There is a huge untapped pool of potential volunteers and social activists in the U.S today: the 26 million young adults between the ages of 18-24. Success in reaching young adults requires you to rethink your messages, your recruiting methods and vehicles, and your expectations for volunteers.

McDonald's Corporation has named Rey B. Gonzalez Assistant Vice President of Diversity. His primary responsibilities will focus on management and development of U.S. External Diversity Partnerships, including related philanthropic and employment initiatives.

According to industry sources, Siboney USA offices have been split and sold. Sanchez & Levitan has sold 49% of their company to Publicis. Publicis has acquired the Dallas and So. California assets, accounts and mindshare from Siboney. Thus, the new Publicis San & Levitan is born.

LIFEbeat, The Music Industry Fights AIDS, The Winter Music Conference and Def Mix and join forces for a party/fundraiser at South Beach hot spot Salvation, March 25, from 10PM - 5AM in honor of the 2001 Winter Music Conference.

Research sponsored by IBM finds successful women entrepreneurs require greater access to capital and business training to support their business growth.

Women who own fast-growth businesses are more likely than women who own slower-growing firms to access a wide range of credit sources and to borrow to finance their businesses. These fast-growth women entrepreneurs access this capital much differently than their male counterparts.

CreatAbility is launching the second phase of Royal Caribbean International's Hispanic market TV campaign with two spots, "Friends" and "Little Girl."

Miami based CreatAbility has been selected as Dunkin’ Donuts Hispanic agency of record. The agency is set to launch a series of Hispanic TV and radio spots for Dunkin’ Donuts to promote the restaurants’ breakfast sandwiches as well as other products. 

Texas Electric Choice, the public education campaign created to inform Texans of their right to choose the company that provides their electricity, launched a statewide advertising blitz today with a series of television, radio and print ads.

Surveys of 400 African-American and 400 Latino drivers conducted on behalf of Nissan's Quest For Safety child safety seat program, found that parents and caregivers report high levels of car seat awareness and usage for younger children, but report much lower levels of booster seat awareness and

The NCLR Annual Conference, considered by many to be the premier Hispanic event of the year, attracts over 15,000 participants, bringing together some of the nation’s foremost business and community leaders, government officials, and entertainers.

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Most mass retailers posted gains in comparable store sales for February, as they battled the effects of economic concerns and adverse weather conditions in some areas of the country.

Burger King Corporation announced the debut of its new national broadcast advertising campaign. Entitled THE WHOPPER SAYS:, this new campaign marks the first effort of new advertising agency McCann-Erickson, targeting burger lovers.

The purpose of this document is to provide information about changes to the questions on race and Hispanic origin that have occurred for the Census 2000.

Census 2000 results released by the Census Bureau show a racially diverse America. However, relatively few about 2.4 percent nationally took advantage of a first-ever option for respondents to identify themselves as belonging to more than one race.