By Dan Dalton As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ Healthcare on US soil is way too expensive and bound to become more so in the future. It’s just a matter of supply and demand. Life expectancy is getting longer. Boomers are mostly retired and not planning on kicking the bucket anytime soon. Gen-Xers are about to … Read more
By Roy Eduardo Kokoyachuk The results of the 2024 U.S. presidential election sent shockwaves around the globe. While the performance of the U.S. economy and inflation rate of 2.7% around the time of the election were envy of the world, many Americans were still hurting from the rapid rise in prices immediately following the pandemic. … Read more
Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the On Scope podcast to discuss why it is completely unrealistic for marketers to expect consumers to be loyal to one brand. He also offered a solution for what to focus on instead. To read and view video, CLICK HERE. Courtesy of The Association of … Read more
By Arminda “Mindy” Figueroa / Latin2Latin My month-long sabbatical in Madrid was a transformative experience that reignited my passion for growth. As Latin2Latin Marketing marks its 18th anniversary, this journey reinforced my vision of empowering businesses and individuals in an increasingly connected world. A Sabbatical in Madrid: Rediscovering Balance and Global Perspectives My Spanish adventure … Read more
By Sylvia Vidal – Consumer Insights & Strategy Consultant | Latin America Market Expert | Multicultural Marketing Leader As the world becomes more connected, many Latin American consumers are naturally weaving multiple cultures into their daily lives. Immigrants, international students, and professionals blend local traditions with global influences—watching fútbol while streaming K-pop, switching between languages … Read more
By Steven Wales Effective advertising demands a balance between creativity and accountability. Yet managing agency spend during the year often feels like navigating uncharted waters. Marketers must rely on estimates created in their annual scopes of work (SOWs) that are not revised to reflect the reality of changes that occur month to month. However, by … Read more
Global advertising and marketing spending accelerated in 2024, rising 8.7% to $1.776 trillion, but spending is projected to decelerate in 2025, posting only a 5.3% gain, as inflation and recessionary fears reappear in many markets due to the expectation that the Trump Administration will levy higher tariffs on foreign goods, which may lead to major … Read more
By, Stephen Chavez – CEO, ChavezPR I’m a DEI hire. There. I said it. When I graduated from college, my family did not have connections in the world of journalism or public relations. My family or friends of the family did not have jobs in the media or public relations. Thanks to the LA Times’ … Read more
The Latin GRAMMY Cultural Foundation, in partnership with Berklee Global, hosted the debut of their new Emerging Artist Intensive, the first in a series of immersive learning experiences for aspiring music creators. The program was led by Berklee’s faculty professor Enrique González Müller and jazz pianist, composer and educator, Zahili González, alongside Latin music industry … Read more
As part of its ongoing commitment to serving, inspiring, informing, and celebrating the U.S. Hispanic community, Latino Media Network (LMN) announced key leadership changes to enhance its operational structure and better serve its audiences and partners. Effective immediately, LMN is regionalizing into three (3) strategic market groupings which will enhance our local focus and strengthen … Read more
Uforia, TelevisaUnivision’s digital audio platform, announced the launch of its new podcast, Uforia Music Pod. Hosted by the dynamic duo Monse Medina and Sebas Villalobos, this podcast offers listeners an immersive journey into the heart of Latin music, lifestyle, and culture. Each episode delves into the infectious rhythms of reggaeton, salsa, bachata, Mexican music, and … Read more
Join us on April 7-8, 2025, in New York City for the premier conference crafted by industry leaders with expertise in marketing to the new American mainstream. Given that we sold out last year, we highly recommend securing your spot ASAP! Why Attend? Exclusive Insights: Gain access to business-building data and award-winning case studies from … Read more
Primark, the iconic Dublin-based retailer, has officially opened its first store in Texas, and the excitement is palpable. With the help of BeautifulBeast, a creative agency known for its bold and impactful campaigns, Primark launched its first store in the Lone Star State with a campaign titled Primark & McAllen: The Perfect Fit. The campaign … Read more
Telemundo surrounds Super Bowl LIX with a comprehensive slate of programming across the network’s news and entertainment shows and platforms, including daytime shows, streaming channels, and social media handles, leading up to the Spanish-language broadcast of a historic Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles LIVE Sunday, Feb. 9 at 6:30 … Read more
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. With the rise in content creator marketing, the tool is ideal and highly recommended for any brand aiming to expand their reach and visibility within … Read more
By Anne Bahr Thompson For decades, we’ve all worshipped data as the ultimate decision-making tool. Standardized testing, ranking/league tables, business school and so much more has taught that numbers provide certainty — that patterns, probabilities and models will lead us forward in the best way possible. And while analysis is critical, more and more I … Read more
By Michael Bürgi No one doubts that 2025 is going to be a fasten-your-seatbelt kind of year. A new (but also not-so-new) president known to shake up norms, an expected deregulatory environment, but one that generally discourages pro-social initiatives and generative AI adapting and getting more powerful with each new iteration — the latest buzzword … Read more
by Omar R. Quiñones / MEL How the Puerto Rican artist’s latest album, Debí Tirar Más Fotos, is a master class in cultural storytelling. As a proud Puerto Rican, I couldn’t help but feel a surge of emotion listening to Bad Bunny’s latest album, Debí Tirar Más Fotos. It’s a deeply personal — sometimes painful … Read more
Nueva Network, a audio media company dedicated to creating exceptional content for diverse audiences, proudly announces that Rene Alegria, an award-winning media executive and cultural innovator, has joined the company as Chief Innovation Officer. Alegria brings a legacy of leadership and innovation in Latino media. Most recently serving as President and CEO of MundoNow, Alegria … Read more
