Research | HispanicAd.com

Entravision & Nielsen reach agreement on Measurement Services

February 13, 2020

Nielsen and Entravision announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint.

The ANA's AIMM Cultural Insights Impact Measure™ (CIIM™) Study Results

February 13, 2020

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) released key findings from its second Cultural Insights Impact Measure™ (CIIM™) study, its first-ever focusing on how the role of culture impacts audience’s view of television programming. Learnings demonstrated that greater cultural relevancy drives +19% higher net likeability for shows; the CIIM™ score is 27 points higher for Hispanics in endemic (networks with 85%+ multicultural audiences) vs. non-endemic networks (networks targeting all segments).

ThinkNow relaunches MarTech Audience Segmentation Tool

February 07, 2020

ThinkNow announced the relaunch of their proprietary audience planning and segmentation tool, ThinkNow ConneKt. The reimagined platform features an enhanced user experience for brand marketers and agencies seeking the best in multicultural research and technology on-demand.

Most black adults say race is central to their identity and feel connected to a broader black community

February 06, 2020

Black adults are more likely than other groups to see their race or ethnicity as central to their identityBlack History Month, which is celebrated every year in February, honors the achievements of black Americans throughout history. It’s also a time to reflect on larger themes of identity and community. Findings from Pew Research Center surveys conducted in recent years show that most black adults feel that they are part of a broader black community in the United States and see their race as important to how they think of themselves.

Road Trips Are Millennials' Secret To Disconnecting From Busy Life And Enjoying Quality Time

February 05, 2020

In this busy world, consumers of all generations are engaged in a silent battle to disconnect from work and social media — and the devices that keep them tethered to both. Millennials are no different. A recent survey of 1,004 Millennials (aged 23-38) living in the U.S., conducted by Kelton Global on behalf of Mazda, revealed that if given free time, they would most like to hit the road for a trip, with 39 percent of respondents saying they would head out for a driving adventure. That is 50 percent more Millennials than those who would choose to be a homebody for the weekend to binge content — only 26 percent.

Short-Term Versus Long-Term Profitability [REPORT]

February 05, 2020

The leadership challenge of balancing short- and long-term business pressures, and doing so in an ethical way in which both a company and its stakeholders can thrive, is a challenge that is well-known to all business leaders.

2020 Edelman Trust Barometer [REPORT]

February 05, 2020

The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.

Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)

January 30, 2020

While counter to historical trends, the shift isn’t surprising. The Latinx community represents nearly one-fifth of the U.S. population, and the U.S. Census projects that to double to 109 million over the next 40 years. And as a result, the Latinx community is playing an increasing role in defining what it means to be American—including what Americans eat and drink during major events like the Super Bowl.

U.S. Hispanics Favor English Content and Brands that Reference Culture [REPORT]

January 25, 2020

H Code released its 2020 Digital Fact Pack, showcasing new research conducted by H Code’s Intelligence Center to understand the preferences and habits of Hispanic consumers in the U.S. when it comes to digital media.

Research Study on Connected TV

January 23, 2020

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. By Bill Duggan

Nielsen Annual Marketing Report: The Age of Dissonance [REPORT]

January 22, 2020

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.

Connecting the buy and why with data intelligence

January 18, 2020

In a recent post, Nigel shared a buyer classification focused on what I like to call the buy and the why, more specifically consumer behavior and predisposition. The concept is straightforward but it begs the question of how can we build a system of insights and analytics to bring this growth matrix to life. by Bill Pink - Head of Global Analytic Leads / Kantar

40% of Older Americans Rely Solely on Social Security for Retirement Income [REPORT]

January 15, 2020

Only a small percentage of older Americans, seven percent, receive income from Social Security, a defined benefit pension, and a defined contribution account. Retirement income from these three sources is widely considered to be the ideal situation to ensure retirement security, particularly for the middle class. Retirees with these three sources of income are far less likely to face poverty and economic hardship.

Gen Z and millennial travel: The wanderlust generations

January 14, 2020

Millennials and Gen Z's love of travel is fueling new opportunities for technology, media & entertainment, and telecommunications companies. How can marketers leverage these behavior trends to drive growth?

Hispanic to Latinx: The Video [VIDEO]

January 14, 2020

Today, Hispanics represent one in four 18 to 34 year olds in the US. They have origins in a variety of countries – each with their own unique culture – and are united by a common language. What else unites them?

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