Central America.

Nielsen//NetRatings revealed that traditional offline companies made up more than half of the top 100 advertisers in March 2001, surpassing digital economy companies, according to the latest findings from the AdSpectrum service.

When considering which cool new products to buy, kids and teens are most likely to look to friends for advice, and many children under 12 would try a new product if it was suggested by their mother.

Today, more than 100 tobacco e-tailers sell tobacco tax-free and without verifying buyers' age -- creating challenges for parents, public policy advocates, and lawmakers.

Young artists will compete for a trip to Mexico City in the third annual ‘‘Este es mi Mexico’’ art contest sponsored by Verizon and the Mexican government. Elementary-school children are invited to create their vision of Mexico.

Univision 41 celebrates the May 2001 sweeps period with a duo of viewer sweepstakes.

Less than a third of black and Hispanic children had a dental visit at any time during 1996 (27.2 percent of blacks and 29.2 percent of Hispanics). Overall, less than half (42.5 percent) of all children visited a dentist in 1996.

The Home Depot announced it has signed a definitive agreement to acquire for cash Total HOME, a four-store chain of home improvement stores in Mexico, from ALFA, S.A. de C.V., a conglomerate based in Monterrey, Mexico. Financial terms of the acquisition were not disclosed.

Media buying will not change in the next few years. Neither, technological advances nor media segmentation will affect basic media buying strategies. Frequency, reach, and placement will still be factors to consider in media buying.