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Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record

Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer. “At Hyundai, our vision is progress for humanity, and that includes relating to multicultural communities in culture and in language,” said Angela Zepeda, CMO, … Read more

U.S. MULTICULTURAL TRENDS – Multicultural Audiences’ Streaming and App Interests on Mobile and CTV [REPORT]

U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market. For example, Hispanic American households have seven connected TV streaming apps, compared to six in general market homes. … Read more

Victor Paredes named Executive Director of Cultural Strategy at Collage Group

Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth. David … Read more

Teens, Social Media and Technology 2022 [REPORT]

The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform … Read more

Guidelines for Diverse Media Suppliers

The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies. The recommendations are listed in Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers), which was created collaboratively by the ANA, the 4A’s, and the … Read more

2022 Connectivity and Mobile trends [REPORT]

Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds. Our study of consumer technology trends examines how US households are adjusting their use of mobile devices, wearables, and smart home technology as pandemic restrictions begin to ease. With fewer people working and … Read more

Republica Havas Health launches

Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across … Read more

Cannes Lions 2022: The Attention Economy has landed

Every year Cannes Lions surfaces the big themes that matter in advertising, and there is a lot to learn from the award winning campaigns. But the event isn’t just a celebration of creativity. While creativity was debated and celebrated in the Palais award shows, all the major media platforms and agencies were vying for attention … Read more

Timidity is limiting your ROI

By Imran Hirani, VP, Strategic Accounts, Nielsen From a budgeting perspective, global marketers planned to increase their spending across all channels as 2022 got underway, with significant emphasis on select digital channels like social media, video and display ads. As always, marketers will be tasked to prove the validity of the billions they will put … Read more

Marketing facing “worst-ever” talent crisis

Over-specialisation, poor training and talent management key reasons for lack of staff development Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, … Read more

PROCUREMENT still a thorny issue for Marketers & Agencies [REPORT]

There’s good news and bad news in the world of marketing procurement, according to a new report from the ANA. The good news is that relations between marketing procurement and marketing departments at major advertisers is showing signs of improvement since the ANA’s last landmark procurement report in 2010. The bad news is that the … Read more

Where People Move as Young Adults

By Nathaniel Hendren, Sonya R. Porter and Ben Sprung-Keyser Nearly six in 10 young adults live within 10 miles of where they grew up, and eight in 10 live within 100 miles, according to a new study by researchers at the U.S. Census Bureau and Harvard University. Even the prospect of higher earnings in more … Read more

Guidelines for Measuring Influencer Marketing [REPORT]

The ANA introduced the industry’s first set of guidelines for measuring influencer marketing to help advertisers overcome a challenge that has thwarted them for several years. The ANA said the guidelines were needed because, while measurement guidelines have been available for paid advertisers for almost a decade, organic influencer marketing has not benefitted from a … Read more

Evolution of the Advertising Agency Business [INFOGRAPHIC]

4A’s R4A’s Research Exclusive Content logo research illustrates ad agency employment, growth in agency revenue, fastest growing ad hubs, share of advertising expenditure by medium, and more to keep you abreast of agency trends.

Clock Watchers No More

By Tim Williams “Companies Want Lawyers to Kill the Billable Hour,” reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled “Wary Marketers Sour on Billable Hours.” Could it be that the hourly is rate is finally, at long last, marked … Read more

C-Suite Leaders Taking Entirely New Approach to Costs

More than three-quarters of companies (76%) cut costs to survive during the pandemic; now 90% of C-suite executives say they must take a whole new approach to costs in order to transform their businesses to respond to ongoing disruption while also uncovering new growth and value, according to a new report from Accenture. The Zero-Based … Read more

It’s true: You really do need to spend money to make money

Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers. And given that focus, it’s not uncommon for brands to pull back … Read more

Immigrant Archive Project Podcasts launch

  The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting. Immigrant Archive Project · Trailer: Immigrant Archive Project

Traditional Advertising is Alive and Well

“Digital marketing is the future.” Whoever the first person was to make that statement wasn’t wrong. The first clickable ad went live in 1994. At that moment, the world of marketing as we knew it forever changed. From Yahoo and MySpace to Google and Facebook, the digital age exploded and hasn’t looked back. Perhaps one … Read more

What Can Hollywood Teach Marketers About The Importance of Diversity?

The Association of National Advertisers (ANA) has been telling advertisers that diversity and inclusion will lead to brand growth. The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) has developed new research tools that have proven that inclusive content makes advertising three times more effective. Unfortunately, not everyone has gotten the message yet. But what … Read more

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