EFECTIVA, a new media brand from d expósito & Partners, is launched in New York City To help clients benefit from newer, faster and more revolutionary models of media strategizing, d expósito & Partners is launching a new, digital-first, media brand — EFECTIVA. Alongside the already-existing Media Services provided by d expósito & Partners … Read more
By Javier E. Rodriguez Horta These trends speak volumes. CFOs are taking the CEO seat and CMOs need to pay attention. From Pilgrim’s Fabio Sandri, to Newell Brands‘s Chris Peterson, to Unilever‘s Fernando Fernandez, to now Procter & Gamble‘s Shailesh Jejurikar*, more CPG and retail companies are choosing CFOs to lead the business. Why? To … Read more
By James Roman – Chief Growth Officer & Founder | Full-Funnel Strategy, Bold Media, and Growth That Sticks Radio didn’t die. It just got embarrassed. Embarrassed that it wasn’t TikTok. Embarrassed that it didn’t come with dashboards, lookalike audiences, or shiny programmatic buzzwords. Embarrassed that it was… well, radio. So it started apologizing. Apologizing for … Read more
By Paul Suchman – Chief Marketing Officer, Sales Leader, Growth Agent, Brand and Demand Strategist Why the Seismic Shift Toward Performance Marketing is Costing Companies More than they Realize Not long ago, “brand” was the heartbeat of every CMO’s agenda. It lived in the center of how companies connected with customers and other stakeholders, codified … Read more
From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies. Their responses reveal what matters most to clients when selecting new agency partners, the most popular agency roster constructions, and whether roster sizes are expected to grow over time. To read more, CLICK HERE. Courtesy of … Read more
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22%) of all media budgets, and forecasts global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026. To better understand … Read more
By Gonzalo López Martí Creative Director www.LMMiami.com/ Fashion marketers are accomplished baiters (apologies for broaching the obvious). Calvin Klein was playing the bait card when social media was barely a figment in the imagination of science fiction writers. Needless to say, mainstream Madison Avenue creatives such as yours truly have tried … Read more
In this latest edition, Inés Miranda, Group Director, Marketing Effectiveness, Ebiquity Iberia, delves into a topic transforming the marketing analytics landscape: the role of Artificial Intelligence in Marketing Mix Modelling (MMM). While AI offers remarkable speed, precision, and scalability, Inés explains why human expertise remains irreplaceable. From data quality and interpretability to the critical need … Read more
By Emmanuel Chacatrjan – Product Delivery Director – LINK, Kantar The ability to swiftly and accurately gauge the potential of creative ideas can magnify your long-term advertising impact The merits of starting early on anything are globally understood. And if you are an advertiser, you are likely to agree that early feedback on your campaign … Read more
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives. Gabriela Diaz ”Coffee at Five” CLICK HERE to read.
Most unexpectedly, our dear friend and colleague has passed. Greg Knipp was the Chief Executive Officer of Dieste and Dieste Health. He will be missed. Descansa en Paz
Most agencies want more at-bats. More opportunities. And they are confident that they can win if they just get a chance to get into the room with the prospect. In our work managing agency reviews for clients of all sizes, we see a different reality. We often see good agencies fail once they get into … Read more
To ensure that their companies engage effectively with stakeholders, CEOs must set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most. When the business landscape is as unsettled as it is right now, all eyes turn to the CEO. Employees, boards of directors, investors, customers, suppliers, … Read more
Your company just landed a major client, launched an innovative product or reached a growth milestone. How do you share this news with the world? As a PR professional, you have many communication options, but the press release remains a powerhouse tool. Yet in our always-on, digital age, you may need to re-learn why press … Read more
By Vinny Rinaldi – Vice President, Media & Marketing Technology We’re So Obsessed With the Now That We’re Forgetting the Brand We’re living through a crisis in marketing—one of our own making. Somewhere along the way, our industry became addicted to the short term. Performance media dashboards became our north star. ROAS, CAC, MQLs, and … Read more
Too much generational analysis remains grounded in stereotypes and loaded with cultural baggage. Age groups are far from monolithic – as the growing evidence base about the different outlooks of Gen Z men and women illustrates. To view report, CLICK HERE.
By Andrea Gomez – Bilingual PR & Media Strategist | Award-Winning Journalist | Founder, Andrea Gomez Communications | Expert in Hispanic Market, Community Engagement & Strategic Storytelling When Reputation Backfires: What the Chicharito Case Reveals About Public Image, Power, and Responsibility There was a time when a public figure’s misstep stayed between press columns and … Read more
Primo TV announced the premiere of the hit animated series Chaotic, a fan-favorite packed with magic, suspense, and non-stop adventure. Chaotic invites viewers into a thrilling multi-dimensional universe filled with fantastic creatures, fast-paced storylines, and a cast of relatable young heroes. More than just a show, Chaotic is an immersive entertainment experience that bridges the … Read more
Mega 97.9FM (WSKQ-FM), the flagship Spanish-language station of Spanish Broadcasting System, Inc. (SBS) in New York, has been recognized in the latest Inside Radio report as one of the Top 10 radio stations with the highest cumulative audience (cume) across the United States, according to Nielsen data for Fall 2024 and Winter 2024-25. With a … Read more
