Excitement and interest are growing in Russia as the country prepares for the biggest football event in the world. Russia will host the 2018 FIFA World Cup™, making it the first time the World Cup will be held in Eastern Europe. As a prelude, Russia will host the FIFA Confederations Cup 2017 in June and July.

Azteca America, debuts “Knockout Azteca”, a reality show that brings together international boxing legends to train nine boxers in the hope of turning one of them into a contender for the World Boxing Association (WBA). The reality show premieres this Friday, March 24 at 10 pm/ 9 C.

Clients have started thinking about 2018, even though 2017 only just started. I know it seems crazy, but keep in mind, national retail and promotional partnerships require significant lead time. Meaning, as a marketer, if you want to do a promotion around next year’s big soccer tournament, you need to start thinking about it today. Yes, I’m referring to the World Cup. We are about 15 months away from Russia 2018, with soccer qualifiers and lead-up tournaments already in the works.  by Roberto Siewczynski / Epsilon

Major League Soccer and Univision Deportes announced a collaboration with Facebook to live stream a full slate of regular season matches on the social network.

Telemundo Deportes begins its 100-day countdown and unveils coverage plans for the FIFA Confederations Cup Russia 2017, taking place June 17- July 2.

Westwood One and the NCAA announced it will broadcast the 2017 NCAA® Men’s Final Four in Spanish, the Championship’s first-ever Spanish language broadcast on any platform.

UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has selected four communities as finalists in bid to host the inaugural Prospects Cup: Anaheim/Irvine, California; Ft. Lauderdale, Florida; Houston, Texas; and Kissimmee, Florida. To be held December 18-22, 2017.

Not surprisingly, Hispanics are showing up to watch the crown jewel of all football events year after year. They’re not only doing it in big gatherings with their friends and family, but are watching in-language broadcasts, either streaming or on cable. What does this year hold for Hispanic viewership? We can predict that the number of Hispanics tuning in to watch will only grow larger. Will you be watching this year and, most importantly, what delicious snack will you be taking to your watch party?  Courtesy of Lopez Negrete Communications

Entravision Communications Corporation announced that as part of its three-year deal signed with the NFL starting with the 2015 season, it will broadcast Super Bowl LI taking place in Houston, TX between the AFC Champion New England Patriots & NFC Champion Atlanta Falcons.

Univision Communications Inc. (UCI) announced that Rick Resnick has been promoted to Senior Vice President of Sports Partner Solutions.

ESPN and Golden Boy Promotions today announced a multi-year, international agreement for a series of fights to be televised live on ESPN2 and ESPN Deportes.

Deloitte’s sports professionals predict that innovation and disruption will dominate 2017, whether it is nontraditional media pursuing sports rights or teams optimizing fan experience beyond the stadium.

Telemundo and NBC UNIVERSO will present the exclusive US Spanish-language simulcast of “The Best FIFA Football Awards™” on Monday, January 9 at 12:30PM/11:30 AM C.

Telemundo Deportes rolled out a six-month multiplatform promotional campaign for the kick-off of the FIFA Confederations Cup 2017 which will take place in Russia in June.

Sports have always been associated with emotional exchanges.

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