Fix the Metrics, Fix the Incentives, Fix the Problems
Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media
Article placement: Featured
4A’s Guidance: 4A’s Relationship Management Best Practices Guidance
Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.
It’s Time For Our Industry To Declare #MeasurementIndependence
Here’s something we all know: advertising measurement is outdated. Just scroll through the media headlines and it’s impossible to avoid. An Olympics that saw both record consumer engagement and ratings declines. A high-profile dispute over box office numbers and streaming audiences. Or as the Media Rating Council’s Board considers Nielsen’s accreditation fate. By Kelly Abcarian – EVP – Measurement & Impact, Advertising & Partnerships – NBCUniversal
It’s Time To Rethink The Hispanic Heritage Month Celebration
And here we are once again near another Hispanic Heritage Month (HHM). Like in previous years, we can expect an uptick of campaigns targeting the Hispanic segment, coming from a wide range of brands, from those with a solid commitment to investing in the Hispanic segment to the ones that try to equate a once-a-year post on social media celebrating HHM to an entire Hispanic marketing strategy. By Isaac Mizrahi / Co-President & COO of ALMA
7 Key Shifts in Marketing Channel Spend in 2021
The Gartner CMO Spend Survey shows that marketing budgets dropped from 11% of revenue in 2020 to 6.4% in 2021, causing a cascading ripple in how chief marketing officers (CMOs) are prioritizing spend across the organization. Faced with a reduction in resources, CMOs have reprioritized marketing channel spend for 2021. Now, pure-play digital channels dominate, making up 72.2% of the total marketing budget.
In-House Agency Fact Book — 2021
The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.
US Hispanic Ad Industry Turn Around 2021? [RESULTS ARE IN]
It is a unique time in our US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry. Current social conditions, the new found interest by major corporations to entertain important DE&I conversations and the “lack” of US Hispanic focused Executive Voices are molding the current conversations in Business. Non-Hispanic focused Executives and Marketers are dominating the current discussions about DE&I in Corporate America. How will this impact the US Hispanic Advertising, Marketing, Media, Public Relations & Research Industry?
Revenue growth management: The time is now
Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.
Communicate creatively and effectively… or give your budget to charity
Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.
Six Shifts Changing the Future of Media
The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. If we look across current forms of media, consumers multitask with other media more than 55% of the time.
THE MULTICULTURAL CONSUMER – Attitudes, Behaviors, and Shopping in the Pandemic Era [REPORT]
A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights
Cultivating and Developing Diverse Talent
While most marketing leaders understand the importance of diversity and inclusion when it comes to hiring practices, the challenge is actually recruiting from the right places and fostering an inclusive culture that cultivates and develops diverse talent.
The Chance That Two People Chosen at Random Are of Different Race or Ethnicity Groups Has Increased Since 2010
The concept of “diversity” we use refers to the representation and relative size of different racial and ethnic groups within a population and is maximized when all groups are represented in an area and have equal shares of the population. These measures are used to compare 2010 Census and 2020 Census results.
Industry Spotlight Series: Luis Miguel Messianu & Isaac Mizrahi – ALMA
To begin our new series titled “Industry Spotlight Series”, we have chosen Luis Miguel Messianu – Founder-Creative Chairman-CEO & Isaac Mizrahi Co-President & COO of Miami based ALMA. We will continue to highlight our great industry executives in this series, asking them key questions about the business. Enjoy.
US consumer confidence approaching prepandemic level
The Conference Board Consumer Confidence Index® (CCI) improved further in June, following gains in each of the previous four months.
New Diversity Action Alliance Analysis Finds Only 21% of PR Professionals Are Racially or Ethnically Diverse [REPORT]
The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse. Furthermore, of the total employee sample, 22% of employees were promoted in 2019. Of that 22%, less than a fifth of those promoted were racially/ethnically diverse.
2022: The year of adaptive marketing planning and budgeting
As we approach 2022, just ask any CEO, what keeps you up at night? You’re guaranteed to get an earful, but in just one year the optimism is greater, the future is clearer, the deepest fears are beginning to fade, and a renewed focus on growth is increasing. Next, ask a CMO the same question. You’ll hear similar optimism, but mixed with concerns about managing and performing to high expectations of growth with slashed budgets.
Audio Today Report [REPORT]
According to Nielsen’s newest iteration of the Audio Today Report, radio listening is at its highest levels in 16 months. Radio remains America’s top weekly reach medium, and an essential part of the daily media diet for millions
The Full Return of Live Events Remains Down the Road
With business travel budgets hampered, virtual programs continue to take center stage
Mission Impossible? Fewer Than 8 Percent of Pitches Become Stories
Propel’s survey of some 1.2 million pitches sent during the past 12 months pegs the 8 percent mark to pitches from a trio of top PR agencies. So, these top performers are achieving success about 8 percent of the time. The success rate for pitches from all media relations pros is “likely much lower,” a Propel executive tells us.
