Agency
REMEZCLA AND CASANOVA//McCANN LEAD 2026 HMC STRATEGIC EXCELLENCE AWARDS WINNERS
The Hispanic Marketing Council (HMC) announced the winners of the 2026 HMC Strategic Excellence Awards Powered by Collage Group at its Annual Summit in New York City. Remezcla Agency was awarded Grand Prix for Major League Baseball’s “Baseball Origin Stories” campaign, while Casanova//McCANN earned Best in Show for Nestlé Coffee mate’s “The Last of the Non-Cafecito Lovers.”
A Pearl at 30: The HMC Annual Summit Delivers a Powerful Message
There is something that happens when an organization reaches 30 years. The early urgency that once had to fight for a seat at the table gives way to something steadier, more refined: the quiet confidence of a movement that knows its worth. That was the energy at the 2026 Hispanic Marketing Council Annual Summit, held April 22-23 at Convene Midtown West in New York City. Like a pearl formed layer by layer over time, the HMC has grown stronger, more resilient, and more valuable with each passing year, and 2026’s gathering was proof of that.
The 2025 Official LDC U.S. Latino GDP Report™ – Part Two
The U.S. Latino GDP Report 2025 Part Two expands the nation’s most cited Latino economic analysis with state-level GDP data, 2030 forecasts, Mexican American GDP, and immigrant GDP—plus macro scenarios that quantify the costs of changes in workforce. Produced by the Latino Donor Collaborative (LDC) with research by W. P. Carey School of Business at Arizona State University and sponsored by Wells Fargo, Part Two shows where growth accelerates, how consumption patterns reshape markets, and why Latino workers remain essential to U.S. competitiveness.
Honda Drivers Listen Most To AM/FM Radio
To build an auto dealer brand, one must target current brand owners and those who drive the competition. Among mass market auto brands, JD Power reports Honda has the second highest loyalty rate of 55%. Among mass market SUV brands, Honda ranks highest for the second consecutive year with a 62% loyalty rate, according to JD Power.
Whose Perspective Shapes Your Intuition?
Marketers trust their instincts. In many cases, we have to. Teams are making fast decisions with incomplete information, competing opinions, tight timelines, and signals coming from every direction. By Danielle Spikener - Marketing Leader @ KraftHeinz
The 2026 AI Index [Report]
As AI continues to advance rapidly, the question becomes whether the systems built around it can keep up. Governance frameworks, evaluation methods, education systems, and the data infrastructure needed to track AI’s impact are struggling to match the pace of the technology itself.
Consumers Struggle with Fragmentation Fatigue
The average US internet household has 5.3 streaming subscriptions. Consumers face growing complexity in finding where to watch specific content across services. The question is no longer whether content is available, but whereit lives. By Elizabeth Parks
AI Among Hispanics: What the Data Shows, and What It Doesn’t Yet Understand
AI adoption has moved quickly across the U.S., and Hispanics are part of that momentum. But looking at adoption alone misses the more important question: how well are these tools actually understanding the people using them? By Maria Lucia Parra
What Radio Listeners Told Us About Their Social Media Habits
Social media shifts fast. What worked for your audience last year might not work now, which is why we regularly check in on where radio listeners actually spend their time online.
The Latina Expo National Tour 2026 Expands
The Latina Expo announced the expansion of The Latina Expo National Tour 2026, bringing its dynamic, large-scale experiences to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago.
ANA CEO Bob Liodice to Step Down
The Association of National Advertisers (ANA) announced that CEO Bob Liodice will step down at the end of 2026, concluding a 31-year tenure with the organization, including 23 years as chief executive.
MediaCo appoints Roberto Castro to SVP & Corporate Controller and Christian De La Cruz to GM/ VP DOS of San Francisco
MediaCo Holding Inc. announced the appointments of Roberto Castro to Senior Vice President and Corporate Controller and Christian De La Cruz as General Manager and VP, Director of Sales for the San Francisco market.
Digital Ad Revenue Climbs to Nearly $300B
Overall Revenue Grew +13.9% YoY; Video, Social, and Commerce Media Drive Growth as AI Reshapes the Ecosystem
Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and yet, over 45 billion minutes of anime content were streamed in the U.S. last year. The reality is anime has exploded into a global phenomenon with a diverse audience behind it—one that is a powerful cultural and economic force driving the cultural conversation and shaping the future of content, while also amassing spending power. Anime now has a major influence on some of the most widespread pop culture and mainstream trends of the last decade.
U.S. Latino GDP surpasses Japan to become the World’s 4th largest GDP. Rapid growth pushes U.S. Latino GDP to $4.4 trillion in 2024. [REPORT]
According to the 2026 U.S. Latino GDP Report, set for full release in May, Latino GDP reached $4.4 trillion in 2024. The total economic output (GDP) of U.S. Latinos now represents the fourth largest GDP in the world. Already larger than India’s and Great Britain’s, as demonstrated in the 2025 report, the economic output of U.S. Latinos is larger than the GDP of Japan for the first time.
urVETTED launches to Bring Cultural Intelligence and Inclusion Validation to Marketing Performance
urVETTED, the gold standard in culture and inclusion validation, announced its launch, introducing a new category of cultural intelligence to help brands, agencies, and media companies better measure and connect with diverse audiences. Founded by industry veterans Carlos Santiago, Gilbert Davila, Lisette Arsuaga, and Karla Lucia the company introduces a data-led framework for evaluating creative, creators, media, and AI-generated content.
2025 State of Latino Entrepreneurship. [REPORT]
In its 11th year, the State of Latino Entrepreneurship (SOLE) Report examines the experiences, strategies, and operating conditions of Latino/a-owned businesses across the country. Drawing on data from the 2025 SLEI Survey of U.S. Business Owners, the report identifies key trends shaping today’s entrepreneurial landscape, including comparisons with White-owned firms. Based on input from more than 10,000 employer firms (defined as businesses with at least one paid employee beyond the owner), this report provides data-driven insights into similarities and differences in firms’ experiences, access to resources, and growth aspirations. It marks the first time the analysis integrates quantitative data and qualitative insights at this scale.
Teens’ Experiences on TikTok, Instagram and Snapchat. [REPORT]
Teens largely turn to TikTok, Instagram and Snapchat for fun and connection. But experiences around messaging, screen time and cyberbullying vary. And what teens say about how these sites impact their mental health
Celia Cruz enters the 2026 Rock & Roll Hall of Fame……
One of the best selling Latin artists of all time, Celia Cruz’s powerful music was the sound of freedom post-Cuban Revolution, shaping and popularizing the Afro-Cuban genre.
From Basement Windows to Boardrooms, Rossana Rosado’s Bronx Attitude Is a Masterclass in Rising Up
Long before she ever stepped into New York’s corridors of leadership, Rossana Rosado listened to the world from a Bronx basement apartment — absorbing its rhythms, its struggles and its stories through ground-level windows. That vantage point would shape her life — and her legacy.
