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Albert Rodriguez – President & COO of Spanish Broadcasting System is inducted into the American Advertising Federation (AAF)

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced that Albert Rodriguez, President & Chief Operating Officer has been inducted to the American Advertising Federation (AAF). The fundamental purpose of the AAF is to protect and promote the well-being of the advertising industry and unite professionals of all disciplines and career levels to deliver creative … Read more

Marketing Relationship Survey: Agency-Client Relationship in 2022

For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps – in communication, work style, work needs, and … Read more

Connection, Creativity and Drama: Teen Life on Social Media in 2022 [REPORT]

Majorities of teens credit social media with strengthening their friendships and providing support while also noting the emotionally charged side of these platforms Society has long fretted about technology’s impact on youth. But unlike radio and television, the hyperconnected nature of social media has led to new anxieties, including worries that these platforms may be … Read more

The economic state of Latinos in the US: Determined to thrive

The economic state of Latinos in the US: Determined to thrive US Latinos are a driving force of the US economy and account for the fastest-growing portion of US GDP. US Latinos account for the fastest-growing portion of US GDP. So much so, that if we considered US Latinos as their own country, it would … Read more

A change in conversation about advertising

As the global media market evolves, businesses’ views on advertising are shifting from being perceived as a cost, to a strategic benefit. Even though high inflation and increased competition are challenging the advertising industry, we uncover why brand building and maintaining media investments is crucial in times of economic downturn. The global media market should … Read more

Multicultural Americans Believe the American Dream is Still Reachable [REPORT]

Findings from a new study reveal that multicultural Americans have strong faith in the “American Dream.” In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers. This is according to the just-released annual report titled “America … Read more

A marketer’s trifecta: Women, the World Cup and holiday shopping

For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with … Read more

The Marketer’s Toolkit 2023 – Global Trends [REPORT]

Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023, as revealed by WARC’s Marketer’s Toolkit 2023: Global Trends Report. This first module of a must-read series of four, will help marketers speedily identify and address major industry shifts … Read more

DIVERSITY AT ALL-TIME HIGH AMONG ANA MEMBERS [REPORT]

Ethnic and female representation among employees at ANA member companies is the highest it’s been since the ANA began tracking DEI levels in 2018, according to a new report. The study, “A Diversity Report for the Advertising/Marketing Industry,” was conducted by the ANA and it’s Alliance for Inclusive and Multicultural Marketing (AIMM). It also revealed … Read more

How can brands navigate today’s challenging times?

The pandemic is subsiding, but as people worldwide face renewed challenges how should brands respond to their evolving needs and behaviors? Discover six key implications for brands. In October we revealed how people worldwide are thinking and feeling in a webinar with new insights from our Global Issues Barometer. The immediate spur to this work … Read more

Fall 2022 Fortune/Deloitte CEO Survey [REPORT]

Once again CEOs offer a contrarian view by remaining moderately optimistic about their company outlook In the Fall 2022 Fortune/Deloitte CEO survey, CEOs share more modest growth expectations while fine tuning strategic levers such as talent, workplace, and technology models to adapt to new conditions. Heading into 2022, CEOs provided a variety of perspectives as … Read more

Havas Media Group North America launches Multicultural Media Practice

Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S. “With multicultural consumers making up more … Read more

Asians Not Impressed with Brand Marketing/Advertising Outreach

Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45%) and Latinx (44%) counterparts to feel this way. … Read more

ANA ANNOUNCES 2022 MULTICULTURAL EXCELLENCE AWARD WINNERS

The Human Rights Foundation and its agency TAXI (a VMLY&R company) won the Best in Show award in the 2022 ANA Multicultural Excellence Awards competition for the campaign “Uncomfortable Truth.” The campaign informed consumers that their fashion purchases could be unknowingly funding forced labor practices in China and provided shoppers with tools that would help … Read more

AM/FM Radio Still Dominates when Reaching U.S. Hispanics, Offers Unmatched Value to Advertisers [REPORT]

A new analysis from Nielsen looks at the rapidly evolving and expanding audio media landscape, inclusive of terrestrial (AM/FM) radio, streaming audio platforms and podcasting. While the increased enthusiasm and listenership of the newer digital audio formats have consumed much of the marketing and advertising industry’s attention, the findings show AM/FM radio still dominates the … Read more

Why bad strategy is a ‘social contagion’

By Yuval Atsmon Author and academic Richard Rumelt explains how to develop strategies that aim to solve problems rather than simply state ambitions. Business leaders often misunderstand the actual meaning of strategy, Richard Rumelt argues in his new book, The Crux: How Leaders Become Strategists (Public Affairs, May 2022). In this episode of the Inside … Read more

Radios or Mobile Devices? – U.S. Audio Consumption By Age

Two weeks ago we talked about the significant milestone that was revealed through our Share of Ear® data: More audio is now consumed in the U.S. through mobile devices than through traditional radio receivers. Today we break down that data a bit and look at how different age groups consume audio through a mobile device … Read more

Macro-economic outlook for brands in the era of uncertainty

by Nick Waters, Chief Executive Officer Last week, we invited Ian Whittaker, the founder of Liberty Sky Advisors and a specialist city analyst in the media and marketing technology sectors, to share his take on the macro-economic outlook – for the global economy, for consumer behaviour, and for advertisers – in a webinar chaired by … Read more

Inclusive marketing is just better marketing

Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador. His book, Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand is out now. As a WFA Diversity Ambassador, I’ve had the pleasure of hearing … Read more

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