As the novel coronavirus (COVID-19) continues to disrupt industries and businesses around the world, the consumer packaged goods (CPG) industry is operating in uncharted territory. Amid widespread health concerns, federal travel restrictions and local movement limitations, the industry is facing the greatest, and fastest change in shopping behavior ever.

The ANA announced it has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic.

As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking. Yet amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic.

As the number of global coronavirus cases increases and stricter social distancing and lockdown regulations are put into place, brands continue to ask whether they should continue to advertise. Previously, we said that for most brands, spending behind the right creative will put the brand in a stronger position post-crisis than brands that don’t spend. New research adds the voice of the people: they don’t expect brands to stop advertising and are responding to ads in a very similar way to before the crisis.  by Daren Poole- Global Head of Creative / Kantar

It has been 16 years since Facebook's founding and Google's IPO in 2004. Marketing, media, and creative players rushed in to master the new digital and social innovations across all viewing platforms. Complexity replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it.

New research from Comscore shows how in-home data usage has jumped as millions more people work from home and at least 70 percent of American schools have shut down amid the COVID-19 pandemic.

New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery Moves

Many industry sectors may decrease marketing and advertising spending this year as a result of slower sales and profits. MAGNA expects the impact on revenues to be severe for the Travel and Restaurant industries, moderate for Retail and Automotive, mild for Consumer PackagedGoods (CPG/FMCG) and potentially positive for Ecommerce and Home Entertainment (SVOD).

It’s incumbent upon corporations to clarify the identity behind their brands — and marketers and communicators together must play a vital role

Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report's new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising's share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025.

IThe current crisis is a far cry from the Great Recession but there are things we have learned that are applicable when trying to figure out how to protect brands, businesses and livelihoods. In this post I have listed a few things that brands should do during the crisis and which will help preserve the brand’s standing for the longer-term..  by Nigel Hollis

While solutions exist, myriad problems continue to erode the trust between clients and their agencies

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending.  By Brad Adgate

With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council.

For the vast majority of brands growing market share requires growing penetration which, in turn, requires reaching and influencing a wider audience. Until now, TV has been the primary reach medium, but with the advent of online video and ad-free streaming from the likes of Netflix, Amazon and Disney the supremacy of TV is weakening.  by Nigel Hollis

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