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Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64% of them have expressed interest in this form of marketing communication, according to the latest data from GfK MRI.

eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of outdoor to the daily lives of consumers as well as the growing share of spending devoted to newer forms of outdoor ads that are themselves digital media.

From the airport to the elevator, from the gym to the gas station, digital location-based video ad exposures are seeing marked growth, according to The Nielsen Company’s Fourth Screen Network Audience Report. The quarterly report measures audience exposures by video networks in out-of-home locations like bars, restaurants, retail stores and other place-based venues.

The 2011 Digital OOH Outlook and Planning Guide is an annual reference guide to provide media agencies with a baseline and additional insight to effectively assign budgets during advanced planning stages. DOWNLOAD REPORT HERE.

Rudy F. Ferrer, President / COO of Delta Media, Inc. has promoted Hal W. Brown IV to Vice President - National Sales.

Clear Channel Outdoor Holdings, Inc. released a new report entitled “Out-of-Home Advertising and the Retail Industry” in conjunction with MarketShare Partners, the leading cross-marketing optimization company.

Telmar announced the first ever market level planning systems for out of home media using the landmark TAB Eyes-On metrics. Clients of Telmar's software systems are now able to integrate market level data, working up from site level planning to execute media plans.

Every year millions head to New York City’s department stores to catch a glimpse of windows decorated with holiday scenes and embrace the spirit of the season.

Out of home advertising industry revenue jumped 3.6 percent in the second quarter of 2010 when compared with the same period in 2009, accounting for $1.88 billion, according to figures released by the Outdoor Advertising Association of America (OAAA).

Rudy F. Ferrer, President/COO AND Hal W Brown III, Founder / CEO of Delta Media, Inc. have promoted Elana Redd to the position of Account Executive.

In the last four months of 2009, adults 18 years or older were exposed to 237 million video ads per month in the ten location-based video networks included in The Nielsen Company’s inaugural “Fourth Screen Network Audience Report.”

Arbitron Inc. has launched a new educational series that includes insights on Out-of-home Video Advertising Bureau (OVAB) Audience Metrics Guidelines for digital out-of-home place-based media advertising affiliates.

Outdoor advertising is feeling the pinch of the recession like all other media, but the small subsegment of digital out-of-home is an up-and-comer.

Analysis by BIA/Kelsey indicates digital out-of-home (DOOH) advertising, which leverages spending trends toward digital media, hyperlocal, personalization and engagement metrics, is poised to be the next major growth area in local advertising.

Rudy F. Ferrer, President/COO of Delta Media, Inc. has announced the hire of Rene Yanes to the position of Sales Manager - Los Angeles.

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