The Internet Advertising Bureau commissioned MBinteractive to conduct the IAB Online Advertising Effectiveness Study in order to help value the advertising impact of online communications, since much of what is known and predicted about the medium is within the context of direct marketing.
The Mexican National Soccer Team (MNST) announced a broad partnership with U.S. national Spanish-language television network Telemundo to broadcast all of the Mexican National Team's exhibition and official games.
International soccer legend Hugo Sanchez has joined Radio Unica's sports team. Effective January 2001, Hugo Sanchez will provide commentary and analysis for the network's special World Cup programming and its exclusive broadcast of major soccer tournaments.
Azteca America Incorporated announced that it has received final approval from the Federal Communications Commission for the construction of KIDN-TV/Channel 54, a full-power analog television station that secures Azteca America's entry into Los Angeles, the number one Hispanic market in the U.S.
The election of George W. Bush as 43rd president of the United States should bring a more hands-off approach on business, meaning less regulation for the telecommunications industry, according to Dataquest Inc., a unit of Gartner Group, Inc.
The year 2000 has been a year of highs and lows in the Internet industry. The dot.com market high was followed by a steep decline that began in March and continues into the year 2001. Many dot.coms cut personnel, began cost saving strategies, and others closed.
“Chespirito” The legendary actor “Little Shakespeare,” better-known as Chespirito, hosts this comedy program that features some of the best Hispanic comedians of all time in a hilarious hour of skits and sketches. (Monday – Friday, 6:00 p.m.-7:00 p.m. ET/PT)