Viacom Outdoor Latino, a division of Viacom Outdoor specializing in out of home Hispanic media, announced it has signed the 21st Century Insurance Group to a limited outdoor media contract in Chicago targeting the Latino market.

Arbitron Inc. is realigning its Outdoor Division to strengthen its current and future customer support operations, enhance product development and improve marketing capabilities.

Pocket Billboards and IDT Corporation announced the launch of a telephone calling card based advertising program. The program places print advertising on IDT pre-paid calling cards and features interactive audio messages that are linked to the calling card’s voice prompt directions. Pocket Billboards is a media company that uses calling cards as an advertising and marketing medium.

Foote Cone & Belding (FCB), Irvine, Calif., selected Dastmalchi, Newport Beach, Calif., as its mobile marketing agency for the Taco Bell Los Angeles field account. During the month of August, Dastmalchi's bilingual mobile marketing crew will travel in customized vehicles throughout the Los Angeles DMA promoting Taco Bell's "Late Night" message and their exclusive new Mountain Dew Baja Blast beverage.

The Podiatric Physician Association of Puerto Rico (SMPPR, in Spanish), recently launched the awareness campaign: "El calor de la temporada". Dr. Ricardo Jaen, SMP's Director of Communications said the purpose of the Campaign is to alert the public of the importance of properly podiatric care to avoid foot conditions that may interfere with summer activities and the Back-to-School (and Back-to-work).

HSBC Bank USA, N.A. has unveiled a live 3-D billboard as part of a campaign designed to promote the bank’s new Hispanic-focused products and services. Extending from the billboard is a bench on which a person will sit and ponder the question, “Do you want a better bank?”

Budweiser has launched an anti-drug billboard campaign that promotes drinking instead. The question here is alcohol better than drugs?

Despite the spread of advertising messages to nearly every setting in contemporary America, attracting the attention of the elusive male audience has always been a challenge, The men's room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal.

Volvo announced its sponsorship of Catalina magazine’s 2004 “Groundbreaking Latina in Leadership” award. The partnership celebrates the exceptional volunteer efforts and leadership skills of Latina community leaders across the country.

Border Billboard announced its operation of a state-of-the-art, multi-media overhead billboard at the Mexican border crossing into San Diego, California.

George Rivera is the new Vice President of Sales for New York-based Impacto Hispanic Media, LLC.

Rivera will oversee the national sales efforts for Impacto’s outdoor billboards, point-of-purchase media, and other grassroots media vehicles targeting Hispanic consumers.

Out-of-home media planners and buyers are digging into the results of Arbitron's just-released trial of its work-in-progress outdoor measurement system.

The third quarter was fairly good to the three publicly traded companies that are big players in outdoor advertising, with hopes pinned to even greater heights in 2004.

The U.S. Out-of-Home advertising landscape is fragmented, under-measured, and by most accounts under-utilized in the advertising mix as a consequence of this under-measurement.

Arthur Rockwell has been named Vice President, Sales, Viacom Outdoor Latino, it was announced by Dennis Kuhl, Executive Vice President, Sales, Western Region. Rockwell, a native of Costa Rica, will oversee the development and implementation of Viacom Outdoor's Hispanic sales unit.

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