Marketers Don’t Expect To Travel For Business (Maybe) June 2021 [REPORT]
The COVID pandemic is having a dramatic and potentially lasting impact on business travel among U.S. marketers, according to a new ANA study.
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What It Takes to be a Resilient Agency
Surviving major, unexpected change requires planning for the worst, especially when you’re thriving.
10 Global Predictions To Empower Post-Pandemic Communicators And Marketers [REPORT]
Red Havas released its 2021 “Red Sky Predictions” report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.
2020 Agency Tracking Study [REPORT]
SoDA conducted three tracking studies in 2020 to better understand how agencies were navigating the disruption, areas of operational readiness, financial performance for the year, and the initial outlook for 2021.
Driving Strategic Media Value
Media is one of the key strategic pillars in any marketing strategy. Progressive marketers view media as an investment that will drive business growth in both the short and long term, and this is elevating media as a focus for Chief Marketing Officers.
CULTURAL COMFORT, SILOES AND STRESS IMPACTS GEN Z TRUST CIRCLES
According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), despite a multicultural majority among the under-18 age segment, most non-Hispanic white (NHW) teens do not experience the MC majority reality in their daily lives—from their schools and neighborhoods to their friendships online and in real life. Regardless of race or background, teen stress levels are high, trust circles are tight and vary among kids and parents, depending on culture, age, and experience with organizations and institutions.
Unemployed Americans are feeling the emotional strain of job loss; most have considered changing occupations
The unemployment rate has come down significantly since last spring, falling to 6.3% in January 2021. But labor market disruption remains a hallmark of the COVID-19 recession.
Spanish Broadcasting System announces launch of $310 Million Senior Secured Notes offering
Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.
Achieving an inclusive US economic recovery
The COVID-19 pandemic has upended the US economy. Headlines highlighting a return to economic growth mask a deeply unequal recovery for workers.
2020 State of Latino Entrepreneurship [REPORT]
This is the sixth annual State of Latino Entrepreneurship report where we have collected robust survey data from Latino-owned businesses across the country to provide a timely account on the fastest-growing segment of the U.S. business population.
ThinkNow Pulse Report 2021 [REPORT]
In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.
2020 Media Sales Report [REPORT]
The report studies the media landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Sales Department Structure, Training and Development, Setting Appointments and Sales Process, Sales Enablement, Culture and Industry Outlook, and the effects of COVID-19 on the Media Sales landscape.
The Opportunity for Influencer Marketing within Retail Media Networks
As new headwinds and market conditions present themselves, marketers across the retail landscape often can be found reshaping growth strategies. Last year — the year that shall not be named — was a case study in on-the-fly strategizing thanks to how the pandemic upended elaborate plans and mainstay messaging. While becoming the largest news story in decades, it also forced most marketers to reassess priorities and reconsider how their brands and products fit into such strange and new consumer lifestyles.
Coming together to thrive together [REPORT]
Over the years, we’ve continuously evolved our strategy, overcome obstacles, bridged gaps, and aligned to new ways of thinking about diversity and inclusion.
73% of CMOs Will Fall Back on Low Risk, Low Return Strategies for 2021
Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, according to Gartner, Inc. The inaugural Gartner CMO Strategic Priorities Survey 2021 shows that 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce new products to existing customers in 2021.
The importance of brand equity in understanding sales
Brand metrics can help quantify the effects of advertising over the long term. But how might you explain an inverse relationship between brand equity and sales?
Why the Term ‘Latinx’ Hasn’t Taken Off Among Latins — And Likely Never Will
At first blush, the word Latinx –the gender-neutral, non binary term used to describe the nation’s diverse Hispanic population– seems ubiquitous. It pops up regularly in press releases, in news headlines, in social media posts, in campaign mailings. But scratch below the surface, and you find little substance under the semantics. Courtesy of Billboard Magazine.
¿Acculturation? [Results from Survey of HispanicAd readers]
Our Friends at ThinkNow posed the following: ”Acculturation has long been used in media research among Hispanics respondents but it is time to revisit it use. Acculturation assumes a linear progression towards American culture. American culture becomes increasingly shaped by diverse audiences”. We asked our readers at HispanicAd and the results are in.
The Multicultural Communications Challenge—Creativity And Media Integration Is More Important Than Ever
Building a multicultural plan that genuinely integrates the creative and the media disciplines is one of the biggest challenges in today’s multicultural space. By Isaac Mizrahi – Co-President of ALMA
2021 media trends [REPORT]
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
