When people consider engaging with facts and information any number of factors come into play. How interested are they in the subject? How much do they trust the sources of information that relate to the subject? How eager are they to learn something more? What other aspects of their lives might be competing for their attention and their ability to pursue information? How much access do they have to the information in the first place?

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Speakers — including Publicis Groupe’s Rishad Tobaccowala, Viacom’s Kodi Foster and BBDO’s David Lubars — stressed the importance of the strategy and planning disciplines at a time when the human factor threatens to get lost in the number crunch.

IRI announced initial findings from an ongoing study into the shopping attitudes and behaviors of Generation Z (aged 21 and under), providing manufacturers and retailers valuable insight into how to effectively communicate and activate with this new generation of consumers.

The African-American and Hispanic listening audience now accounts for one-third of the listening audience, and that number continues to grow.

Today, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. With this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.

The research revealed social media plays a critical role in how this always-connected generation wishes to engage with companies around corporate social responsibility (CSR) initiatives. Eighty-two percent use social media to talk about issues they care about and a majority (87%) are likely to share their positive opinion of companies addressing social and environmental issues.

Today, 36% of U.S. Hispanic adults are bilingual. This includes 25% who mainly use English and 38% who mainly use Spanish. Even among those who primarily speak English, over half consider themselves bilingual

Black consumers are young, influential and hungry for personalized experiences.

On the heels of startling news of declining in-store sales earlier this year by popular brands and an overall sluggish retail environment, new research reveals that the current situation may not be as dire as it seems.

Hispanic women are rapidly becoming an economic and social powerhouse in the United States, with rising rates of entrepreneurship, educational attainment and delayed marriage, according to Latina 2.0: Fiscally Conscious, Culturally Influential & Familia Forward, a Nielsen report released just before the start of Hispanic Heritage Month (September 15 to October 15).

If a campaign delivered 50 GRPs but didn't have a mechanism for measuring ROI, did it simultaneously overperform and underperform? For years, marketers didn't have the tools to provide an answer.

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, observed during the week that included Sept. 15 and Sept. 16. In 1989, Congress expanded the observance to a month long celebration (Sept. 15-Oct. 15) of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

Immigrant women boosted the annual number of births nationwide and in all but two U.S. states – California and Rhode Island – between 1990 and 2015, according to a Pew Research Center analysis of National Center for Health Statistics data.

A study from consulting firm L.E.K. suggests that while there are parallels and similarities with previous generations, and while certain aspects of millennial behaviors are mostly a reflection of life stage and not unique their particular generation, there are also some clear differences as well.

This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.

Pages