Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds. In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that … Read more
Storytelling is forever. No matter how technology advances and changes the way people consume information, work, and even socialize, the power of effective storytelling will never become obsolete; if anything, a compelling narrative can help brands stand out in a sea of sameness and boringness. To ed more, CLICK HERE. Courtesy of The Association of … Read more
To commemorate Hispanic Heritage Month, Vme TV proudly announces the premiere of two powerful new programs honoring the lives and legacies of two of Spain’s most iconic performers: Rocío Jurado and Lola Flores. Audiences will be captivated this September by the debut of Como Alas al Viento, a sweeping drama chronicling the remarkable journey of … Read more
“It’s not humans versus machines; it’s humans with machines,” says Norm de Greve, SVP and CMO at General Motors. Known for leading transformative marketing efforts at CVS Health and now at GM, de Greve is helping reshape how brands operate in an era defined by artificial intelligence (AI), personalization, and speed. To read more, CLICK … Read more
MediaCo Holding Inc. announced that EstrellaTV will serve as the exclusive U.S. television partner for Miss Universe Mexico 2025. The event will be featured in a two-part broadcast rollout designed to maximize audience reach and engagement. On Saturday, September 13th, EstrellaTV will air exclusive teasers and live updates from Miss Universe Mexico 2025 during the … Read more
Canela Media introduces Diego, Club Canela’s AI-Generated Virtual Host to further gamify Club Canela and connect audiences and brands through personalized challenges, rewards, and activations in Club Canela. Diego, created and powered by AI, will add more engagement to Club Canela – Canela.TV’s unique and innovative audience reward program. “Following the successful launch of Club … Read more
Telemundo announced it has closed an agreement with RCN in Colombia which provides them the rights to adapt the Miss Universe® Latina: El Reality format. This original reality show was developed by Telemundo to select the first-ever Miss Universe® Latina to participate in the next edition of the Miss Universe® pageant. “We are pleased to … Read more
Driving growth through innovation in a rapidly evolving media and technology landscape PwC’s 26th annual Global Entertainment & Media Outlook offers an in-depth, five-year forecast of evolving forces that will likely shape an industry on track to be a $3.5 trillion market by 2029. Here’s a snapshot of what we found and what’s to come. … Read more
By Pierre Bouvard Ad industry perceptions of media audiences are often completely opposite reality. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence … Read more
Metricool, a global social media management platform, released its 2025 State of AI in Social Media Study, revealing that 96% of social media professionals now use AI tools in their social media workflows, with 72.5% relying on them daily. The findings underscore how AI has become a core tool in the day-to-day work of social … Read more
Writer, director, producer, and casting director Elaine Del Valle makes history with the release of Brownsville Bred, a deeply personal, musically infused coming-of-age drama inspired by her true story. The film, which has already garnered awards on the festival circuit, opens nationwide on September 19, 2025. Brownsville Bred is the first feature Del Valle has both written and directed, marking … Read more
Republica Havas has been selected as one of the Greater Miami Convention & Visitors Bureau’s (GMCVB) creative and media partners. In this role, the agency will collaborate on select programs and integrated campaigns designed to highlight Greater Miami’s rich cultural, culinary, and entertainment experiences. As part of the partnership, Republica Havas will lead creative strategy … Read more
MediaCo Holding Inc.’s HOT 97, the globally recognized home of Hip Hop culture and music, proudly announces its powerhouse weekday lineup, keeping listeners locked in all day, every day with their favorite voices and DJs. Listen to Your Hot 97 Family All Day Long! Ebro in the Morning:5am–11am DJ Drewski: 11am–1pm Nessa: 1pm–5pm Funk Flex: … Read more
The U.S. Census Bureau released the Educational Attainment in the United States: 2024 table package examining the education level of adults age 18 and older by age, sex, race, nativity and other demographic and social characteristics. Data are based on statistics from the Current Population Survey Annual Social and Economic Supplement. Highlights Age In 2024, … Read more
BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Excluding political advertising, the updated forecast for the year is $168.2 … Read more
By Adria Garcia Camara – CMO & Growth Leader The traditional CMO is obsolete. The role has been split in two, and there is no middle ground. There is the brand steward, the budget manager, the leader of a cost center. And there is the Chief Revenue Architect. The former is a relic. … Read more
Vme Kids, the 24-hour Spanish-language children’s network dedicated to offering enriching and educational content for preschool and early elementary audiences, is excited to announce the premiere of two brand-new animated series from the beloved international children’s brand, StoryZoo: StoryZoo Aventuras – En el Zoológico and StoryZoo Aventuras – En el Espacio. Building on the success of StoryZoo Aventuras – Los Instrumentos, … Read more
Hot 25 Retailers like Daiso Sangyo, MUJI and Five Below offer shoppers engaging experiences and curated events NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z. And it likely won’t be the last list to do so. 2025 Hot 25 Retailers List NRF’s Hot 25 Retailers ranks the nation’s fastest-growing retail companies. View … Read more
Jose Luis Villa – Managing Director and Founder at SHERLOCK Brand Bonding MIA – MEX In an age where information is abundant and artificial intelligence is at our fingertips, the greatest skill isn’t simply knowing where to look—it’s knowing what to ask. You could have access to endless data, but if you can’t clearly articulate … Read more
Brands are in the unique position to help parents find services, tools, information, and products to help ease their difficulties and/or provide valuable resources they need (for instance, to keep kids healthy). To read more CLICK HERE. Courtesy of The Association of National Advertisers
