Marketing - Mobile | HispanicAd.com

2018 global mobile consumer survey: US edition [REPORT]

December 01, 2018

The 2018 global mobile consumer survey marks the eighth-consecutive year that Deloitte has assessed and analyzed consumer attitudes about mobile technology. It confirms the central role smartphones continue to play in the connected ecosystem, while other devices face an inflection point.

Mobile Video Interactive Shoppable Ads Drive Direct Relationships Between Consumers & Brands

November 01, 2018

Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.

Mobile Ad Spending to Surpass All Traditional Media Combined by 2020

October 17, 2018

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

Internet, social media use and device ownership in U.S. have plateaued after years of growth

October 04, 2018

The use of digital technology has had a long stretch of rapid growth in the United States, but the share of Americans who go online, use social media or own key devices has remained stable the past two years, according to a new analysis of Pew Research Center data.

Are Second Screens Distracting TV Viewers?

September 27, 2018

People’s increasing use of second screens lets advertisers reach users through more devices. But is this making it harder for TV advertisers to reach their target audiences?

Kripto Mobile. Giving the big boys of the mobile industry a run for their money

September 05, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

Full disclosure: Kripto Mobile is my client.
Then again, I have lots of other clients whom I rarely mention in my weekly columns on this prestigious publication.
Every now and then though, a project crosses my path that makes me and my team REALLY excited.

How Big a Problem Is Teens' Screen Usage? [PODCAST]

August 29, 2018

In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

Adsmovil Awarded TAG Certified Against Fraud Seal

August 23, 2018

Adsmovil has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG)

How Teens and Parents Navigate Screen Time and Device Distractions [REPORT]

August 23, 2018

54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen's screen time. But parents face their own challenges of device-related distraction.

Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets

August 15, 2018

In the ongoing effort to gain consumers' attention, one effective media channel that's often overlooked is the mobile wallet.

More Than Two-Thirds Access Internet on Mobile Devices [REPORT]

August 11, 2018

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.

YouTube Originals Unveils First-Ever Spanish Language Slate Featuring Top Global Latin Talent

August 07, 2018

YouTube announced its first-ever Spanish language YouTube Originals projects in development.

For Hispanic Consumers, a Different Digital Divide

July 21, 2018

As digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.

Stories From Experts About the Impact of Digital Life [REPORT]

July 07, 2018

Technology experts and scholars have never been at a loss for concerns about the current and future impact of the internet.

Mobile Soon to Pass TV in Time Spent [PODCAST]

June 20, 2018

Americans are spending less time with most major media, with one major exception: smartphones.

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