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BMO Financial Group partners with PACO Collective for Multicultural Strategy & Media Buying

PACO Collective will partner with BMO to strengthen its multicultural media strategy, planning, and buying in priority markets. This partnership underscores BMO’s commitment to engaging diverse audiences and expanding its reach across multicultural audiences. “We are thrilled to partner with BMO to support its commitment to reaching multicultural audiences in priority markets,” said Ozzie Godinez, … Read more

Chavez appointed to the National Board of the PRSA Foundation

The PRSA Foundation announced that it has appointed nine new Trustees to its Board of Directors, including Stephen Chavez, CEO of ChavezPR based in Los Angeles. The appointees will serve a four-year term as members of the Board and oversee the Foundation’s strategic direction. The new Trustees include communications and public relations leaders from across … Read more

THIRD EAR named Multicultural AOR for Ashley

THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand. Work to support Tampa-based furniture retailer begins immediately, with a primary focus on engaging Hispanic shoppers. “THIRD EAR’s experience in home furnishings and their strategic multicultural expertise, particularly their innovative approach and commitment to diversity will … Read more

Brands as Beacons: The Power of Positive Content in Digital Advertising

By Andy Crossen Today’s online experiences have been built on the backs of advertising dollars, and those experiences have become increasingly unpleasant and detrimental to the human condition. Interestingly, this current state of affairs presents an interesting opportunity for leading brands. To read more, CLICK HERE. Courtesy of The Association of National Advertisers     … Read more

A look at how CTV reach and viewership trends shift across generations

Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records. Advanced audience targeting has been around for a long time for many digital channels. But … Read more

It’s High Time for a CMO Rebrand to Drive Growth

By Adam Kleinberg Recent news that UPS and Etsy parted ways with their CMOs and weren’t going to replace them caused eyebrows to raise across the industry. And when Professor Scott Galloway declared that “CMOs are dead in 18 months or less,” our chins hit the floor! And all of this was before Starbucks recently … Read more

Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024

The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion. “CMOs are living in … Read more

Defending Your Brand: Expert Strategies for Handling Negative Press

By Thomas Mustac The dating app Bumble recently launched what it thought would be an engaging new ad campaign promoting a brand redesign. One of the campaign’s key messages argued, “You know full well a vow of celibacy is not the answer.” The ads turned out to be very engaging, but in a way, Bumble … Read more

Creating a Learning Environment within Your Team

By Zontee Hou It’s important to build a team that’s empowered to learn. Rather than focusing solely on what your team members bring to the table in terms of skills and experience, put emphasis on the entire team, building new skills on an ongoing basis. Not only does this empower people to master new skills, … Read more

Teens and Video Games Today [REPORT]

By Jeffrey Gottfried and Olivia Sidoti There are long-standing debates about the impact of video games on youth. Some credit them for helping young people form friendships and teaching them about teamwork and problem-solving. Others say video games expose teenagers to violent content, negatively impact their sleep and can even lead to addiction. With this … Read more

Tajín Unveils “Hits Diferente” a New Ad Campaign for Its Sauces Products

Tajín has launched, “Hits Diferente,” the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín’s mission to redefine snacking experiences within the Hot Sauce category. Airing nationally, the … Read more

The Importance of Hispanic Market Research: Hispanic Voices Matter

By Emmily Maduro The Hispanic market is no longer a niche—it’s a cultural and economic powerhouse. Forget the outdated stereotypes—today’s Hispanic consumers are a diverse and influential group shaping trends and driving economic growth. Projected to reach a staggering 132 million individuals by 2050, Hispanics will be the nation’s largest demographic, wielding immense buying power … Read more

Canela Media appoints Luis Romero as EVP of Sales

Canela Media announced that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences. Prior to joining … Read more

Creators Move Down Funnel to Performance Marketing

By Michal Fuchs When creator marketing started growing over the last decade along with the shift from influencer celebrities to micro-influencers, the focus of most creator campaigns was branding. To read more CLICK HERE. Courtesy of The Association of National Advertisers    

Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling

By Brian Radin As brands increasingly bring creative functions in-house, they gain greater control over their storytelling, boost efficiencies, costs, and accelerate their time-to-market. This approach provides a cohesive platform for developing creative concepts that can scale across channels, whether it’s brand marketing, social media, or e-commerce. To read more CLICK HERE. Courtesy of The … Read more

TelevisaUnivision Showcases the Power of its Culture Platform at 2024-2025 Upfront

TelevisaUnivision unveiled new content and capabilities at its 2024-25 Upfront, showcasing its position as a culture platform for advertisers to connect with U.S. Hispanics at unprecedented scale. Donna Speciale, President of U.S. Advertising Sales and Marketing, took the stage at HK Hall in New York City, which was transformed into “Casa Cultura,” an embodiment of … Read more

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