In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of smartphone owners will increase by 7% year on year in 2018, compared to 10% growth in 2017, 14% in 2016 and 21% in 2015.
Canada’s Marketing Research and Intelligence Association (MRIA) held its annual Net Gain conference in Toronto late last year with the key note addressing the topic of copy testing in a mobile first world. by Nigel Hollis
In the latest episode of "Behind the Numbers," eMarketer's Paul Verna, Ezra Palmer and Connor Anovick talk about the various streaming services available, and the various considerations people grapple with when cutting the cord.
The practice of celebrity endorsements appears to be in trouble with at least one key demographic—millennials.
This set of interviews with top Chicago marketers on the topic of the challenges and opportunities of digital missed calling out the elephant in the room. Most digital campaigns lack what is required for them to be effective. By Nigel Hollis
It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand content and virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can view them on their TV screens. Consumers, in turn, are taking action.
The connected universe continues to evolve with the smartphone in its center. More than ever, consumer habits and telecom trends are in focus and poised to fuel the growth, with 5G on the horizon, and many Internet of Things (IoT) applications in development.
American consumers’ status as a device-dependent nation closes 2017 with strong momentum and some important firsts in terms of demographic and usage shifts according to Deloitte’s 2017 “Global Mobile Consumer Survey”.
Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research.
A trip on the New York subway soon reminds you that we live in a mobile-first culture. Out of the ten people in the same carriage as me most were using their phones: listening to music, reading the news or streaming video. This is the environment in which today’s advertising needs to exist and thrive. by Nigel Hollis
NBCUniversal/Telemundo and América Móvil jointly submitted to the Mexican Football Federation bids for the Mexico National Team media rights, one for the United States, and the other for the rest of the world, for two World Cup cycles. The bids include rights to all men’s and women’s Mexico National Team divisions.