Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.
It is well known that the U.S. Census Bureau keeps track of state-to-state migration flows. But that’s not the case with Puerto Rico. Most of the publicly known numbers related to the post-Maria diaspora from the island to the continental U.S. were driven by estimates, and neither state nor federal institutions kept track of how many Puerto Ricans have left (or returned) after the storm ravaged the entire territory last September.
