Marketing - Mobile | HispanicAd.com

The Factors That Drive Viewer Choice From Device & Video Selection [REPORT]

March 14, 2020

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

Connectivity and Mobile Trends Survey [REPORT]

February 06, 2020

As US telecommunications companies and device makers plan strategies for rollouts of next-generation wireless technology, they’re looking to consumers to drive demand for faster, more reliable internet service. US consumers are ready for more when it comes to wireless connectivity, both on the go and in the home.

Our phones and us. Have your people ping my people.

January 28, 2020

By Gonzalo López Martí - Creative director, etc / lmmiami.com/

The cliché is true: calling a phone a “phone” is a misnomer in 2020.
It is a minicomputer that happens to offer voice as one of its multiple features and capabilities.

Research Study on Connected TV

January 23, 2020

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. By Bill Duggan

2019 ‘Global State of Mobile’ [REPORT]

December 04, 2019

Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. Against this rapidly evolving consumer landscape, Comscore unveiled its 2019 ‘Global State of Mobile’ report. This new study is designed to help marketers understand the mobile audience trends, and emerging content categories and apps that continue to disrupt the worldwide digital landscape.

Recommendations for Marketers in a Screenless World [REPORT]

November 13, 2019

Screenless devices are seeing exponential growth across households throughout the U.S.

Digital advertising can certainly deliver impact, but it’s not the Holy Grail

November 02, 2019

Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day, which is reflected in the channel’s growing share of spend. But is it really as effective as marketers think it is? by Kristanne Roberts - Global Development Director - Brand Lift Insights Kantar

Internet Advertising Revenue Report 2019 Half Year Results

October 24, 2019

Internet advertising revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 over HY 2018 with revenues of $49.5 billion.

Small Screen, Big Picture: Looking at Programming Genres Through a Time-Shifting Lens

October 18, 2019

With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.

Telemundo partners with Quibi on two new shows

October 11, 2019

Telemundo and Quibi have partnered to produce daily news programming for the mobile platform when it launches in April 2020. As a part of the partnership, Telemundo is developing two exclusive shows for Quibi’s curated news and entertainment programming, Daily Essentials.

More Teens in Mexico Feel "Addicted" to Their Mobile Devices Than Teens in Other Countries

October 02, 2019

Mobile devices are altering family life in Mexico, according to a first-of-its-kind study conducted by the USC Annenberg School for Communication and Journalism and Common Sense that examines device use, habits, and attitudes of Mexican teens and their parents. More Mexican parents expressed concern about their teens' use of mobile devices, and more teens reported feeling distracted and "addicted" to their phones than families in three other countries: the United States, Japan, and the United Kingdom.

Hispanics Used to Be on the Wrong Side of a ‘Digital Divide’—Is This Still True?

September 05, 2019

Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.

Mobile Technology and Home Broadband 2019 [REPORT]

June 18, 2019

As the share of Americans who say they own a smartphone has increased dramatically over the past decade – from 35% in 2011 to 81% in 2019 – a new Pew Research Center survey finds that the way many people choose to go online is markedly different than in previous years.

Average US Time Spent with Mobile in 2019 Has Increased

June 06, 2019

For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.

Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads

May 04, 2019

Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment. So what do the negative perceptions caused by consumers encountering offensive content mean for brands and the platforms that carry their advertising?

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