HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Content, Data & Social Report.  A comprehensive look at the importance of understand, analyzing and usage of data to make effective and efficient marketing decision to reach US Hispanic Consumers.

In this episode of The New Mainstream podcast, Kalil Vicioso, founder of Tiny Hat Consulting, explores the intersectionality of sensory research, social media, and search and how they help marketers build cultural intelligence.

Edelman Trust Barometer special analysis of the Hispanic community reveals that while the U.S. Latinx community is optimistic about their economic future and is more trusting of institutions, they are also deeply concerned about the realities of the past year. They were severely impacted by Covid redundancies, which saw unemployment reach 15 percent among Latinx, the highest of any group, and yet, they remain optimistic about American institutions. This is particularly true for government, as they are the only group to trust government more than business. More than any other audience segment, they expect action from the brands they buy and the employers they work for and are ready to take action themselves if things don’t change.

90% of Americans say the internet has been essential or important to them, many made video calls and 40% used technology in new ways. But while tech was a lifeline for some, others faced struggles

ThinkNow announced the launch of its Cross-Cultural Council. This one-time think tank brings together some of the most innovative brands to lend their experience and expertise to improving multicultural marketing and advertising industry wide.

Is data overload actively inhibiting insight and making it harder for comms professionals to find the story in the noise? Our recent study, ‘Five crucial steps to a smarter communications strategy,’ seeks to answer this and other questions… and unveils the vital strategies that empower brands to manage their reputations successfully.

The Media Rating Council (MRC) announced that the MRC Board of Directors has voted in favor of the following actions:•To suspend the MRC accreditation of Nielsen’s National Television service.•

Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

When it came to choosing a new hobby during COVID-19 lockdowns, learning a new language was a popular choice—in March 2020, the language app Duolingo saw a 300% boost in new users.

About six-in-ten adults (61%) say the declining proportion of Americans who identify as White – a trend documented this month in new data from the Census Bureau about Americans who identify as solely White and not Hispanic – is neither good nor bad for society. About two-in-ten (22%) say it is bad, including 9% who say it is very bad. Slightly fewer (15%) say it is good for society, including 7% who say it is very good, according to the survey of 10,221 adults, conducted July 8-18, 2021.

Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media

Here’s something we all know: advertising measurement is outdated. Just scroll through the media headlines and it’s impossible to avoid. An Olympics that saw both record consumer engagement and ratings declines. A high-profile dispute over box office numbers and streaming audiences. Or as the Media Rating Council’s Board considers Nielsen’s accreditation fate.  By Kelly Abcarian - EVP - Measurement & Impact, Advertising & Partnerships - NBCUniversal

Rural Americans have made large gains in adopting digital technology over the past decade and have narrowed some digital gaps. However, rural adults remain less likely than suburban adults to have home broadband and less likely than urban adults to own a smartphone, tablet computer or traditional computer.

Gen Z, the most racially and ethnically diverse generation in U.S. history, will not only buy fashion that meets their needs to both 'fit in' and express their beliefs, but also plan to spend more on clothes this year, according to a survey.

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