Article placement: Featured

AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM

AM/FM radio works for personal care brands. In a first of its kind study, in partnership with NCSolutions, the Cumulus Media | Westwood One Audio Active Group® unveiled results from a men’s personal care brand sales effect study. The findings revealed AM/FM radio delivered strong ROI for the brand: Sales driver: AM/FM radio drove major … Read more

Brand Building versus Sales Activation: A False Dichotomy?

By Les Binet- Group Head of Effectiveness / adam&eveDDB Peter Field & I recommend that marketers use a mix of “brand building” & “activation” communications. Our researsuggests the optimum split is usually somewhere around 60% brand, 40% activation, but varies by category and context. But why split brand and activation at all? Why not do … Read more

2023 Media and Entertainment Industry outlook [REPORT]

Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But the real story for 2023 is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem. Successful companies will likely develop strong visions that span these … Read more

The missing conversation

Agencies are a vital part of any effective marketing organization but all too often the right questions aren’t always asked in these partnerships. We asked members of the jury for the WFA’s Global Marketer of the Year what questions really need to be asked to ensure that both parties work together smoothly and to mutual … Read more

2023 Edelman Trust Barometer [REPORT]

The 2023 Edelman Trust Barometer reveals that business is now viewed as the only global institution to be both competent and ethical. Business now holds a staggering 53-point lead over government in competence and is 30 points ahead on ethics. Its treatment of workers during the pandemic and return to work, along with the swift … Read more

The AXIS Agency launches Brand + Diversity Consulting

The Axis Agency announced it has launched Brand + Diversity Consulting (BDC), a strategic consulting practice dedicated to helping brands solve the biggest equity gaps that continue to affect multicultural populations. BDC will specialize in the healthcare, finance, and education sectors, where the need is greatest. BDC’s team of marketing strategists and cultural navigators, together … Read more

2023 Media Sales [REPORT]

The Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies deployed by media salespeople to assess their effectiveness across five key topics: Sales Department (Structure, People, Compensation) Learning and Development Setting Appointments and Sales Process Sales Enablement Industry Outlook and Culture To download report, CLICK … Read more

CIRCULO CREATIVO USA announces 2023-2024 Leadership

Círculo Creativo USA announced that Virgilio Flores has been chosen as its new president for the 2023-2024 period. A Creative Director at ALMA, Virgilio has worked on various multinational accounts for the past seven years and has also won important awards at international festivals. Círculo Creativo USA’s new president emigrated to the United States from … Read more

How long does it take for CPG ad spend to pay back?

At a time when there’s pressure to cut marketing budgets for short term gain, Jon Webb, Managing Partner at Gain Theory explains why this can sacrifice revenue and profit both immediately and in the future. The question of how long it takes for advertising to pay back is a pertinent one for marketers currently. With … Read more

The future of audience measurement: an echo from the past

By Antonio Wanderley – CEO Latin America, Spain, Asia Pacific and Africa, Media Division Our industry finds itself on the cusp of an inflection point as the VOD businesses that disrupted the linear TV model diversify their operations, which is interestingly a familiar pattern we can trace back in time. In the not-so-distant past, Pay-TV … Read more

How should marketers use media channels for brand building?

By Gonca Bubani – Global Media Domain Director, Insights Division The rise of social media platforms means a growing cornucopia of media channels available to consumers and marketers. While more traditional media channels such as print, television, and point-of-sale continue to serve brands well, in today’s landscape it’s vital for brands to stay up to … Read more

KISSED: four fundamentals for effective brand advertising

By Nigel Hollis The whole point of marketing is to influence purchase decisions, so marketers need to understand how people make choices and work with people’s inclinations not against them. Based on academic research and my experience of working on thousands of brand campaigns, I have identified four fundamentals of effective brand advertising. Our decisions … Read more

Thrive and survive through the power of marketing and advertising

Marketing in a Recession shares important information, research, and tools to help marketers prepare for, and successfully navigate, the anticipated 2023 economic downturn. The content has been curated to provide best practices from past recessions, the latest thinking on what to anticipate going forward, and case studies about the steps leading brands took to navigate … Read more

Agencies and New Business- Searching for a Pot of Gold

By Steve Boehler – Founder of Mercer Island Group The year starts full of optimism and hopes that the new business world of vagaries, misdirects, and illusions will suddenly transform into a new world with a rich bounty for the taking. The reality is that, in some ways, it’s always been challenging to win new … Read more

PRSA LA names new Board Members

The Public Relations Society of America’s Los Angeles Chapter (PRSA-LA) announced its 2023 Board of Directors and executive leadership team with senior PR executive Stephen Chavez at the helm this year. The new board is one of the most diverse in the chapter’s history. “This year’s board reflects the diversity of Los Angeles’ thriving PR … Read more

2 out of 3 Marketers Lack Confidence in Media Marketing & Advertising Strategy [REPORT]

The media marketing and advertising landscape has become much more fragmented, unpredictable and vast with the rise of digital channels. The amount of consumer choices, heightened expectations for personalization, and the need to optimize based on real-time data insights make managing campaigns and achieving desired outcomes challenging today. New research from the CMO Council, “Optimizing … Read more

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