Hispanic Market Overview 2019 [REPORT] – DOWNLOAD for FREE
U.S. Multicultural Media Revenues to Grow 6.3% to $28.72 billion in 2020, as Expanding Hispanic, African & Asian American Markets Fuel Fastest Growth In 8 Years
U.S. multicultural media revenues generated from advertising and marketing aimed at Hispanic, African and Asian Americans are projected to grow at an accelerated 6.3% to $28.72 billion in 2020, representing the fastest growth of this burgeoning market in eight years, according to new research from PQ Media. Key growth drivers are expected to be incremental shifts of ad and marketing dollars to multicultural media by savvy brands, as well as record media spending related to the U.S. presidential election and the Summer Olympics in Japan, according to PQ Media’s U.S. Multicultural Media Forecast 2019.