With advertisers asking for guidance on how to best approach this audience, leading mall media provider, Eye conducted a study to better understand the Hispanic Shopper’s habits and preferences.

Rudy F. Ferrer, President/COO and Hal W Brown III, Founder / CEO of Delta Media, Inc. have promoted Elana Redd to the position of General Sales Manager of Texas.

A nationwide Scarborough research survey found that Business Frequent Flyers are 83 percent more likely than all American adults to be the first to try or buy new products and services.

Clear Channel Outdoor Holdings, Inc. named Rocky Sisson to a new position of Chief Revenue Officer for Clear Channel Outdoor Americas. This new position will lead the company’s strategic efforts to develop new solutions that will enable advertisers to more effectively reach their customers.

Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Cinema Scene Marketing announced the installation of five additional large format video displays in top markets across the country.

Encompass Outdoor Media Group announced their new multicultural division which offers products and programs that reach Hispanic, African American and Asian consumers.

Encompass Outdoor has brought in industry veteran Michael Vinales to lead sales efforts for the new division.

Passengers of the Los Angeles County Metro bus system now can watch full episodes of One Economy's web-series, Los Americans, delivered in shortened segments through the Transit TV broadcast network Monday through Friday.

Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64% of them have expressed interest in this form of marketing communication, according to the latest data from GfK MRI.

eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of outdoor to the daily lives of consumers as well as the growing share of spending devoted to newer forms of outdoor ads that are themselves digital media.

From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report. The quarterly report measures audience exposures by video networks in out-of-home locations like bars, restaurants, retail stores and other place-based venues.

The 2011 Digital OOH Outlook and Planning Guide is an annual reference guide to provide media agencies with a baseline and additional insight to effectively assign budgets during advanced planning stages. DOWNLOAD REPORT HERE.

Rudy F. Ferrer, President / COO of Delta Media, Inc. has promoted Hal W. Brown IV to Vice President - National Sales.

Clear Channel Outdoor Holdings, Inc. released a new report entitled “Out-of-Home Advertising and the Retail Industry” in conjunction with MarketShare Partners, the leading cross-marketing optimization company.

Telmar announced the first ever market level planning systems for out of home media using the landmark TAB Eyes-On metrics. Clients of Telmar's software systems are now able to integrate market level data, working up from site level planning to execute media plans.

Pages