Entravision Communications Corporation announced that it completed the sale of its outdoor advertising operations to Lamar Advertising Company on May 16, 2008 for $100 million in cash.

Out of home advertising industry revenue grew 7.0% in 2007, accounting for $7.3 billion in total spending.

The Out-of-Home Video Market has heated up significantly over the last couple of years, and continues to accelerate. Scarcely a week goes by without a slew of announcements regarding new initiatives in the space.

Zoom Media & Marketing announced that it has signed a definitive agreement to acquire Alloy’s Insite Advertising business which consists of media frames in restaurants, bars, and nightclubs throughout the United States.

Digital billboards are a new “cool” method to deliver news and advertising, as well as public notices such as AMBER Alerts, according to the Arbitron Digital Billboard Report: Cleveland Case Study conducted by Arbitron Inc..

Entravision Communications Corporation announced that the Company has entered into a definitive agreement with Lamar Advertising Company for the sale of its outdoor advertising operations for a total consideration of $100 million in cash.

You ain’t seen nuthin’ yet.

Outdoor advertising has been around as long as advertising itself, but the old medium is showing new life.

Outdoor advertising is experiencing a new lease on life as a result of emerging digital, video and wireless technologies. A key driver of this evolving market is the growth of video content and advertising in out-of-home locations.

Walking through the typical American shopping mall this season is a bit like traversing a medieval bazaar. The salespeople at the small stands in the causeways seem to have gone rabid on us.

Entravision Communications Corporation announced that it has decided to explore strategic alternatives for its outdoor advertising operations and has retained Citi and Moelis Advisors, a division of Mercanti Securities, LLC, to act as its financial advisors in this process.

A recent study conducted by M/A/R/C Research found 40% of shoppers rely on directional signs during shopping outings.

Alloy Media & Marketing and its Urban and Multicultural division, Alloy Access, announced the establishment of a dynamic multicultural targeted out-of-home media network across African American and Hispanic owned barbershops and salons, along with the expansion of Alloy’s existing exclusive a

Clear Channel Outdoor Holdings, Inc. announced that it is adding to its growing list of digital billboard networks with new displays in some of the largest DMA markets, including Chicago and Philadelphia.

Foster Farms announced the launch of a new outdoor advertising campaign featuring four interactive billboards along popular L.A. freeway routes. The ‘cutting edge’ billboards will depict the Foster Imposters in an evolving, friendly feud with Mexican recording artists Los Tucanes de Tijuana.

CityReach Latino, the rolling billboard company head by Terri Simpson, founder and CEO of CityReach Latino has just ceased operating their trucks, due to a lack of being able to close on additional funding.

Industry insiders speculate that the company did not achieve the advertising traction required to impress investors and their monthly burn-rate was not manageable.

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