mitú released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.
As the global benchmark of creative excellence, what can the winners at Cannes teach brands? The winning features of creative brand storytelling.
Imagination is more than artistic flair or aesthetic virtuosity. It is a way of working built from the ground up, with a set of structures, processes, and practices that enable business leaders to apprehend, understand and react to the marketplace in smarter, more original, and more impactful ways.
Brands and artists alike are excited to be back “live” for the biggest week in Latin Music. With the theme “Rediscovering Life Through Music,” the 2021 Latin GRAMMYs telecast is inviting audiences to rediscover what’s important in life using music as a storyline. By Lili Gil Valletta, CEO CIEN+, Cultural Intelligence® Expert
The study, “A Diversity Report for the Advertising/Marketing Industry,” also addressed gender equality and revealed that the industry continues to skew female, including top marketing industry executives. This is the fourth annual iteration of the report, which tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.
The study finds that the biggest barriers to in-housing media are predominantly internal. The cultural and operational shifts that are foundational for success were noted by respondents as both a current and future challenge.
U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
New analysis shows that some media perform consistently around the world, but local insight is needed to maximise media effectiveness.
Media inflation in 2021 has reflected that increase in confidence. Overall media inflation is at 4.0% globally, with offline media reaching 3.5% and online 4.4%.
In the 25-minute conversation, Gonzalo and Claritas Director of Marketing, Monique Ruiz, discuss ways brands can increase their diversity and inclusion efforts in a way that is relevant and matters to consumers. They also provide the non-negotiables for having access to accurate data on multicultural consumers
There are endless resources available to sports fans when it comes to staying up-to-date on their favorite athletes, teams and sporting events. With that in mind, finding the most up-to-date information that piques their interest—without having to leverage multiple devices or visit multiple platforms—can be cumbersome.
An overwhelming majority of American consumers are experimenting with new brands, and embracing new omnichannel shopping behaviors, which is setting the stage for permanently-heightened competition, according to a new study by IAB.
One of the questions I often get about my experience as a multicultural marketing expert is what the most effective companies in this field have in common. When I answer that consistency is probably the main characteristic, some seem surprised because they think that the amount of investment is perhaps the defining factor for multicultural programs. By Isaac Mizrahi – Co-President of ALMA
In the next normal, consumer-goods companies can achieve profitable growth and outsize returns by renewing their focus on core execution capabilities.
To navigate the current and future state of disruption, brands must shift their mindset
Marissa Solis the veteran marketing expert that helped Pepsico market many of their products as Sr. Vice President – Core Brands, Partnerships, and Media at Frito Lay. Previously Ms. Solis also was the Vice President/General Manager – Hispanic Business Unit, Pepsico North America Beverages.
Despite the undeniable impact of COVID, I feel that we have many reasons to toast as we enter the final quarter of this year, both as a country, an industry, and as individuals. By Roberto Orci
Hispanics are the secret to the growth— and the future success of America. But for too long, this group has been viewed as a single segment. Latinos are a community of limitless diversity yet firmly connected by our culture, our language and our shared experiences. By Stacie de Armas is Nielsen’s Senior Vice President of Diverse Insights and Initiatives
Starting at 7 PM (ET), the audiences will be able to enjoy a new block of programming beginning with: Mirador Mundial, Oppenheimer Presenta, En diálogo con Longobardi, Docufilms con María Celeste Arrarás and Don Francisco: Reflexiones.
Agency leaders’ personalities can influence their agency’s cultures and reputations. Beyond that, agencies have their own “personalities,” so to speak, as represented through their brand, culture and positioning. By Mark Duval – The Duval Partnership
