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SPANISH BROADCASTING SYSTEM First-Ever Report Shows Added Value Of Investing In Hispanic-Owned and Targeted Radio [REPORT]

Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced the release of a comprehensive report and marketer’s guide to investing in premium, Hispanic-owned and targeted audio content. Brands that consistently advertised on Hispanic-owned and Hispanic-targeted radio stations on between 2017-2021 showed an average return on advertising spend (ROAS) that was 12% higher than brands that … Read more

Hispanic representation on both sides of the camera, drives bingeability and cultural watchability for Latinos and new audiences [REPORT]

Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural watchability i.e. Hispanic share of the audience* of content for Latinos and all audiences, according to Nielsen’s latest Diverse Intelligence Series (DIS) report: Latino Led Content and Viewers: The Building Blocks for Streaming … Read more

AIMM’s Power Up! Growth Through Inclusive Marketing [REPORT]

This CMO Guide for Modern Marketing Leaders makes an indisputable argument about where growth is coming from… Multicultural and Inclusive audiences! Which makes these diverse audiences the #1 priority for marketers, for whom growth reigns supreme. Power Up! relies on the latest industry studies, proprietary data and a host of other insights and metrics. In … Read more

What fans want from the FIFA World Cup 2022 [REPORT]

Anticipation couldn’t be higher for the FIFA World Cup 2022—nor could the stakes for brands, broadcasters and platforms looking to show up big. Our 2022 global world football report digs into who’s watching, how they’re watching, and what they care about so you can capitalize on the tournament’s massive content and sponsorship opportunities. Insights include: … Read more

2022 Global State of the Media [REPORT]

For Cision’s 13th annual State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets and 17 markets across the globe. Their responses gave us key insights that PR professionals won’t get anywhere else. Journalists told us about the challenges that keep them up at night, their highest priorities and what … Read more

Hollywood Diversity Report 2022 [REPORT]

The previous installment in the Hollywood Diversity Report series, which focused on films released during the 2020 calendar year, chronicled unparalleled industry disruptions wrought by the worldwide spread of the COVID-19 virus. As the worsening pandemic led to a shuttering of theaters around the globe, the lion’s share of the films examined in the report … Read more

Sizzling into 2023 with Sazón: Talento Unlimited Launches TU COCINA Division 

Talento Unlimited, a Miami-based, Latina-founded boutique content marketing agency specializing in storytelling, talent management and event sponsorship, is proud to announce the launch of its new division representing their rapidly growing roster of Latino food experts: TU COCINA. You’ve seen the videos, the reels, the Pinterest boards- la comida nos hace más unidos (food brings … Read more

“INCLUSION” voted ANA 2022 Marketing Word of the Year

According to the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), inclusion is “the act of being seen, heard, understood, and respected for who we are as individuals and within a group, structure, or system.” AIMM defined diversity as “understanding and recognizing each other’s unique qualities, perspectives, and similarities that shape who we are as … Read more

Meet the newest member of the consumer C-suite: The chief transformation officer

Consumer preferences continue to change, straining already tight margins and stranding companies that have not shifted effectively to digital and omnichannel. Supply chain problems and geopolitical turbulence are spurring regionalization, testing even the nimblest company’s ability to respond quickly. Meanwhile, persistent inflation and rising interest rates are increasing the cost of capital, forcing companies to … Read more

2022 Global End of the Year Forecast [REPORT]

In a world beset by economic uncertainty, advertising has been thrust into the spotlight as a sort of bellwether for Big Tech and retail commerce. Held up to that light, the narrative surrounding the health of the global advertising economy is not altogether negative. We now believe that global advertising growth for 2022 will be … Read more

3 Challenges Hispanic Women Face in Healthcare

By Diana Brooks – Chief Vision Officer / THE 3 EYE Every day, I see brands try and many times, fail to reach hispanic women with their advertising. And it never surprises me. Although there’s some understanding of the role women play in making healthcare decisions, there’s a huge disconnect between how healthcare marketers portray … Read more

TRADITIONAL MEDIA RESILIENT through economic uncertainty

Advertising spending slowed down in the second half of 2022 because of economic uncertainty and issues affecting digital advertising formats, but traditional editorial media managed to grow by +2.5%. The gap in growth rates with digital advertising growth (+8.9%) was the narrowest ever measured by MAGNA, suggesting that the long-term transition to a digital-centric marketing … Read more

FIFA WORLD CUP QATAR 2022 wraps Record-Breaking Group Stage

Across 13 days and 48 Group Stage matches, Spanish-language coverage of the FIFA World Cup Qatar 2022™ has averaged a Total Audience Delivery (TAD) of 2.07 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms, up 5% vs. the 2018 tournament (1.97 million). Telemundo is the exclusive Spanish-language media rights holder to the FIFA … Read more

d expósito & Partners taps Andy Checo to Lead PR and Social Media

d expósito & Partners (DEX) announced the addition of Hispanic PR industry veteran, Andy Checo, as managing director of the agency’s PR and Social Media practices. Checo brings to the agency over 20 years of specialized experience in connecting brands to diverse audiences, with specific expertise in the must-win US Hispanic market; a business imperative … Read more

Fans Are Watching World Cup 2022 in Record Numbers [REPORT]

Nearly 20 million people tuned in to watch the Black Friday matchup between the U.S. and England across Fox, Telemundo, and Peacock. Despite the controversy, fans are showing up in record numbers for the World Cup. Download our 2022 World Cup Report to see insights into fan interest, viewing platforms, and social media engagement. To … Read more

AM/FM Listening: Over the Air vs. Streaming

It’s time to check in on a data point we presented three years ago as part of our now-annual Top 10 Findings countdown. Finding #9 from our 2019 list was “AM/FM Listening is almost exclusively over-the-air…still.” At the end of 2019, 92% of AM/FM listening by those in the U.S. age 13+ was done over … Read more

Roberto Orci joins The Ant Society

Veteran ad agency executive, Roberto Orci, has joined multicultural agency The Ant Society as Managing Partner. He is joining the award winning creative head Hans Castro-Gallo. “Clients are looking for more impactful creativity across channels, a streamlined development process and lower production costs. That is what we offer,” according to Castro-Gallo. Roberto Orci added “our … Read more

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