“Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expertise when it comes to reaching growing Latino audiences. This new partnership will provide LATV Networks with avenues to expand the distribution of their younger-skewing bilingual content at scale by … Read more
For consumers, 2022 may well be another year of instability. Pandemic recovery has given way to soaring inflation, leaving retailers and customers rushing to cut costs. Even during these turbulent times, however, many of the world’s best-known companies have continued to see success. Analysis from our global BrandZ report reveal that, despite ongoing economic pain, … Read more
By Mark Duval – The Duval Partnership Agencies are facing a perfect storm of conditions, including rising costs, declining new business opportunities, and clients asking them to (once again) do more with less—despite stretched budgets and resources. Ironically, while many agencies feel pressured to reduce prices, they should raise them. The Drum has published accounts … Read more
The producers of the 20th Annual Hispanic Television Summit have announced the five recipients selected for this year’s prestigious Hispanic Television Awards to be presented on Wednesday, September 14 at ETC Venues, 360 Madison Avenue in New York City. The awards ceremony, which is scheduled for midday in the Summit’s agenda, will be hosted by … Read more
Captura Group was recently recognized by Kellogg Company as the 2021 recipient of the Sojourner Truth Award, acknowledging the agency as their certified diverse partner with the highest spend with other diverse companies in 2021. “Out of all the accolades we could aspire to as a Multicultural Agency, Kellogg’s Sojourner Truth recognition is one that … Read more
In the working world, a full-time job with one employer has been considered the norm for decades, but this model fails to describe how a significant share of the US workforce makes a living. In the latest iteration of McKinsey’s American Opportunity Survey (AOS), a remarkable 36 percent of employed respondents—equivalent to 58 million Americans … Read more
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by a positive first half for holding companies and a boost from cyclical events in the second, most notably the US midterm elections and the men’s FIFA World Cup in Qatar this November. Market … Read more
Experts cannot all agree on the future of our economy. While GDP is contracting, we also know that unemployment remains low, corporate cash balances are healthy and revenue and profit margins are expanding. But, as the possibility of a new recession looms, there is a lesson we learned from the 2008-09 Great Recession, and that … Read more
BODEN announced that former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community. Garibaldi joins BODEN after an exceptional 14-year career at Ketchum where she … Read more
The festive season is going to be uniquely challenging for advertisers this year with the added ingredient of the men’s football World Cup and some tough economic headwinds. Christmas is always a febrile and competitive time, with many businesses relying on the Golden Quarter to deliver their biggest sales numbers. Over £8 billion1 is expected … Read more
Modern culture in many countries is more versed in diversity, equity and inclusion than it once was, but the need for continued progress is ever present, especially for LGBTQ+ people around the world. The global media industry can help on this front, and many people within the LGBTQ+ community are hoping it will lean in … Read more
Spanish Broadcasting System, Inc, (SBS) announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions. The addition of DigIdea Digital Marketing Solutions to the SBS Family will make SBS a one-stop shop for a business’ full marketing needs. DigIdea’s full-service … Read more
Edison Research finds that 59% of U.S. Latinos age 18+ have ever listened to a podcast, a high mark for the measure. Just over half (51%) of U.S. Latinos have ever listened to a podcast in English, and 33% have ever listened to a podcast in Spanish. Forty-seven percent of Latino podcast listeners are women, … Read more
“Growth from a business perspective, regardless of what business you’re in, must include increases in multiculturalism within your broader business mix. It’s simply good for business.” – Ralph Pardo, CEO, Omnicom Media Group As more than 63 million Hispanics drive population growth in this country and grow in economic, political and cultural influence, we have … Read more
There is an art to losing, or not gaining as quickly as previously expected. A story can always be shaped, even in the face of reality, that allows a company to lose gracefully in the hope that any dip in fortunes can be stemmed with a shift in fortunes. We are seeing this in the … Read more
Slogans are catchy summaries of what your brand is all about. In these fast-moving times when gaining consumer attention is becoming an art form, why are these powerful tools that act as an aide-memoire for your brand and help to get your brand noticed, in decline? Why has slogan use in advertising declined? Historically, slogans … Read more
Global product placement spending surged 12.3% to $22.93 billion in 2021, following the worst decline ever in pandemic-struck 2020, fueled by double-digit growth in all six media platforms, led by various digital media, television and video segments, and several recorded music channels, according to new research released by PQ Media. Product placement spending worldwide is … Read more
Keeping pace with culture can be challenging for brands. Consumer dynamics are evolving and becoming increasingly fluid, particularly around identity. Several factors influence how consumers see themselves and shape their attitudes, behaviors, preferences, and biases, including their heritage and culture. Through this lens, consumers make purchase decisions and establish brand affinities, requiring companies to develop … Read more
Retailers in the United States have continued to increase their ad spend in 2022, with Pathmatics data revealing that the industry has spent $2.7 billion in the first half of the year (up 6.5% year-over-year). To download report, CLICK HERE.
Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer. “At Hyundai, our vision is progress for humanity, and that includes relating to multicultural communities in culture and in language,” said Angela Zepeda, CMO, … Read more
