Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. With the rise in content creator marketing, the tool is ideal and highly recommended for any brand aiming to expand their reach and visibility within … Read more
By Anne Bahr Thompson For decades, we’ve all worshipped data as the ultimate decision-making tool. Standardized testing, ranking/league tables, business school and so much more has taught that numbers provide certainty — that patterns, probabilities and models will lead us forward in the best way possible. And while analysis is critical, more and more I … Read more
By Michael Bürgi No one doubts that 2025 is going to be a fasten-your-seatbelt kind of year. A new (but also not-so-new) president known to shake up norms, an expected deregulatory environment, but one that generally discourages pro-social initiatives and generative AI adapting and getting more powerful with each new iteration — the latest buzzword … Read more
by Omar R. Quiñones / MEL How the Puerto Rican artist’s latest album, Debí Tirar Más Fotos, is a master class in cultural storytelling. As a proud Puerto Rican, I couldn’t help but feel a surge of emotion listening to Bad Bunny’s latest album, Debí Tirar Más Fotos. It’s a deeply personal — sometimes painful … Read more
Nueva Network, a audio media company dedicated to creating exceptional content for diverse audiences, proudly announces that Rene Alegria, an award-winning media executive and cultural innovator, has joined the company as Chief Innovation Officer. Alegria brings a legacy of leadership and innovation in Latino media. Most recently serving as President and CEO of MundoNow, Alegria … Read more
Cervecería La Tropical, Miami’s craft brewery rooted in Cuban tradition and now a distillery, unveils La Tropical Mixología™, The World’s 1st Distilled Beer Cocktail. This innovative and patent pending ready-to-drink (RTD) canned cocktail combines the refreshment of cerveza with the excitement of a handcrafted cocktail, delivering the vibrant taste & rhythm of Miami. Crafted by … Read more
“The 2025 Sprout Social Index” underscores why it’s crucial for marketers to be leery of social media posts that go viral and ask themselves whether their brand has a legitimate connection to the story. To download report, CLICK HERE.
In the debut episode of On Scope, Bob Liodice, CEO of the ANA, joined host Mike Berberich to discuss the myriad issues facing the marketing industry, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite. … Read more
By Andrea Ruskin Just five years ago, IHAs were a hot trend in the marketing industry. Today, they’ve become standard practice for corporate marketing and communications functions. According to the 2023 ANA report, 82% of organizations now operate with an IHA, driven largely by the need for creative control and greater agility — especially as … Read more
Hispanic Star returned to Davos for the sixth consecutive year with a delegation led by Hispanic Star’s founder Claudia Romo Edelman, and driven by the mission to share the narrative of the Latino community’s integral role in driving economic growth and technological innovation with this critical global audience. Hispanic Star Delegation and Latinos gathered at … Read more
By Nick LaManna Jingles, those snappy, melodic hooks that lodge themselves in your brain that come to the surface when you least expect them. As simple “Ba da ba ba ba” from a friend, and you’re responding with a “I’m lovin it.” Next thing you know, you’re on your way to McDonald’s for a Big … Read more
Entravision announced the appointment of Eduardo Maytorena as Senior Vice President and General Sales Manager for Los Angeles. Eduardo brings an extensive and accomplished track record in driving revenue growth, creating impactful campaigns, and leading diverse teams across the media, entertainment, and advertising industries. “We are thrilled to welcome Eduardo to the Entravision family,” said … Read more
By Gracie Martinez and Jeffrey S. Passel The Black population of the United States is growing. In 2023, an estimated 48.3 million people self-identified as Black, making up 14.4% of the country’s population. This marks a 33% increase since 2000, when there were 36.2 million Black people living in the U.S. The Black American population … Read more
Una nueva era, How Hispanic Voters Turned the Tide in 2024, detailing the quantitative impact Hispanic voters had on the outcome of 2024’s Presidential Election. This data shows how instrumental Hispanic voters’ shift to the Republican Party was in deciding the 2024 Presidential Election, both nationally and in all seven Swing States. From the sunbelt … Read more
Vme Media announce that Vice President of Marketing & People, Michael Fernandez, has be en elected as the new Board Chair of The Latino Coalition (TLC). This prestigious appointment underscores Michael’s unwavering dedication to empowering Latino communities and advocating for the growth of Latino-owned businesses nationwide. The Latino Coalition, a leading advocacy group dedicated to … Read more
By: Justin V. Palarino and L. Slagan Locklear People move all the time but at the height of the COVID-19 pandemic, a growing share of movers returned to their state of birth, a shift that began before the pandemic and gained even more traction at its peak. From 2019 to 2022, the share of “return-home” … Read more
By Gabriela Alcántara-Díaz In an era defined by global connectivity, sidelining a language spoken by over 53 million Americans—who collectively contribute $2.8 trillion to the U.S. economy—is more than a misstep; it’s a missed opportunity. Yet, during the second-term Trump administration, the Spanish-language section of the White House website was deactivated, sending a stark message … Read more
By Matt Wasserlauf Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It’s like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You’re paying top dollar but driving away … Read more
By Andrew Tindall Creative consistency is the unsung hero of effective branding, and recent research confirms its profound impact on advertising success. A recent System1 study conducted in the U.K. in collaboration with the Institute of Practitioners in Advertising (IPA) Effectiveness Databank sheds light on the transformative power of maintaining a cohesive creative identity over … Read more
Shifting consumer dynamics are reshaping how companies and brands connect with their audiences. While market research strategies often account for basic demographics like race, ethnicity, and gender, truly inclusive panels go beyond these factors by creating spaces where individuals feel comfortable sharing their opinions and experiences. This approach not only enhances the depth and quality … Read more
