By Mark Duval In the competitive advertising landscape, potential clients are bombarded with many similar promises and pitches. There’s not a lot of “new” in the noise, and what does it all mean to a team that doesn’t truly know your agency yet? Outside of established relationships, agencies must appreciate the difference between what prospective … Read more
By Adriana Waterston ccording to Horowitz Research’s FOCUS Latinx: Social, Cultural & Political Shifts study, culture is at the core of Latinx consumers’ media and music habits. As a Latina, I see this firsthand in the way I engage with content—it’s not just entertainment; it’s a reflection of my identity. Language is a key part … Read more
Brands need to develop more inviting ad campaigns in which people can play a part By Christopher Heine Since time immemorial, ad creative has been fueled by gut instinct, conceiving and developing messaging that both the client and agency hope will resonate with their audiences and drive legitimate business results. However, these days, amid the … Read more
By Morgan Strawn An ancient Chinese proverb counsels its audience that “when the winds of change blow, some people build walls and others build windmills.” Innovation thus necessitates the ability to recognize such changes in real time, the courage to eschew defensiveness in the face of them, and, indeed, the wisdom to discern the opportunities … Read more
American teens face a host of challenges these days – both inside and outside the classroom. A new Pew Research Center survey of U.S. teens ages 13 to 17 finds that, while there is some common ground, many of the problems and pressure points teens are dealing with differ significantly for boys and girls. In … Read more
Some Metro Areas That Experienced Population Declines During COVID Are Bouncing Back Population growth in U.S. metro areas as a whole was faster between 2023 and 2024 than in the previous year and outpaced that of the nation. Additionally, some metro areas that experienced population declines during the COVID-19 pandemic are now observing population gains, … Read more
The Latin Recording Academy® announced new serving Board members for the next three years. The new Trustees include Gabriel Abaroa, Jr., Pedro Blanco, multi-Latin GRAMMY® winner Gustavo Borner, Rafael Fernández, Jr., Dr. Chelsey Green, Jorge Hernández-Toraño, and Latin GRAMMY winner Berta Rojas, who will assume the great responsibility of helping chart the course of the … Read more
With the MLS season having kicked off this past weekend, the U.S. soccer landscape is hotter than ever. Driven by a younger and more diverse fanbase, U.S. Hispanic fans are playing a pivotal role in the explosion of fútbol fandom that’s permeating throughout the U.S.. With the 30% Latino fanbase of MLS, the 60 million … Read more
By Cameron Coats Mentoring and Inspiring Women in Radio‘s annual Gender Analysis Study reveals mixed results for female leadership in radio management. While there was marked growth in sales roles, Program Director positions remain a hurdle. The study, which tracks General Manager, Sales Manager, and Program Director/Brand Manager roles, is based on PrecisionTrak data collected … Read more
By Pierre Bouvard Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their … Read more
By Scott Shamberg Plenty has been said about the current client-agency dynamics. I know, you don’t care that much, but those of us who have paid attention for so long know we are sick. Ambitious marketers know — the legacy model is broken. Holding companies are designed for the world’s 1 percent of brands and … Read more
Nueva Network, the nation’s largest independently owned Spanish-language audio network, today announces the launch of Que Onnda, the first fully integrated Latino audio-digital platform merging radio, streaming, podcasts, social media, and AI. Designed to redefine how brands and content creators engage with U.S. Latino audiences, Que Onnda is set to disrupt the $3.2 trillion Hispanic … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ How are we going to tell fake from real in a future dominated by artificial intelligence and immersive alternate realities? The short answer is: we won’t. More and more people will check in to fantasyland and take refuge in the curated realms of fanhood, cosplaying, digital cargo … Read more
Republica Havas, a leading Miami-based creative, media, and communications agency, has earned a coveted spot in The Drum’s World Creative Rankings 2025, rising to No. 15 in the U.S., No. 1 in Florida, No. 30 in the Americas, and No. 64 among the world’s most awarded agencies, a testament to its exceptional creative work and … Read more
Canela Media is celebrating International Women’s Month with special programming that highlights inspiring stories, high-quality entertainment, and exclusive content across all its verticals, including Canela Kids, Canela Music, and Canela Deportes. While Canela Media celebrates women year-round, throughout the month of March, Canela.TV will spotlight their impact and contributions to culture, entertainment, and sports through … Read more
Hispanic Radio Network (HRN), the largest independent Hispanic radio network in the US, has announced the launch of two 24/7 Spanish-Language music formats, JUAN-FM and Los40 24/7. JUAN-FM is a Regional Mexican format and Los40 24/7 is a Tropical/Caribbean format. “The audience and appetite for Hispanic radio programming is there,” stated Alex Quintero, Director of … Read more
The Hispanic Public Relations Association (HPRA) announced its 2025-2027 board of directors. “Our leadership is proud of the significant growth that HPRA has achieved in recent years, including increasing our membership and strengthening our impact through our programming, scholarships, and the ¡BRAVO! Awards,” said HPRA President Sonia V. Diaz. “As the demand for diverse … Read more
By Kristina Simon – Florida State University The United States is continually growing into one of the most diverse nations in the world. By 2050, the White population is projected to decline to 46%, while Hispanic and Asian populations are expected to rise significantly (Kipnis et al., 2019) . These demographic shifts are fundamentally reshaping … Read more
Americans who go to religious services tend to worship where most other congregants and senior leaders share their race or ethnicity. Two-thirds of U.S. adults who attend religious services in person at least a few times a year (called “attenders” in this chapter) say they go to a church, synagogue, mosque, temple or other house … Read more
By Jonathan Gold – VP, Supply Chain & Customs Policy Retailers strive to deliver a wide selection of affordable products every day to their customers. However, they also rely on products imported throughout international supply chains to offer American consumers high quality goods at a variety of price points. As policymakers consider a number of … Read more
