By Maria Lucia Parra – I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. As Hispanic representation in the United States grows, it becomes increasingly important to understand this community’s diverse experiences and values. According to Pew Research, … Read more
By Radio Ink Juan Navarro has been named Chief Revenue Officer of Entravision Communications, stepping up from his previous role as Executive Vice President of Local Sales. Meyer has held the role since returning to the Spanish-language-focused broadcaster in 2019. The company is still reeling from the impact of losing Meta’s Authorized Sales Partner program, … Read more
It’s an odd marketplace for agency services right now. The marketing services industry that was hit so very hard by the pandemic came roaring back to life with record hiring and wild staffing shortages. Clients are still often working remotely and disruptions to routines (children and teachers getting COVID, work from home, etc.) continue. And … Read more
Circulo Creativo: Join us in celebrating 25 years of creative excellence in the Hispanic market by submitting iconic ads that made a lasting impact. RULES: All ideas created between 1999 and 2024 by current or former Círculo Creativo USA member agencies are eligible. Submit ads (video, JPG, audio) by November 8, 2024, along with a … Read more
Our 2024 Deloitte holiday retail survey found that shoppers surveyed are more optimistic and plan to increase their spending by 8% compared to last year. But that’s not what caught our eye. There’s a notable shift toward experiences this season. Our ConsumerSignals data has shown over the last year and a half that consumers surveyed … Read more
The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023. That equates to between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same timeframe last year. “The economy remains fundamentally healthy and continues to maintain … Read more
Global experiential marketing, including both the consumer (B2C) and business-to-business (B2B) sectors, grew 9.7% in 2023 to $116.14 billion, and while this performance left the industry below the pre-pandemic spending level of $121.87 billion in 2019, experiential marketing will surpass pre-COVID spending this year. Global experiential marketing spending is expected to grow 10.5% in 2024 … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. To read ALEJANDRA HARO GARCIA’s contribution, CLICK HERE.
MAGNA announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of promoting medications. The MAGNA Media Trials study – “Beyond the Prescription” – reveals how pharma ads influence patient behavior, improve health management, and offer untapped opportunities for brands. The proprietary … Read more
In these final weeks leading up to Election Day, research from Katz Radio Group offers another powerful reason for candidates to be using radio to reach all-important Hispanic voters. A Katz survey conducted in June among 1,300 adults 18+ found nearly in eight in 10 (79%) score radio as either very trustworthy or trustworthy — … Read more
By Jacqueline Lisk Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, shares her frustrations with ad agencies and possible remedies to improve the situation. To read more, CLICK HERE. Courtesy of The Association of National Advertisers
Zillow research shows Hispanic homeowners making strides in narrowing the home value gap with white homeowners over the past two years, regaining ground lost during the pandemic. The gap is now the narrowest ever observed. Hispanic-owned homes are currently worth 11.9% less than homes owned by non-Hispanic white households, down from 12.1% last year and … Read more
FOX Deportes and Telemundo announced an agreement to air the upcoming Super Bowl LIX live on Feb. 9, 2025 from The Caesars Superdome in New Orleans in Spanish on both networks. The relationship will provide the broadest Spanish-language distribution in the United States for any Super Bowl in history. The Spanish-language networks will produce separate … Read more
By Luis Miguel Messianu – President-Chief Creative Officer – MEL (Messianu/Edelman/Lerma) You can say that in today’s environment brands are running naked in the marketing forest! Every day ushers in a new ‘culture war’ as societal progress meets resistance. Brands are being cancelled and called out by minority yet vocal communities, divided in their values … Read more
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the esteemed recipients of the second annual AIMM Trailblazer Awards, recognizing industry leaders who remain steadfast in their commitment to advancing inclusive marketing, even amidst a challenging environment. The 2024 honorees have been chosen for their exceptional contributions and ongoing dedication to creating a more inclusive … Read more
By Beatriz Acevedo – CEO/Cofounder SUMA. Data doesn’t lie. U.S. Latinos now generate an astounding $3.6 trillion GDP, making us the 5th largest economy in the world, bigger than India, the U.K., and France. And we’re not slowing down. Our GDP is growing faster than any other country except China, positioning us to surpass Germany … Read more
Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’. Baby Boomers, defined for this report as adults born between 1946 and 1964, i.e. those aged between 60 and 78 today, … Read more
About 7.1% of the nation’s 5,681,118 employer firms (businesses with at least one paid employee) in the United States were Hispanic-owned in 2021 and the construction sector had the largest number of Hispanic-owned businesses, according to the U.S. Census Bureau. The 2022 Annual Business Survey shows there were a total of 406,086 Hispanic-owned employer firms … Read more
CLICK on Image to view. Haz CLIC en la imagen para ver Para quienes me preguntaron, esta idea salió en una tarde como un chiste, como un meme con video de stock, y varios amigos colaboraron dando feedback después. Fue trabajo de un par de horas, con producción mínima, pero creo que el mensaje tiene … Read more
Code.org announced a new partnership with Amazon and Grammy award-winning recording artist and global humanitarian Shakira, through her foundation, Fundación Pies Descalzos, to expand access to computer science education for Spanish-speaking students around the globe. This partnership leverages Shakira’s star power to raise awareness around the importance of computer science education for Spanish and Latin … Read more
