To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don't perpetuate negative or false stereotypes.

So, what does work with this first multicultural majority generation? A recent study by the Hispanic Marketing Council (HMC) found that price point alone is not enough with 92 percent of Gen Zers and their parents, who agreed that one or more things matter more than price. Brand trust and style were most important to young Gen Zers.  By: Nancy Tellet, Research Chair, Hispanic Marketing Council

Hispanic consumers are gaining more confidence in the nation's economic outlook and their own finances as COVID-19 vaccines become widely available and government support helps hard-hit households recover from the devastating pandemic.

A few years ago, the concept of autonomous vehicles captivated consumers. While the technology has progressed tremendously, most self-driving experiences are still limited to driver assistance, partial automation, or conditional automation. Innovation develops over time.

MMA Global published the findings of research that assessed the maturity of consumer data in organizations.

Latinos are taking the COVID-19 pandemic seriously, according to a new poll conducted by Univision News and Latino civil rights and advocacy organization UnidosUS, with 45 percent of Latino voters identifying it as their top priority. Fully 71 percent are more concerned about the impact of the virus on their family’s health than their finances, the poll found.

As more of the U.S. becomes eligible for vaccinations, consumers and companies are seeing the light at the end of the tunnel. “Vaccine small talk” is infiltrating video conferences, and companies and consumers are beginning to talk and plan for a post-pandemic future. And when we look at who’s most eager to move forward, minority groups are leading the charge.

The “ready to go” segment soared from 34% in April 2020 to 61% in March 2021. The pessimistic “wait and see” group dropped from 29% in April 2020 to only 9% in March 2021.

No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.

The report describes the distribution of public transportation commuters across different transit modes and summarizes key geographic, demographic and historical trends. About 5% of all U.S. workers in 2019 commuted by public transportation.

There is no shortchanging the pandemic’s impact on e-commerce adoption, but after living with COVID-19 for more than a year, it’s critical that brands understand that not all online shopping ends with an electronic purchase. And that’s precisely why omnichannel strategies can’t solely focus on the point of purchase.

While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.

This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.

The Black population of the United States is diverse. Its members have varied histories in the nation – many are descendants of enslaved people, while others are recently arrived immigrants.

The U.S. Census Bureau released a new report that examines trends in homeownership over the last 15 years.

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