The portion of Americans who listen to any kind of online audio, and those who listen to podcasts, have reached record highs, according to The Infinite Dial® 2023 from Edison Research. The Infinite Dial findings illuminate the changes over the past quarter of a century as America has gone from dial-up to digital dominance: In … Read more
By Scotty Tidwell The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers. Too many brands view creator and influencer collaboration strategies as a “numbers game”: “How many … Read more
Black Americans are key drivers of American popular culture both as creators and consumers. Their artistic endeavors and media consumption help drive the $720 Billion media and entertainment economy. As part of The Black Consumer Project, our four-part consumer research series, we looked at specifics of how Black Americans engage with media and entertainment. The … Read more
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), announces its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event hosted at DotDash Meredith headquarters in New York City. The event brings together diverse owned and targeted media entities with buyers and advertisers, increasing visibility and access for media entities including Black, … Read more
From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. However, we believe they are likely well-positioned to create new levers for organizational growth amid such uncertainty. For our 2023 Global Marketing Trends report, we used executive surveys and conversations conducted in June … Read more
Driven by a proliferation of digital advertising providers and unprecedented volume of spend, today’s digital media spending landscape is changing rapidly. Marketers need to become more savvy and aware of where their money is going— and how exactly it’s spent. New laws and policies around privacy and tracking will soon make third-party cookies a thing … Read more
Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices Advances in … Read more
By Brian Wieser / Madison & Wall The largest agency holding companies have now reported their full year earnings results for 2022, and outcomes were, for the most part, very good. There has been a perception over many years among that agencies were poised to experience secular decline. Needless to say, I didn’t agree then … Read more
According to Kantar’s Connect database, 20% of brand touchpoints account for about 80% of the brand impact. So, selecting the right touchpoints and allocating budget accordingly is essential. Our annual Power of Connections research mines Kantar’s creative and media databases to understand the evolving media landscape. You can download the guide below, but for now, … Read more
By Polly Wyn Jones – Global Knowledge Manager, Creative & Media With marketing budgets under increasing pressure, it is more important than ever to ensure that precious investment will lead to profit. New evidence from Kantar and WARC shows the important role creative quality can play in driving ROI. We know that brands can ‘go … Read more
By Mario X. Carrasco Data and programmatic advertising: What’s next? Programmatic advertising has established itself as a leading method of buying and selling digital advertising space in recent years and continues to grow in popularity. In 2022, over 90% of all digital display ad dollars transacted programmatically. Automation and data-driven decision-making have revolutionized how advertising … Read more
OnePlus has selected Chemistry Cultura as its first-ever Hispanic communications agency of record. The company has long been popular with diverse audiences across the United States, and is taking a proactive step to more deeply engage with the burgeoning Latino market. “Since launching in 2013, and operating in the U.S. and Canada since 2018, we … Read more
By Isaac Mizrahi – CEO of ALMA Agency As we close another Super Bowl cycle, I’ve been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this year’s roster of brands that invested in the big game. According to one reporter who approached me, out … Read more
The growth and transformation of the sports industry is forcing organizations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans, and more supportive of athletes. To make sure this happens, it’s important for sports organizations to look ahead for possible events and actions that can change … Read more
Lopez Negrete Communications, Inc. announced today they were awarded a total of 19 trophies at the 61st Annual American Advertising Federation–Houston Chapter Awards, including a coveted “Best of Show” for the 18th time. The WorldFest 55th Houston, The Oldest Film Festival Poster Campaign won the award for Best of Show – Print. Since 1968, WorldFest-Houston … Read more
The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics. The ads were tested for ad effectiveness, cultural … Read more
Welcome to the golden age of audio measurement and attribution. Audio now offers every outcome measurement that TV and digital provides! That was the theme of a panel during the recent Association of National Advertisers Audio Summit presented by Dean Lamb, Head of Media at CDW, the IT services and equipment giant, and Westwood One. … Read more
By Emanuele Veratti The current macroeconomic scenario requires thoughtful decision making and accurate measures on the return of each initiative. The focus on financial-driven metrics has been particularly challenging for marketing functions as they try to overcome the misconception of being a cost center and prove their multiplier role for the business. Three groups of … Read more
As the pandemic has changed consumer spending habits and sparked an increase in local investment, brands are finding success through geotargeting to cater to regional markets. But a new study shows that despite this progress, many big-name companies still need to empower their smaller partners with knowledge about how to maximize online marketing performance. To … Read more
