The impact and influence of the Hispanic audience in the U.S. on media content and platforms is undeniable, particularly on streaming. Over the past year, streaming has become the predominant way all people watch television. In July, for example, streaming claimed its biggest share of TV time (34.8%) to date. Among Hispanic audiences, however, the … Read more
In marketing, we fall head over heels for a good disagreement. Often, such disputes escalate into a good old street fight which marketers from around the world watch from their social media windows. Only in this fight, each punch doesn’t weaken the diverging marketing theory, but marketing itself as a business doctrine. This article celebrates … Read more
By Jamie Moldafsky, chief marketing and communications officer The term “brand” is often bandied about and rarely defined. It can be tied to reputation, value propositions or culture—but Jeff Bezos coined one great definition: “Your brand is what people say about you when you’re not in the room.” Simply put, your brand is how people … Read more
By Mark Duval – The Duval Partnership There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many negative projections, and the cumulative effect was a little deflating. And it could … Read more
With inflation at record highs and consumer sentiment at record lows, consumer-packaged-goods companies need to sharpen their brands’ value propositions and invest in innovation. US consumers are noticing higher prices when they shop, and they’re not feeling too optimistic about their financial future—but they haven’t stopped spending. That’s good news for consumer-packaged-goods (CPG) manufacturers. Still, … Read more
The Hispanic Marketing Council (HMC) announced Isabella Sanchez, Vice President of Media Integration at Zubi will serve as its new chair effective today. Sanchez, who previously served as HMC Treasurer, takes the helm from GroupM Multicultural President Gonzalo Del Fa. Elected as the new treasurer is Gian Pablo Kates, VP of Network Sales at Telemundo. … Read more
By Isaac Mizrahi / Co-President ALMA Agency Following up on last month’s reflection on the things that have changed and the ones that have stayed the same in Hispanic marketing over the past two decades, I invited three leaders from the media side of our industry. First, Claudia Puig, President and General Manager of Univision … Read more
As the network designed for what’s next, dentsu shares what 30,000 consumers and 20 experts expect in the next decade. Before the global pandemic brought the world to a standstill, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged. Now, … Read more
Adsmovil releases the results of a new study: “Embrace the Collective”: The Hispanic Digital Purchase Journey. The study offers new insights into the online behavior of this diverse and dynamic community and unveils a wealth of previously uncovered consumer insights around the Hispanic market across acculturation levels and age cohorts, including Millennials, Generation X, and … Read more
Despite continued economic uncertainty, US shoppers are looking forward to spending for the holidays. Retailers that offer good value will come out on top. As the weather cools and the air turns crisp, US retailers are once again facing challenges for the holiday-shopping season. The past couple of years saw severe, systemic supply chain disruptions … Read more
Hispanics in the US epitomize the nation’s status as a “melting pot.” The number of Hispanic Americans grows each year, and their keystone role in our culture does as well. Within this group, a rich variety of trends emerge and observers must be careful not to paint Hispanics with too broad a brush. In order … Read more
Global communications consulting firm LLYC and national polling firm Expedition Strategies joined forces to research and provide insights into the over 62 million U.S. Hispanics, who represent one in five Americans. As this community continues to grow, U.S. businesses must learn more about their unique culture, behaviors, and purchasing preferences to successfully serve this population. … Read more
When local businesses stumble, a national brand’s revenue tumbles. A third of national marketers say 40% or more of their company’s revenue comes from local business partners, yet less than 30% of small businesses have fully recovered from the pandemic. Do the math, and you’ll see a lot of lost revenue. As a national marketer, … Read more
HispanicAd presents our 8th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry. The 2020 US Census is our main research tool in demonstrating once again the importance, vibrancy and influence our Hispanic Consumers have in todays marketplace.
WFA and Ebiquity have partnered on this Flash Survey to generate insights into the 2023 media budgeting cycles and the expected impact of recessionary market conditions. Assessing the intentions of 43 multinational companies – the sample included five of the world’s top 10 advertisers by spend, which collectively invest more than $44bn in advertising. Marketing … Read more
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators. Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. Latina influencers have the ability to influencer buying … Read more
SeeHer and Ipsos announced their findings from their first joint whitepaper, Strive for More, focused on female representation in advertising. The report reveals that positive female representation can be beneficial to brands and highlights creative techniques companies can utilize in their advertising development process to create greater success and stronger relationships with consumers. For the … Read more
The U.S. celebrates National Hispanic Heritage Month each year to recognize the influence, culture, and contributions of Hispanic Americans. One generation is blazing a trail and breaking convention – Gen Z. An area in which we see a tremendous impact by this demographic is employment. The U.S. labor force is shifting toward younger workers who … Read more
While most conversations on representation in media are centered around what audiences see on screen, of growing importance to viewers—and growing influence in attracting new audiences—is diversity and inclusion behind the cameras. Diverse talent in roles such as producers, directors and writers shape media content that is more nuanced, accurate and inclusive. But the lack … Read more
In the early fall of 2021, there was a brief window when some light seemed to shine at the end of a long pandemic tunnel. Cases were low. Omicron wasn’t on the radar yet. Restaurants were filling up again. Airports were bustling. It appeared as though Americans were snapping back to prepandemic life. But news … Read more
