When local businesses stumble, a national brand’s revenue tumbles. A third of national marketers say 40% or more of their company’s revenue comes from local business partners, yet less than 30% of small businesses have fully recovered from the pandemic. Do the math, and you’ll see a lot of lost revenue. As a national marketer, … Read more
HispanicAd presents our 8th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry. The 2020 US Census is our main research tool in demonstrating once again the importance, vibrancy and influence our Hispanic Consumers have in todays marketplace.
WFA and Ebiquity have partnered on this Flash Survey to generate insights into the 2023 media budgeting cycles and the expected impact of recessionary market conditions. Assessing the intentions of 43 multinational companies – the sample included five of the world’s top 10 advertisers by spend, which collectively invest more than $44bn in advertising. Marketing … Read more
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators. Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. Latina influencers have the ability to influencer buying … Read more
SeeHer and Ipsos announced their findings from their first joint whitepaper, Strive for More, focused on female representation in advertising. The report reveals that positive female representation can be beneficial to brands and highlights creative techniques companies can utilize in their advertising development process to create greater success and stronger relationships with consumers. For the … Read more
The U.S. celebrates National Hispanic Heritage Month each year to recognize the influence, culture, and contributions of Hispanic Americans. One generation is blazing a trail and breaking convention – Gen Z. An area in which we see a tremendous impact by this demographic is employment. The U.S. labor force is shifting toward younger workers who … Read more
While most conversations on representation in media are centered around what audiences see on screen, of growing importance to viewers—and growing influence in attracting new audiences—is diversity and inclusion behind the cameras. Diverse talent in roles such as producers, directors and writers shape media content that is more nuanced, accurate and inclusive. But the lack … Read more
In the early fall of 2021, there was a brief window when some light seemed to shine at the end of a long pandemic tunnel. Cases were low. Omicron wasn’t on the radar yet. Restaurants were filling up again. Airports were bustling. It appeared as though Americans were snapping back to prepandemic life. But news … Read more
By Pierre Bouvard New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. Advertising Research Foundation: … Read more
Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity to consumers. The latest study from FleishmanHillard, Authentic Insights: The Culture Gap, Introducing Gen D made in partnership with … Read more
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show … Read more
While many media companies now recognize the importance of diversity on screen and in print, Hispanic workers were underrepresented in the media workforce from 2010-19. Hispanic workers are underrepresented in the media industry compared to their representation in the rest of the U.S. workforce. Little change occurred from 2010 through 2019, according to GAO’s analysis … Read more
The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event. With so many … Read more
Even though the sunset of cookies by Google has been pushed out by another year to 2024, marketers are still looking for alternatives to reach their customers online as third-party cookies have helped agencies create targeting for their ad campaigns for over a decade. More and more agencies have begun to look for a replacement, … Read more
The national poverty rate was 12.8% in 2021, but was significantly different for the nation’s oldest and youngest populations, according to a new Census Bureau report released today. The child poverty rate (for people under age 18) was 16.9% in 2021, 4.2 percentage points higher than the national rate, while poverty for those ages 65 … Read more
By Mark Duval – The Duval Partnership There were so many important things to discuss this week that we couldn’t pick just one. Instead, we’re trying something a little different, focusing on the top five things that moved us this week—and all are valuable for agency leaders to know. Read on to explore what’s new … Read more
The 2022 World Cup is scheduled to run from November 20th till December 18th. The tournament was moved from its usual June/July slot because of the intense summer heat in host-country Qatar. The temperature, however, is not the only heat surrounding the tournament. Human rights abuses by the firms building the stadiums and infrastructure to … Read more
Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort. To download report, CLICK HERE.
In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Vincent Létang, EVP Global Market Intelligence at MAGNA and author of the report, commented: “Following a strong first half, non-cyclical advertising spending is slowing down as … Read more
For the first time, the U.S. Census Bureau’s 2021 Survey of Income and Program Participation (SIPP) included detailed data on Hispanic groups of different origins. As the nation recognizes Hispanic Heritage Month, we analyze disparities in well-being and wealth among Hispanic origin groups. For example, the data show that Hispanics of Cuban origin lived in … Read more
