Marketing - Mobile | HispanicAd.com

Mobile Technology and Home Broadband 2021 [REPORT]

June 08, 2021

Smartphone ownership and home broadband adoption are up slightly since 2019. And 30% of Americans say they at least sometimes experience problems connecting to internet at home

Is Your Gen Z Strategy Mobile Only? Not So Fast

April 29, 2021

It is unquestionable that Gen Z is a mobile-and-short-form oriented audience. Horowitz’s latest report, State of Gen Z 2020, finds that three in four 13-24 year-olds use their smartphones to watch video content—which could include both long-form and short-form—daily or almost every day. In contrast, 62% report streaming video to a TV set, 52% to a laptop, and 36% to a tablet.

The Benefits of Mobile Sample on Multicultural Research

April 08, 2021

A few years ago, the concept of autonomous vehicles captivated consumers. While the technology has progressed tremendously, most self-driving experiences are still limited to driver assistance, partial automation, or conditional automation. Innovation develops over time.

Will the Shift to Digital Make Qualitative Research More Inclusive? [INSIGHTS & PODCAST]

April 01, 2021

While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.

Smartphone Owners highly concerned about Marketers’ use of their Data

April 01, 2021

This new survey found that there is heightened concern among smartphone owners for whom there is no one-size-fits-all approach when it comes to navigating the use of their data by app developers and content providers.

WhatsApp gives users an ultimatum: Share data with Facebook or stop using the app

January 15, 2021

WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.

URL to IRL (In Real Life)

January 05, 2021

Why brands should include their customers’ offline activity in marketing attribution analysis

US Mobile Ad Spending Will Manage to Grow in 2020

August 08, 2020

With mobile accounting for more than two-thirds of US digital ad spending, the pandemic's economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.

Parenting Children in the Age of Screens [REPORT]

August 04, 2020

Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies – like social media or smartphones – as a reason

The Pandemic Is Accelerating Time Spent with Mobile Video and Gaming

July 23, 2020

As Americans hunkered down under stay-at-home orders for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally. Some long-term trends, such as greater consumer interest in mobile video and gaming, accelerated as people sought diversion. Other longer-term trends, including digital audio, stagnated as commuting time fell precipitously.

Plotting the course for 5G innovation [REPORT]

July 04, 2020

Will 2020 be the year of 5G wireless networks? Many consumers and businesses think so, but we’re also witnessing the first signs of disillusionment. Explore three stages of infrastructure-led 5G innovation, along with 5G infrastructure investment opportunities in the United States, to promote deployment, adoption, and commercialization.

The Factors That Drive Viewer Choice From Device & Video Selection [REPORT]

March 14, 2020

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

Connectivity and Mobile Trends Survey [REPORT]

February 06, 2020

As US telecommunications companies and device makers plan strategies for rollouts of next-generation wireless technology, they’re looking to consumers to drive demand for faster, more reliable internet service. US consumers are ready for more when it comes to wireless connectivity, both on the go and in the home.

Our phones and us. Have your people ping my people.

January 28, 2020

By Gonzalo López Martí - Creative director, etc / lmmiami.com/

The cliché is true: calling a phone a “phone” is a misnomer in 2020.
It is a minicomputer that happens to offer voice as one of its multiple features and capabilities.

Research Study on Connected TV

January 23, 2020

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. By Bill Duggan

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