Digging a Hundred Shallow Holes
In business as in war, the surest way to lose a battle is to send your troops marching in multiple directions. Military leaders know that battles are won by concentrating their forces on a clear objective.
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When nothing is normal: Managing in extreme uncertainty
In normal times organizations face numerous uncertainties of varying consequence. Managers deal with challenges by relying on established structures and processes. These are designed to reduce uncertainty and support calculated bets to manage the residual risks. In a serious crisis, however, uncertainty can reach extreme levels, and the normal way of working becomes overstrained. At such times traditional management operating models rarely prove adequate, and organizations with inadequate processes can quickly find themselves facing existential threats.
Strong retail sales growth ‘points to the resiliency of consumers’
Retail sales have largely recovered from the pandemic heading into the holiday season but the growing number of coronavirus cases remains a threat and additional federal stimulus could help keep the economy on track, National Retail Federation Chief Economist Jack Kleinhenz said.
How the Outcome of the US Election Will Impact the Marketing World
The general election on Tuesday pits fundamentally different visions of the US against each other. It may seem trivial to look at how the election could affect the marketing world—but the impacts will be major.
TECH Congress has failed to pass Big Tech legislation in 4 years leading up to the next election
- Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency.
- Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread disinformation on social media to meddle in U.S. elections.
CMO survey 2020 [REPORT]
The role of the Chief Marketing Officer is more difficult than ever: ‘business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than others.
On The Road To Recovery AM/FM Radio – AUDIO TODAY 2020 INSIGHTS [REPORT]
Radio’s weekly reach is now 97% of March’s numbers, as fall changes are driving more consumers to tune in. When examining AQH, which benefits from the Headphone Adjustment implemented with October 2020 measurement, listening grew 6% (4% can be attributed to the adjustment and 2% to organic growth).
Modern CPG product development calls for a new kind of product manager
Product development and innovation in the consumer-goods industry has never been easy. The involvement of many stakeholders creates a multitude of opportunities for even the most promising innovations to go off track. And competing priorities can cause organizations to lose sight of the initial product and business goals.
Hispanic Radio Executives Tackle Strategy, Growth Plans for 2020s
How have the past seven months changed or refocused Hispanic media’s service to its consumers and its clients? By Adam Jacobson – Radio TV Business Report
Media Reactions: how opinions of marketers differ from consumers [REPORT]
With the pandemic adding uncertainty for marketers, it’s more important than ever to understand the media landscape. Findings from Kantar’s inaugural Media Reactions 2020 study reveal that marketers lack the understanding and the data they think they need. Nearly half of marketers (48%) — a growing proportion — feel that they don’t have all the data they need to make decisions in their roles. The research also finds that two-thirds are worried about the future and think that an inability to track digital media via cookies will dramatically disrupt the industry — a situation that could further impede marketers’ ability to monitor advertising effectiveness.
2020 Deloitte Holiday Retail [REPORT]
Deloitte’s holiday survey turns 35 this year! To honor the long tradition, we’ve added new elements to our report, including a nostalgic podcastfeaturing retail leaders breaking down some of the industry’s biggest trends, and supplemental data from Deloitte’s Insight IQ.
UNFUK The Internet
Mozilla and more than 6,000 of our supporters published an open letter to Mark Zuckerberg and Jack Dorsey. Our demand: Turn off Facebook’s Group Recommendations and Twitter’s Trending Topics ahead of the November 3 U.S. elections.
Most Americans Think Social Media Sites Censor Political Viewpoints
Americans have complicated feelings about their relationship with big technology companies. While they have appreciated the impact of technology over recent decades and rely on these companies’ products to communicate, shop and get news, many have also grown critical of the industry and have expressed concerns about the executives who run them.
Reimagining consumer-goods innovation for the next normal
Business leaders and consumers have adapted after the initial shock of the widespread lockdown that followed the outbreak of the COVID-19 pandemic. Demand patterns have started to normalize, supply chains are largely stable, and shelter-in-place orders are being lifted and replaced by physical distancing across the United States.
IT’S TIME READY OR NOT FOR THE MULTICULTURAL MAJORITY – The Cultural Intersection of Politics, Issues & Movements [REPORT]
A generation, according Howe & Strauss, is defined by a life cycle—or roughly 20 years—and greatly influence a nation’s mood. Thrust between a pandemic, racial justice movements and an election, the United States is in the middle of a social and demographic transformation, making 2020 a critical turning point year. But that is not all…2020 marks the rst time any American generation is a multicultural majority. Today, it is the 0 to 17 segment. By 2028, it will be the under 35 segment, and by 2033, everyone under the age of 50 will be a multicultural majority.
2021 Global Marketing Trends: Find your focus [REPORT]
When the COVID-19 pandemic upended our notions of normality, it forced us to reexamine the path forward. We found new ways to interact as social distancing quickly became a necessity. Companies redesigned jobs so people could safely and productively work from home. And, almost overnight, milestones as joyous as birthdays and interactions as consequential as mental health sessions were moved to video conferencing.2 As things unfolded, a reckoning of systemic racism also came to a head, compelling businesses, institutions, and individuals to reflect on our values and what it means to be human.
What Hispanic and Latinx Business Owners Need Right Now [REPORT]
The Aspen Institute reports that if Hispanic business owners were provided the resources to scale at the same rate as white-owned businesses, “an estimated $1.47 trillion dollars could be added to the economy.” What additional challenges are these owners facing during the COVID-19 pandemic, and how can we all help? Hello Alice decided to take a look at those questions in a new report titled “The Impact of COVID-19 on Hispanic & Latinx Business Owners.”
A Playbook for Scaling Latino-Owned Businesses [REPORT]
Latinos make up the fastest growing share of entrepreneurs in this country, creating new businesses at multiples the rate of other groups, and contributing more than $700 billion in sales to the economy each year. But, of the approximately 4.65 million Latino-owned businesses (LOBs) in the United States, only three percent of those have scaled; that is, reached $1 million or more in revenue annually.
Consumers expect All Brands to provide Wellness Offerings [REPORT]
In 2020, 77% of people say wellness is very or extremely important to them. Yet, consumers are still hungry for more: Hungry for more wellness—80% of people want to improve their wellness; Hungry and expecting—75% feel brands could do more for their wellness; Hungry and frustrated—only 46% feel that brands take their wellness as a priority.
CMC releases “IT’S TIME: READY (OR NOT) FOR THE MULTICULTURAL MAJORITY”
2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority. Building on more than 20,500 consumer touchpoints to date, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) released the first part of a comprehensive study on Gen Z (ages 13 to 17), IT’S TIME: Ready (or Not) for the Multicultural Majority.
