The 2018 global mobile consumer survey marks the eighth-consecutive year that Deloitte has assessed and analyzed consumer attitudes about mobile technology. It confirms the central role smartphones continue to play in the connected ecosystem, while other devices face an inflection point.

Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

The use of digital technology has had a long stretch of rapid growth in the United States, but the share of Americans who go online, use social media or own key devices has remained stable the past two years, according to a new analysis of Pew Research Center data.

People’s increasing use of second screens lets advertisers reach users through more devices. But is this making it harder for TV advertisers to reach their target audiences?

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • Full disclosure: Kripto Mobile is my client.
  • Then again, I have lots of other clients whom I rarely mention in my weekly columns on this prestigious publication.
  • Every now and then though, a project crosses my path that makes me and my team REALLY excited.

  In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

Adsmovil has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG)

54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen's screen time. But parents face their own challenges of device-related distraction.

In the ongoing effort to gain consumers' attention, one effective media channel that's often overlooked is the mobile wallet.

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.

YouTube announced its first-ever Spanish language YouTube Originals projects in development.

As digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.

Technology experts and scholars have never been at a loss for concerns about the current and future impact of the internet.

Americans are spending less time with most major media, with one major exception: smartphones.

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