Research | HispanicAd.com

2018 Edelman Trust Barometer - State of Trust Among U.S. Hispanics [REPORT]

April 21, 2018

This week at Hispanicize in Miami, Richard Edelman President & Chief Executive Office presented “The State of Trust Among Hispanics”.

ThinkNow wins Ogilvy Award for Excellence in Advertising Research

April 19, 2018

ThinkNow was honored with a 2018 ARF David Ogilvy Award for Excellence in Advertising Research for Covered California’s “Life Can Change in an Instant” advertising campaign created by Campbell Ewald.

Digital Behavior is Powered by Culture Across All Demographic Segments

April 13, 2018

Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, a groundbreaking study by the trade group Culture Marketing Council: The Voice of Hispanic Marketing (CMC) reveals that culture drives digital behavior regarding how information is shared, how on-demand content is consumed, and which platforms are chosen, permeating outside of in-culture spaces and across non-Hispanic white, Hispanic and non-Hispanic African-American segments. Presence in cultural platforms, in-culture ads on mainstream sites and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement.

The Hidden Cost Of Time Wasted On Data, By Industry

April 11, 2018

Most organizations “waste” at least some time daily organizing and sharing digital data enabling their enterprises and marketing to function optimally, according to findings of the 2018 edition of PointSource’s annual “Digital Transformation Report.”

Culture Marketing Council Releases Major Study That Reveals How to Market Across Cultures [WEBINAR]

April 11, 2018

Culture Marketing Council: The Voice of Hispanic Marketing, presents its newest deep-dive research study: 2018 Digital Lives, a World of Digital “Everything” Through a Cultural Lens. CMC research led by Nancy Tellet, Chair of CMC research and founder, brand & consumer navigator at PureClarity LLC, will uncover how digital is used to gather and provide information, socialize, consume and share entertainment.

The American Audio Landscape [REPORT]

April 06, 2018

Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.

TV Azteca partners with Vault Analytics to Enhance Evaluation of Content

April 03, 2018

TV Azteca announced a strategic investment and partnership with Vault Analytics. The deal includes a TV Azteca minority stake in Vault Analytics and will fast-track and broaden Vault’s TV products.

Lopez to Head New Multicultural Research Practice at Lieberman and FRC Appoint

April 03, 2018

Lieberman and FRC announced that Raul Lopez has recently joined as Senior Vice President of its newly created Multicultural Market Research practice.

What Americans Think Is A Fair 'Hourly Rate' For Advertising

April 03, 2018

The bad news is that Madison Avenue values people at a rate that is considerably below minimum wage. The good news is that most people are okay with that.

Cook To Zuckerberg: 'I Told You So'

March 30, 2018

“I told you so.” It’s unlikely that Tim Cook -- maybe the most respected exec in Silicon Valley -- would use such callow words. Yet that’s exactly what he’s telling anyone who ever doubted that consumer data mining would result in scandals like the one currently engulfing Facebook.

CNN en Español taps Nielsen for ratings

March 30, 2018

Nielsen and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Español. As a result of the new agreement, CNN en Español will leverage Nielsen data (C3/C7) during this year’s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers.

Dallas-Fort Worth-Arlington Has Largest Growth in the United States

March 24, 2018

The Dallas-Fort Worth-Arlington metropolitan area’s 146,000-population increase last year was the most of any metro area and Maricopa County, Ariz., saw a population increase of nearly 74,000 — the most of any county last year — according to the U.S. Census Bureau’s July 1, 2017, population estimates released today. The statistics provide population estimates and components of change for the nation’s 382 metropolitan statistical areas, 551 micropolitan statistical areas and 3,142 coun

GlobalWebIndex shines light on Hispanic Audiences [INFOGRAPHIC]

March 22, 2018

A new data set made public by GlobalWebIndex, in partnership with Publicis Media, sets out to improve advertiser, publisher and agency understanding around the online behaviors, cultural preferences, and linguistic choices of Hispanic Americans, who currently comprise 18% of the US population.

Connecting Advertising: How Avid Podcasters Influence Purchasing Patterns [REPORT]

March 21, 2018

A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a trusted source for brands looking to reach consumers. But are podcasts driving results?

Loyalty Landscape Study: 68% of Consumers Identify as "Transient" Brand Loyalists [REPORT]

March 21, 2018

Maritz Motivation Solutions have released a new report – “From Transient to Resolute: How Deep Does Loyalty Go?” -- providing insights on the depth of brand loyalty. According to the Maritz-Wise Marketer report, based on data from a study of more than 2000 US consumers, 68% of consumers identify as “transient” loyalists, saying they can be convinced to buy a competitor’s brand. Just 29% of consumers identify as “resolute” loyalists who buy only their favorite brands. Three percent say they are “detached,” not loyal to brands at all.

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