Marketing - Mobile

Adsmovil announced the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their preferred DSPs at scale.

The 2018 global mobile consumer survey marks the eighth-consecutive year that Deloitte has assessed and analyzed consumer attitudes about mobile technology. It confirms the central role smartphones continue to play in the connected ecosystem, while other devices face an inflection point.

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

People’s increasing use of second screens lets advertisers reach users through more devices. But is this making it harder for TV advertisers to reach their target audiences?

  In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen's screen time. But parents face their own challenges of device-related distraction.

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.