The U.S. Hispanic Chamber of Commerce (USHCC) and Chemistry Cultura unveiled a jointly-commissioned research study called THE LATINO MOSAIC. The statistically significant survey polled 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference. Concurrently, the study also included a “control test” of equivalent size from the general market … Read more
By Tallese Johnson and Ana I. Sánchez-Rivera How does the Filipino population differ from the total Asian population in the United States? Which Asian group is the oldest or the largest? Is the Native Hawaiian population larger than all other Pacific Islander groups? New American Community Survey (ACS) population tables released contain the answers and … Read more
Courtesy of Radio Ink The 2023 Hispanic Radio Conference opened with data showing just why Hispanic radio is not to be ignored. The afternoon keynote featured the US Census Bureau’s Roberto Ramirez, Assistant Division Chief of Special Population Statistics at the Bureau’s Population Division, and Merarys Ríos-Vargas, Chief of the Population Division’s Ethnicity and Ancestry … Read more
Courtesy of Radio Ink If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice … Read more
Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer … Read more
In the post-COVID era, consumers’ desire to return to their favorite leisure pastimes will continue to drive growth in the Leisure and Entertainment category, even with the effects of inflation. Out-of-home activities for 2023 is forecasted to grow +41% from 2017 and +12% from 2022, with the greatest increases coming from live performances, sporting events … Read more
BIA Advisory Services has published its inaugural Hispanic Radio Station Directory, a guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback … Read more
When one of our Hispanic Market agencies wins a new piece of business, at HispanicAd.com we celebrate. When one of our agencies’ creatives gets recognized at Cannes, we know what it means. Today we join and salute media leader Gloria Constanza of d expósito & Partners who is being honored with The Medallas de Cortéz … Read more
By Xavier Mantilla Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? It’s simple – GROWTH!! For multicultural marketing this will be a boom as … Read more
Nielsen released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in … Read more
The fact that consumer-packaged goods (CPG) marketers sell products to retailers, rather than consumers, has long made understanding their target audience difficult. But now, instead of wasting ad dollars, advertisers in the CPG space have the data — and tools — to reach the audience segment most likely to buy. In our latest guide, Reaching … Read more
Lionel Messi has agreed to join Inter Miami, this is a pinnacle moment for USA Soccer and the MLS. He will bring fanfare, 114 million Facebook fans, unite and divide US Hispanic Soccer fans, Miami wins and the USA wins with this move. Big News. The last major attempt to bring a international soccer to … Read more
In the year ahead, telecommunications companies will be focused on delivering advanced connectivity and higher performance to customers while reinforcing value and competitiveness. Our 2023 outlook examines five trends shaping telecom industry growth and business strategy, from 5G monetization to edge computing to an increasing focus on sustainability. Preparing for a strong, resilient future Telecom … Read more
By Evgeny Popov Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each … Read more
By Eric Almquist, Kelly Edwards, Philip Dowling, and Ashley King The year was 2004, and Unilever’s Dove brand made an unlikely move. It erected a series of billboards replacing professional models with regular women. The goal of the pioneering campaign: to make women feel comfortable in their own skin and to create a world where … Read more
By Gaby Alcantara Diaz – Semilla According to Ipsos’ findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of … Read more
The advertising agency business has often been under-estimated, including by many of its practitioners. My experience in the industry has shown that its human elements – especially the need to develop and socialize ideas which help marketers solve problems that are either subjective at their core or which require specialist skills – allow it to … Read more
By Bill Duggan Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Our newest report — The Continued Rise of the In-House Agency: 2023 Edition — is out. Here are six key conclusions from the report. To read more, CLICK HERE. Courtesy of Association of National Advertisers … Read more
When we last looked at inflation’s impact on consumer spending in July 2022, the growth rate of consumer discretionary purchases was slowing. Forced to spend more on non-discretionary purchases such as food, gas and utilities, consumers were trading down and buying less. In this report, which measures inflation’s impact on consumer spending through February 2023, … Read more
Advertising investment is forecast to grow by 3.3% globally in 2023, according to the latest dentsu Global Ad Spend Forecasts report. Overall, an anticipated US$727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report. The adjusted dentsu Global Ad Spend Forecasts for 2023 points … Read more
