Agency

MEDIA GROWS MARKETS

  MARKET is the most important part of marketing.   We operate and compete in markets. The consumers, customers, or clients we serve purchase goods and services in markets. And market is part of everyday language. Supermarket. Job Market. Stock market. Bear market. Bull market. Market basket. Market share. Farmers market. Media market.  By Marc S. Pritchard - Chief Brand Officer at Procter & Gamble

Women’s History Month: March 2024

National Women’s History Month honors the successes and sacrifices of U.S. women. It dates to March 8, 1857, when hundreds of women from New York City garment and textile factories rallied to protest harsh working conditions. In 1909, New York City became the site of the nation’s first Women’s Day celebration, a year after 15,000 women there marched to demand shorter working hours, better pay, an end to child labor and the right to vote. More than seven decades later in 1981, Congress set aside the second week of March as National Women’s History Week. Six years later, Congress expanded the week to a month. As we celebrate Women’s History Month, we reflect upon the advances women have made, including increased earnings, educational attainment and job opportunities.

Married Couple Households Still the Majority but Share Varied by Geography in 2021

Despite a decades-long decline, coupled households remained the most common type of U.S. living arrangement in 2020 though shares varied across states and counties.

Telemundo Station Group ‘OUR PLANET’

Telemundo Station Group, part of NBCUniversal Local, is launching a monthlong climate change campaign, Our Planet, tomorrow, Thursday, March 28. The multiplatform content initiative culminates on Earth Day, April 22, with the premiere of investigative documentary Our Planet: Voices of Climate Change on Telemundo-owned stations and NBCUniversal Local’s streaming news channels.

HMC ANNOUNCES SHORTLIST FOR THE 2024 HMC STRATEGIC EXCELLENCE AWARDS

After a record year with over 20% growth in total entries, the Hispanic Marketing Council (HMC) announced the short list for the Strategic Excellence Awards Powered, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency.

US Hispanic – 2024 YOUNG LIONS COMPETITION

Círculo Creativo USA supports National CineMedia (NCM) with the U.S. Hispanic Young Lions competitions. NCM is the administrator of the official “U.S. Young Lions Competition" and LIONS Representative in the United States.

Humor in Ads Needs a Revamp

Heard that humor is hot in advertising right now? You must be having a laugh. Despite advertisers predicted to pick up the stand-up mic this year after seemingly taking itself a little too seriously – the ad industry has so far barely managed to register a titter.

Hispanic-Serving Institutions Across The Nation [REPORT]

In 2022-23, there were 600 institutions that met the definition of an HSI compared to 572 in 2021-22. This increase of 28 institutions or 5% from the previous year, highlights the continued growth in Hispanic student enrollment at colleges and universities across the country.

Agency Brands Aren’t Dying, and They Still Matter for New Business

Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency's brand in today's market? And do agency brands still matter?  By Mark Duval - The Duval Partnership

2024 Digital Media Trends [REPORT]

This year’s Digital Media Trends point to continued industry disruption—not just from streaming, social, and gaming, but also from how these media and technologies combine. As these disruptions mature, their convergence sets up the next revolutions. Companies need to lead these advancements—or risk living in another’s vision.

More than 40% of Total Ad Spending in 2024 will Come from the United States

In just five years, brands and marketers worldwide have spent more than a shocking $5 trillion on advertising, including all forms of digital ads, social media channels, search advertising, and TV, video, and radio ads. In 2024, total ad spending is expected to hit an all-time high of $1.83 trillion, and most of that value will come from the US market.

Miami Dolphins to Expand Marketing Efforts in Argentina, Colombia and Mexico

The NFL announced that the Miami Dolphins have been granted marketing rights through the Global Markets Program to three new countries in Argentina, Colombia and Mexico. The Dolphins are now one of only two teams to hold six global market agreements, including Brazil, Spain and the United Kingdom. Currently, the Dolphins’ global territories also span four Spanish-speaking countries – more than any other NFL team – and Brazil, where Portuguese is the primary language.

How Agencies Deal with Clients’ CMO Churn

The latest CMO churn among some of the largest brands comes at a precarious time for agency-client relations, as chief marketers face growing pressure to monetize their activities and agencies are on the hook for more accountability. Even in the best-case scenarios, agency-client relations are fraught with difficulties. However, the ongoing predilection among some major companies to jettison the CMO role altogether and reassign marketing duties puts a significant crimp in agency-client relations and makes it much harder to foster meaningful partnerships.

The Fundamentals of Attention – Wielding context and timeliness to craft attention-grabbing advertising

Marketers who keep their finger on the pulse of the industry may have read an article from the business column of The Wall Street Journal published in November 2023 titled "Advertising Is Dead. Long Live Advertising." It details the dramatic shift in the advertising landscape, from a trajectory of ad-free environments to a proliferation of ads across various platforms and industries, prompting concerns about consumer tolerance and ad blindness.

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital media across computer and mobile and connected TV.

“Retrovisiones’ por Pablo Buffagni

"Retrovisiones” es un proyecto muy personal que se fue desarrollando durante años. Incluye mi pasión por los autos, que arrancó de muy niño y se alimentó fuera y también dentro de la publicidad, gracias a la oportunidad de haber sido el líder creativo por mucho tiempo para Toyota, y el trabajo desarrollado para otras marcas como Dodge, Jeep, Chrysler, Pontiac, Chevrolet, Mitsubishi, Renault y Ford. Mientras escribo estas líneas, estoy esperando por enésima vez que salga del taller mi viejo Jaguar, tapa del libro y mi auto por más de 23 años, famoso porque cuando llegué a USA lo pronunciaba “Shawer” y pensaban que me quería dar una ducha.  Por Pablo Buffagni - President / Creative Director - BBQ Agency

Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing

In this episode of The New Mainstream podcast, Will Campbell, Co-founder and CEO of Quantasy, shares his perspective on the state of multicultural marketing and how young, diverse generations are driving wellness trends.

Five Unstoppable Trends That Will Transform TV Advertising by 2030

When 2024 began, predictions for the trends that would define the year appeared throughout the advertising world. Such lists are valuable. They can help a business chart a prosperous course over the next 12 months.

Programmatic Transparency: The $22 Billion Opportunity

By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. If not, fear not, for over the next few weeks, I'll be laying them out in plain terms — and, trust me, it uncovered some seriously eye-opening insights that are important to your business!

The 2024 LATIN AMERICA MUSIC AWARDS on Univision, UNIMÁS and Galavision

Under the theme “We Speak Música”, the annual awards show will broadcast live for the second consecutive year on Univision, UNIMÁS y Galavisión and will also be available on ViX for the first time.

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