Recognizing the special importance of Social Security to women and the need for Hispanic women to have access to timely, accurate information about their rights to benefits under the program, the Social Security Administration (SSA) unveiled a new website, “Para la Mujer” (“For Women”).

U.S. Bank has launched an initiative to provide financial services to Hispanic individuals, families and businesses. The effort is locally driven, communicated in Spanish or English and incorporates an understanding of the issues that are important in the Hispanic culture.

ACDelco is building on its exposure to the Hispanic market by being the premier sponsor of the 21st Annual Tejano Music Awards, the largest Tejano music event in the world. The event was held in April at the Alamodome in San Antonio, Texas.

The Chocolate that "melts in your mouth, not in your hand" is getting a few degrees hotter.

El Sitio, Inc. (Nasdaq: LCTO) announced that its Board of Directors has approved a 1-for-10 reverse share split for its common shares. The split will be effective on August 22, 2001. Shareholder approval of the split is not required.

The Commerce Department's Census Bureau said today that between 1970 and 2000 the median age at first marriage for women increased by 4.3 years to 25.1 years; for men, the increase was 3.6 years to 26.8 years.

Boot Camp is five days of intensive training in business and entrepreneurship for youth ages 12 to 19. The Camp is an initiative of The Enterprise Center's YES (Youth + Entrepreneurship = Success) Program, which hosts camps throughout the year.

International news service Agencia EFE announces the launch of EFENEWS, the new web site for its English Language News Service (, to focus principally on the U.S. market.

The San Jose Group (SJG) announced that Ozzie Godinez joined the agency as account director. Godinez will utilize his varied marketing experience to serve SJG's clients as the agency's roster continues to grow.

Burson-Marsteller has been selected as the Public Relations agency for the 2nd Annual Latin GRAMMY Awards, it was announced by Recording Academy and Latin Recording Academy President/CEO Michael Greene.

This report discusses the Office of National Drug Control Policy's (ONDCP) advertising contract for Phase III of the National Youth Anti-Drug Media Campaign.

The Coca-Cola Company and the Class Representatives in the discrimination lawsuit settled last year announced that they have jointly selected the six individuals who will serve on the Company's oversight Task Force, subject to final Court approval.

Accent Media has launched a new initiative to help government agencies reach Hispanics with effective and culturally sensitive messages.

Radio advertising sales once again reflected the overall state of the national economy in May with combined local and national revenues dropping 9% for the month. When compared to the same month a year ago, local dollars were down only 5% while national sales declined 22%.

Many senior business managers are unhappy with their firm's PR efforts, according to a survey recently completed by the Patrick Marketing Group (PMG) of nearly 100 randomly chosen respondents.