Understanding where and how Latinx consumers get their news is important for brands and organizations looking to connect meaningfully with this influential and diverse audience. Horowitz Research’s latest study, FOCUS Latinx: Social, Cultural & Political Shifts 2024, confirms something many of us, myself included, have experienced firsthand: Younger Latinx are turning to social media for … Read more
Telemundo announced the premiere of the hit Turkish drama Bahar: Esencia de Mujer for Monday, July 14 at 10pm/9c. Featuring a stellar cast led by Demet Evgar (Fuego del Destino) as Bahar, Bugra Gülsoy (Todo Por Mi Hija) as Evren, and Mehmet Yilmaz AK (Secretos de Sangre) as Timur, this compelling series delivers an inspiring … Read more
NBCUniversal Local’s Telemundo Station Group will join Telemundo in celebrating the “One Year to Go” milestone to the start of the FIFA World Cup 26™ on June 11 with the premiere of the original documentary Tras La Huella del Fútbol, which will be presented on the 31 Telemundo-owned stations and Telemundo free, ad-supported streaming TV … Read more
By Gonzalo López Martí – Creative Director www.LMMiami.com/ Let’s say you received an invitation to a wedding by email or by text message three days before the event. What would your reaction be? You’d most possibly conclude that the bride and groom are not particularly invested in throwing a memorable, let alone lavish bash. … Read more
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that LaMusica, its top-ranked audiovisual entertainment app, will begin livestreaming as LaMusica TV on The Roku Channel. This summer, millions of Roku’s Hispanic customers in the U.S. and Mexico will gain access to LaMusica TV via The … Read more
By Carter Lassy Marketers have spent years chasing the consumer across devices, platforms, and channels. Omnichannel strategies, identity graphs, and measurement frameworks all aim to capture what we call “the journey” — a sequence of media-consumption experiences that signals interest or intent and, ideally, ends in a transaction. To read more, CLICK HERE. Courtesy of … Read more
Across nine industry verticals and five countries, new research points to a mixed ad format strategy of skippable and non-skippable ads as the way to go for brands looking to drive key performance metrics like interest and preference. MAGNA, the media intelligence unit of IPG Mediabrands, collaborated with Snap on experimental design testing and user … Read more
What are the top 54 pitch mistakes agencies make? Robin and I were delighted to present 54 Mistake Agencies Make in New Business Development during the annual Build A Better Agency Summit presented by Agency Management Institute. Forbes calls it the #1 conference for agency executives. This is the ideal agency conference for small to … Read more
An analysis of one month of browsing data finds that around six-in-ten respondents visited a search page with an AI-generated summary. But visits to more in-depth content about AI were relatively rare. As artificial intelligence (AI) advances rapidly and becomes increasingly commonplace in online spaces, the American public has shown a clear wariness about its … Read more
More than 1 in 5 people (22%) age 5 and older in the United States spoke a language other than English at home during the five-year period from 2017 to 2021, according to new data released by the U.S. Census Bureau. The newly released table package — Detailed Languages Spoken at Home and Ability to … Read more
By Meghan Bannister Florida State University The United States population is made up of individuals from a variety of cultures, backgrounds, and experiences. With this, Hispanics are a growing part of this diverse population and make up “over 622 million people” in the United States (Korzenny et al., 2024, p.1). They are not only a … Read more
Bustos Media of Wisconsin, LLC announced the purchase of Radio Caliente 97.9 FM, formerly WJTI and now W250BN (97.9), from El Sol Broadcasting, pending FCC approval. “This purchase has a special meaning for our company since it is our 20th anniversary serving the Milwaukee, Wisconsin Hispanic Market. Radio Caliente has an established and rich history … Read more
Trust is at the heart of effective communication today, particularly when it comes to science and healthcare. In a time when mistrust of institutions is growing, communicators must prioritize building authentic connections rather than relying solely on facts and figures. It’s not just about relaying information. Brands must understand audience concerns and engage in storytelling … Read more
By Bella Bozied Florida State University Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S. While many may have thought the New Latino ‘wave’ so they referred to it would diminish, the group has instead bloomed. The phrase, “New Latino” (Korzenny et al., 2024, p. 439) refers to the continuing … Read more
Buchanan’s Blended Scotch Whisky is heating up the grill with the launch of its new creative campaign, Buchanan’s Asados Unidos, inviting 200%ers and Latinos from all over to join the brand in celebrating the summer rhythm and flavor that make their carne asadas, parrilladas and barbecues so distinct and delicious. Together with Latin GRAMMY® Award-winning … Read more
Luchadores Productions, a certified 100% diversity-led and owned full-service creative production studio, co-founded by veteran Director/Executive Producer Alfredo De Villa and Emmy Award-winning Executive Producer Robert Teitel, announces its official launch. With a mission to craft premium, human-centric content, Luchadores Productions partners with brands and agencies to deliver compelling narratives. What separates Luchadores from the … Read more
Dos Equis announced its latest campaign, Ni Perdón Ni Permiso – a bold celebration of unapologetic self-expression through music, art and style. Inspired by those who live fearlessly, Ni Perdón Ni Permiso is a play on a cultural expression – “Mejor pedir perdón que pedir permiso, Better ask for forgiveness than ask for permission,” – … Read more
Fueled by the highly anticipated finale of La Casa de los Famosos All-Stars, Telemundo ranked as the most-watched network in primetime last night among Adults 18-49 (559,000), outperforming all English language networks, according to Nielsen. These results come on the heels of the network’s 14 consecutive week winning streak as the #1 Spanish-language broadcast network … Read more
MediaCo announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences. Broadcast Television Performance EstrellaTV Network weekday 7p-11p prime during the first two months of 2Q grew +35% among Persons 18-49 vs. the same period a … Read more
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity. “We’re thrilled to have Tim at the … Read more
