The $2 trillion global wellness market gets a millennial and Gen Z glow-up

To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases. As this shift takes hold, it’s influencing the direction of the $2 trillion global wellness industry, which is expanding beyond its core categories. Even though younger demographics may be pushing the industry forward, older … Read more

Where is your agency in the agency supermarket?

Many agencies forget about a critical element of brand positioning when it comes to their own brand. Just what kind of agency are they positioning? This important gap results in agencies missing out on business opportunities daily. In classic brand positioning work, the two core elements are captured by defining “the type of product or … Read more

The Experiences of LGBTQ Americans Today [REPORT]

Most LGBTQ adults say there’s a lot of social acceptance for people who are gay or lesbian, but few say the same for those who are transgender June 26, 2025, marks 10 years since the Supreme Court ruled in Obergefell v. Hodges that the right to same-sex marriage is guaranteed across the United States. Chart … Read more

SBS DEBUTS “LA LEY 92.1” ON RECENTLY ACQUIRED KROI-FM IN HOUSTON AND SOARS TO TOP 4 GENERAL MARKET RANKING – – – KROI Also Ranked #1 Mornings and Afternoons Among Hispanic Listeners in Less than 90 Days

Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that KROI-FM, (La Ley 92.1) in Houston has rapidly ascended to the #4 position in the ratings of the nation’s sixth-largest radio market. In addition, the station is now ranked #1 among 25-54, 18-49 and 18+ Hispanics … Read more

From Living Arrangements to Internet Access, the Puerto Rico Community Survey Provides a Comprehensive Profile of Puerto Rico’s People and Communities

Broadband internet access increased. Population under age 5 declined and so did the share of married-couple households These are just a few of the data nuggets on the detailed characteristics of Puerto Rico’s population and communities from the Puerto Rico Community Survey (PRCS). The PRCS is a significant source of annual social, economic, housing and … Read more

What Happens When Brands Stop Advertising?

By Matt Voda   It’s no secret: marketers are under intense pressure to justify their investments and to prove the incremental effect those investments have on business performance. To be fair, finance teams likely feel they are doing their job in this regard, but when the marketing team can’t properly measure results, they run the … Read more

Neurodiversity Is DEI: Why We Must Speak Up Now

The national conversation around Diversity, Equity, and Inclusion (DEI) has become increasingly polarized, and dangerously so. What began as a long-overdue effort to recognize and protect marginalized identities—based on race, gender, disability, sexual orientation, and more—has turned into a political battleground. Conservative lawmakers in multiple states have pushed to defund DEI initiatives in public education, … Read more

From “subscription fatigue” to dynamic pricing.

By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ The “subscription economy” grew by nearly 600% in the past decade*. Understandably, consumers are reaching the boiling point. The pervasive, omnipresent subscription model is increasingly regarded as a predatory practice. Big Tech, Big Retail, Big Media, Big Streaming. Big Muscles (that’d be gyms and health clubs) just … Read more

Republica Havas Named “Miami Agency of the Year 2025” by The Drum

Born, bred, and built in The Magic City, Republica Havas has been named Miami Agency of the Year 2025 by The Drum, a global authority on marketing, media, and creativity. The distinction celebrates the agency’s deep cultural roots, creative excellence, and lasting impact in its hometown and beyond. This prestigious honor marks a milestone, representing … Read more

2025 Annual Marketing Report  [REPORT]

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market fluctuations, including supply chain uncertainties and shifting consumer sentiment, creating real challenges. Despite these uncertainties, your inherent strength as a marketer—adaptability—is key. Your strategy? Staying … Read more

MediaCo elevates Key Executives to Propel Multicultural Growth Strategy Across Audio and Video Platforms

MediaCo announced key senior leadership appointments aimed at accelerating strategic growth and innovation. Brian Fisher has been promoted to Senior Vice President of Video Sales, Danny Lowry has been promoted to Senior Vice President of Audio Sales, and Luis Fernández-Rocha has been appointed Senior Vice President of Local Video Sales. These executive appointments underscore MediaCo’s … Read more

How Much Discrimination Do Americans Say Groups Face in the U.S.?  [REPORT]

Large majorities of Americans say numerous groups in the United States face at least some discrimination, including immigrants, transgender people and members of different racial and religious groups. About eight-in-ten (82%) say immigrants who are in the U.S. illegally experience a lot of or some discrimination – including 57% who say they face a lot … Read more

30% of Americans Consult Astrology, Tarot Cards or Fortune Tellers [REPORT]

Over the past decade, media reports have described rising popular interest in New Age practices such as astrology, tarot card reading and fortune-telling. These practices are frequently associated with young people, and they have developed their own social media cultures on TikTok and other platforms, especially during the period of social distancing brought on by … Read more

Programmatic Transparency Benchmark: Q1 2025 Benchmark Findings [REPORT]

Launched in 2024, the ANA Programmatic Transparency Benchmark is a joint initiative by the Association of National Advertisers (ANA), TAG TrustNet, and Fiducia. It was created in response to the ANA’s 2023 Programmatic Media Supply Chain Transparency Study, which revealed that 25 percent of open web ad spending could be better allocated. Q1 2025 Findings: … Read more

LATINATION MEDIA wins Bronze Telly for ‘STOP THE DIS(INFORMATION)’ SOCIAL AWARENESS SERIES

LatiNation Media, the bilingual, culture-first Latino-owned multiplatform media company, CALÓ News, and comedian/actor Al Madrigal have won a Bronze Telly Award in “Public Interest & Awareness” for the 2024 social awareness video campaign, Stop the Dis(Information). The nine-episode short-form video campaign was created to combat the widespread dissemination of disinformation, hoaxes, and “fake news” that … Read more

TelevisaUnivision and Disney Entertainment Announce New Distribution Partnership

TelevisaUnivision and Disney Entertainment announced a new multi-region distribution partnership, empowering Spanish-speaking consumers with more choice and accessibility. As part of the new deal, TelevisaUnivision’s U.S. Networks, including Univision, UniMás, TUDN and Galavisión, will launch on the Hulu+ Live TV core channel line-up on June 3, just in time for the highly-anticipated FIFA Club World … Read more

ANA/4As Client-Agency AOR Relationship Tenure  [REPORT]

In a rapidly evolving advertising landscape, the dynamics of client-agency relationships are more critical than ever. What defines a “long-term” partnership in today’s industry? How has the average client-agency relationship tenure changed? To read more, CLICK HERE. Courtesy of The Association of National Advertisers    

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