A Look at Hispanic Spending on Consumer Packaged Goods [REPORT]
With the buying power of the U.S. Hispanic market now eclipsing $1 trillion annually, marketers are more focused than ever on attracting this lucrative segment to their brands. But understanding the “how” in consumer spending is just as important as the “how much.” As the number of payment options available increases, the connection between purchase and payment has far-reaching implications: from how marketing should be planned, to how products are distributed, and even how sales are forecasted and measured.