Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise objectives, according to a survey by Gartner, Inc. A survey of 378 senior marketing leaders conducted in April and May of 2024 revealed that CMOs ranked CFOs (40%) and … Read more
Entravision, AltaMed, and BSP Research have released the Week 6 results of the 2024 National Latino Voter Tracking Poll, showing significant shifts in Latino voter engagement, campaign outreach efforts, and critical issues leading up to Election Day. Latino voter enthusiasm has reached its highest level since the poll began, and new insights reveal a growing … Read more
Robert Alaniz, CEO and Chief Media Strategist at Milagros Media Strategies, received the esteemed JUNTOS Award for community service from Northgate González Market, a leading Hispanic-owned grocery chain in Southern California. Alaniz was one of twelve honorees recognized during a private ceremony at the company’s corporate headquarters. Known for his strategic communication expertise and crisis … Read more
By Louis Maldonado In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide. The movement speaks to young Latinos’ individual and collective identities, both … Read more
LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience. The study, which polled over 1,400 US Hispanic CTV users in the U.S., found that 78% of … Read more
Media Reactions is Kantar’s annual study exploring the evolving media landscape, featuring rankings of top media brands and channels as well as insights on how to navigate today’s complex media environment. Findings for the U.S. market are distinct from other geographic areas covered in the main report. Read below for key U.S. insights from … Read more
The newly released 2024 HACR Corporate Inclusion Index™ (CII) Report reveals that American corporations still have significant strides to make in fully including Hispanics at all levels—from employment and corporate boards to supplier partnerships and philanthropic contributions. The report aggregated data from 84 participating corporations, mostly Fortune 500 companies. The Hispanic Association on Corporate Responsibility’s … Read more
Cientochentaº, a multicultural advertising agency based in Tampa and an affiliate of Oneighty/FCB in Puerto Rico, recently expanded into the U.S. market with a new office in Tampa. Cientochentaº launched an impactful campaign for LifeLink of Florida and LifeLink of Georgia across Florida and Georgia, respectively, to increase organ, eye, and tissue donor registrations. LifeLink … Read more
With Hispanic Americans making up nearly one-fifth of the US population, understanding the evolving behaviors, preferences, and economic impact of Hispanic-American consumers is crucial for marketers aiming to effectively engage this influential and growing demographic. The 2024 MRI-Simmons report provides essential insights to help businesses navigate and strategize based on these trends. This report delves … Read more
Hispanic Heritage Month may have ended, but the power and influence of the Hispanic community continue to shape our culture. I’m excited to share with you our latest report, where we analyzed 400K digital conversations from the Hispanic community, to explore evolving perceptions of cultural heritage. The study reveals how heritage is deeply intertwined with … Read more
According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already competitive media landscape where consumers are accessing more media, across more platforms than ever before. Competitive advertising intelligence has never been more critical. Knowing … Read more
Un estudio sindicalizado y herramienta, que permite a las marcas comprender las audiencias en términos de uso de medios, compra de productos, uso de servicios y variables actitudinales. Permitiendo crear perfiles de consumidores por variables psicográficas y estilo de vida. Haga CLIC AQUI pata ver reporte
Entravision, AltaMed, and BSP Research have unveiled the Week 5 results of the 2024 National Latino Voter Tracking Poll, offering valuable insights into the preferences of Latino voters. While Kamala Harris leads with 60% support, Independent voters are breaking for Donald Trump, and key differences emerge between Latino voters in California and Texas. The economy … Read more
Findings from a new national survey of 2,530 Americans conducted by M Booth Health reveals the outsize impact that nontraditional sources of health information have on the decisions of the largest racial/ethnic minority group in the United States. The data, available in a new report – Chosen Circles: How Hispanic/Latino Americans Navigate Health Decision-Making – … Read more
Noticias Telemundo, the news division of NBCUniversal Telemundo Enterprises, announced the launch of Noticias Telemundo AHORA on Samsung TV Plus, expanding its distribution on leading FAST platforms which include Xumo Play, Google TV, Fire TV, TCL, Roku, Local Now and Freevee. Anchored from Telemundo Center in Miami, Noticias Telemundo AHORA offers breaking news, interviews with … Read more
By Brian Mandelbaum The advertising industry has been captivated by the notion of “signal deprecation” for a while now. This term, in my view, misses the point. We are not witnessing the death of signals or the loss of something valuable. Instead, we are seeing its evolution — specifically, the evolution toward permissioned data. To … Read more
By Gonzalo López Martí- Creative Director https://www.LopezMartiMiami.com/ If you happen to be gainfully employed in a multiethnic workplace in the fields of entertainment, media, advertising, marketing, streaming and the like, trust me: you gotta see The Morning Show on Apple TV+. See, when Apple TV+ released it with big fanfare circa 2019, I brushed it … Read more
By Maria Lucia Parra – I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. As Hispanic representation in the United States grows, it becomes increasingly important to understand this community’s diverse experiences and values. According to Pew Research, … Read more
By Radio Ink Juan Navarro has been named Chief Revenue Officer of Entravision Communications, stepping up from his previous role as Executive Vice President of Local Sales. Meyer has held the role since returning to the Spanish-language-focused broadcaster in 2019. The company is still reeling from the impact of losing Meta’s Authorized Sales Partner program, … Read more
It’s an odd marketplace for agency services right now. The marketing services industry that was hit so very hard by the pandemic came roaring back to life with record hiring and wild staffing shortages. Clients are still often working remotely and disruptions to routines (children and teachers getting COVID, work from home, etc.) continue. And … Read more
