Over the past few weeks, I’ve spoken to several executives from multicultural-driven companies. Almost unanimously, they share the excitement with the strong demand for their business in 2021 and optimism about the 2022 forecast. By Isaac Mizrahi – Co-President of ALMA Agency
The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language. Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.
It sounds cool and shows inclusion, but does it resonate with the community?
The last 18+ months have been turbulent across all industries—particularly for CPG brands and retailers in the food and beverage spaces—and surging e-commerce demand irreversibly shifted the landscape. Many that leaned into marketing fared relatively well, but those who maintained the status quo or went dark have struggled to keep pace. Compounding the pandemic’s challenges, supply chain disruptions may be signaling an arduous holiday season is ahead.
The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said the results were a positive indicator of overall LGBTQ+ marketing inclusion.
Latinos make up 18.4 percent of the US population and 17.3 percent of the US labor force, a share forecast to rise more than 30 percent by 2060. Latinos start more businesses and have higher rates of intergenerational mobility, and their share of skilled and higher-paid occupations has increased in the past decade. As a population, they increasingly embody—in spirit and reality—the American dream that hard work pays off and each successive generation will be better off than the one before.
Since 2014, the ANA has surveyed its committee members to select the marketing word of the year. In choosing the word, the ANA staff identified a list of 12 final candidates. Members were then asked to cast their votes to determine the winner.
Five ways senior marketers can build a culture of listening to drive organizational growth
WARC’s Spotlight US: DEI in US marketing: How it’s progressing – and how it isn’t
Influencer marketing continued to grow at a rapid pace mainly fueled by changes in cultural and consumer behavior. There are no signs that influencer marketing growth will slow down as we head into 2022
The global ad market will continue its recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report, published today. Global adspend will expand by 5.7% in 2023 and 7.4% in 2024, with brands looking to leverage more social media, online video, advanced TV, and ecommerce channels.
Advertising has the power to shape ourworld. When done well, it reflects our innermost desires, feeds our greatest aspirations, and fuels our feelings of hope and belonging.
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending.
Insights on building today’s leading loyalty programs
CMO priorities, trends and strategic actions for 2022
What do people value in life? How much of what gives people satisfaction in their lives is fundamental and shared across cultures, and how much is unique to a given society? To understand these and other issues, Pew Research Center posed an open-ended question about the meaning of life to nearly 19,000 adults across 17 advanced economies.
Survey of Diverse Suppliers Reveals Advantages and Ease of Participation
With digital media investment seeing more than twenty years of constant and at times staggering growth, it now dominates brands’ media budgets. This expansion has been accompanied by almost dizzying evolution of the digital media ecosystem. And the pace of change is only accelerating.
Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.
Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
