Research | HispanicAd.com

Consumers Report Trusting Media Less, Personal Relationships More

June 25, 2019

A new Ipsos global study finds that people across 27 countries are divided on whether they trust traditional media (newspapers, magazines, TV, and radio). Globally, 49% trust TV and radio to be a reliable source of news and information (46% do not have much trust, or no trust at all), and 47% trust newspapers and magazines (48% do not). However, the survey, conducted online among adults under age 74, also finds that trust in these mediums is perceived to have declined over the last five years. Globally, one-third (34%) say they trust newspapers and magazines less than they did five years ago, compared to 17% who say they trust them more. Similarly, 34% say they trust TV and radio less vs. 18% more.

Population Estimates Show Aging Across Race Groups Differs

June 22, 2019

The nation as a whole continues to grow older with the median age increasing to 38.2 years in 2018, up from 37.2 years in 2010. The pace of this aging is different across race and ethnicity groups, according to new 2018 Population Estimates by demographic characteristics for the nation, states and counties, released by the U.S. Census Bureau.

OMD I-Score Influencer Ranking [REPORT]

June 21, 2019

The OMD I-Score was born out of a desire to create a system that uses A.I. and machine learning to find the most authentic matches between Influencer talent and brands.

Oversaturated Visual World Sparks Demand for Audio Advertising

June 19, 2019

The average city dweller today sees up to 5,000 ads per day. With people constantly inundated by ads, only a few messages can be expected to reach a consumer and sustain attention long enough to have an impact. Do consumers remember five — or even two — ads that crossed their field of vision during their morning commute? To set themselves apart, advertisers continuously look for ways to break through while publishers work to fill up blank spaces with sellable inventory. But people are increasingly escaping from the unwanted chatter and stimuli in their surroundings.

Ad Receptivity and Ad Attention for Digital Audio Listeners vs. Digital Video Watchers

June 19, 2019

Mood, needs state and situation are key indicators of ad receptivity (willingness to see an ad before exposure to it) and ad attention (the active behavior of noticing an ad) for both digital video and digital audio consumers, according to “Ad Receptivity, Deconstructed,” a new media trial study by MAGNA and IPG Media Lab in conjunction with Pandora Media, LLC, a subsidiary of SiriusXM.

Women More Likely to Have Multiple Jobs

June 19, 2019

A small but steady number of American workers have more than one job, because either they need extra income or they want to gain more experience or explore different interests.

A generation disrupted [REPORT]

June 18, 2019

Disruption is driving economic growth and opportunity—and unsettling younger workers. Deloitte's 2019 survey shows millennials and Gen Zs are increasingly pessimistic and mistrustful of both their careers and the world around them.

America’s Economic Anxiety at Record Low

June 14, 2019

A new poll released this week by Marketplace® and Edison Research indicates fewer Americans describe themselves as anxious about their financial situation than they have in the past four years. And while fewer people are losing sleep over concerns about their personal financial situation, the Economic Anxiety Index® score for Democrats and Independents remained relatively unchanged since 2018, but it is dramatically lower among Republicans.

Mexicans decline to less than half the U.S. unauthorized immigrant population

June 14, 2019

The number of Mexican unauthorized immigrants in the United States declined so sharply over the past decade that they no longer are the majority of those living in the country illegally, according to new Pew Research Center estimates based on government data. In 2017, there were 10.5 million unauthorized immigrants in the U.S., including 4.9 million Mexicans.

What the 2020 U.S. Census Will Tell Us About a Changing America [REPORT]

June 13, 2019

Population Reference Bureau (PRB) released its preview of results from the upcoming 2020 U.S. Census, providing a look at key population and housing trends that will shape the United States in 2020 and beyond.

“La Ola de la FIFA”

June 12, 2019

According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.

How to unlock marketing-led growth: Data, creativity, and credibility [PODCAST]

June 11, 2019

In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior expert Biljana Cvetanovski and partner Jason Heller about the next chapter of marketing, which is focused on digital—across many touchpoints—and the role of the chief marketing officer (CMO) as the architect of a company’s growth engine.

Brand Safety Playbook [REPORT]

June 08, 2019

This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving marketers the tools needed for safer deployment of digital advertising, and helping brands and agencies devote less time and effort to detect, report, address, and avoid brand safety risks—and more to your core remits of performance and brand building.

“Measurement Priorities: The Agency Perspective” [REPORT]

June 08, 2019

The industry is at a crossroads when it comes to measurement across channels and devices, as consumers migrate to viewership on different devices and over the top (OTT) channels.

Live Data Is Now The Lifeblood For Telco Value Creation

June 08, 2019

The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data.

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