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ANA Unveils Winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards

The Association of National Advertisers (ANA) announced the winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards, honoring brands that are embracing the full spectrum of consumer identities and embedding inclusive practices to drive measurable impact—achieving both market expansion and brand loyalty. The awards span 20 categories such as Experiential Marketing, Rising Multicultural Segments, … Read more

AD Club of NY Innovator: Michael Roca

As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that deliver measurable results. He has partnered with industry leaders including Diageo, Google, and P&G to authentically engage diverse consumer segments—driving brand equity, loyalty, and ROI. By broadening media partnerships to … Read more

NBCUniversal Telemundo Enterprises Names Joaquin Duro  EVP of Sports and Head of Streaming

NBCUniversal Telemundo Enterprises appointed Joaquin Duro as EVP, Sports and Head of Streaming, effective immediately.  In addition to running Telemundo Deportes, the network’s award-winning sports division, Duro will expand his responsibilities to include oversight of the company’s’ overall streaming business. He will continue to report to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises. In his newly … Read more

Nuestra Herencia Sana: OurNursesSonBravas® y Bravos Celebrates Hispanic Nurses and Community Healing

As we celebrate Hispanic Heritage Month 2025, OurNursesSonBravas® y Bravos reminds us that healing is more than a profession—it’s a cultural legacy. “Nuestra Herencia Sana” (“Our Heritage Heals”) is the 2025 campaign from OurNursesSonBravas® y Bravos, a national initiative created and fully stewarded by Semilla Multicultural™. This year, the campaign celebrates its fifth anniversary with … Read more

AD Club of NY Innovator: Isabela Sanchez

As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts. She has over 30 years of media experience with many of the largest advertisers in the US Hispanic market. Her passion for marketing to diverse audiences is evidenced in … Read more

HMC Unveils New Study on U.S. Hispanic Beauty and Skincare: Belleza Latina Young Latinas have shifted from high-glam ideals toward a more natural skincare approach that blends cultural heritage with global influence

Skincare is taking center stage for U.S. Latinas. According to a new Hispanic Marketing Council (HMC) study, Belleza Latina: Uncovering What’s Shaping U.S. Hispanic Beauty & Skincare, nine in 10 Latinas ages 18 to 34 say clear, healthy skin is extremely important to them. In fact, 56% say their skincare routine is a source of … Read more

Latinas as Power Brokers: Redefining Economic & Cultural Influence

By Sylvia Vidal Latinas are no longer on the sidelines of the U.S. story they’re right at the center of it. Across the country, they’re launching businesses at a remarkable pace, driving household decisions, and setting cultural trends that ripple far beyond their communities. Yet when you look at advertising and media, the full picture … Read more

WIN more Pitches: The Pitch Calendar

By Steve Boehlerer Would you undertake an important project without a timeline? Of course not. So, why do many agencies participate in pitches without one? Successful pitch management depends on solid project management skills and planning. A good Pitch Timeline becomes your roadmap to a more successful pitch. A Good Pitch Calendar is a Roadmap A … Read more

AD Club of NY Icon: Gilbert Davila

Gilbert Davila is one of the most sought-after experts on growth segment marketing in the United States today. He has spent the last 25 years working as a senior corporate marketing executive and multicultural market expert at: Procter & Gamble; Coca Cola USA; Sears, Roebuck and Company; and The Walt Disney Company. In addition to … Read more

UNITED COLLECTIVE names Paul Miser President and Chief Strategy Officer 

UNITED COLLECTIVE, the independently owned creative communications group founded by John Gallegos,  announced the appointment of Paul Miser as its new President and Chief Strategy Officer. In this role, Miser will oversee strategy, growth, client services, and innovation across the collective, uniting its creative, digital, and experiential powerhouses to deliver culture-first creativity with measurable business … Read more

LatiNation Media and Entravision Launch Desmadre Live! — A Live, Opinionated, Culture-Refining House Party Across Radio, TV, and Streaming

LatiNation Media and Entravision are turning up the volume on Latino pop culture with the launch of Desmadre Live!, a one-hour weekly simulcast that fuses the high-energy spirit of radio with the raw visual storytelling of streaming. The show premieres Tuesday, October 21st, at 7:00 p.m. PT, airing live on select Fuego stations, including Phoenix … Read more

Strategic Reset.

By Rishad Tobaccowala Strategy is “future competitive advantage”. What will the people we sell to need in the future? Who will we be competing with in the future? Given these people needs and competitors what advantage will we provide? A case can be made that every organization and every individual who has not updated their … Read more

The State of the Hispanic-American Consumer 2025 [REPORT]

As the Hispanic population continues to shape the America’s cultural and economic landscape, understanding their evolving attitudes and behaviors is more important than ever. The MRI-Simmons State of the Hispanic-American Consumer 2025 report delivers a comprehensive look at the trends, preferences, and opportunities defining this key demographic. Drawing from nationally representative data and in-depth segmentation, … Read more

TV DECONSTRUCTED: INSIDE HISPANIC TV VIEWING [REPORT]

The ARF DASH TV Universe Study captures in detail how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 offer a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15% of … Read more

CFOs and B2B Marketers Are Aligned on Growth, But Not on Brand

In B2B companies, CFOs and marketers are often at odds over brand. Marketing leaders push for investment in awareness, storytelling, and reputation-building, while finance executives question the tangible return on those dollars. The reality? They are not in conflict — and actually want the same outcome: faster, more profitable growth. The difference is perspective — … Read more

2024 New Foreign-Born Population by Generation Data Tables

The Census Bureau released new data tables from the 2024 Current Population Survey Annual Social and Economic Supplement (CPS ASEC). These tables provide information on employment status, education, occupation, household income, poverty status, race, age and sex, and other social and economic statistics for the foreign-born population by generation. CLICK HERE to view.  

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