Some years ago, an agency owner came to me seeking help with their new business efforts. They were no longer being asked to participate in pitches, and their prospective opportunities seemed to be shrinking. By Mark Duval – The Duval Partnership
Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by little more than we saw 2001. It will certainly be better than in 2008 during the fallout of the global financial crisis.
A decade of media evolution has taken place in a few short months. Our latest report assesses which audience behaviours and industry dynamics will stick into 2021
Covid-19 has shattered the demand forecasts that guide retailers and suppliers of consumer goods and services in figuring out how much to order or manufacture, where to stock inventory, and how much to advertise or discount. Early on during the pandemic, sudden lockdowns and a shift to working from home caused panic buying of many food items and household goods. Some items sold out while others languished on shelves.
Creative quality is the most efficient route to brand impact. So why is creative testing often excluded from brand tracking? Especially during COVID-19?
Círculo Creativo USA announced today that Flor Leibaschoff has been elected as its new President for the 2021-22 term.
For the US Hispanic Market, Miami based ALMA and New York based d exposito & Partners were honored in several categories.
America is undergoing a process of social transformation. As a nation, this is impacting corporate America, the advertising and marketing industry and is encouraging dialogue of equity and inclusion regarding ethnic sectors. A recent initiative launched last week has prompted the Culture Marketing Council (CMC), the voice of Hispanic marketing to comment.
I am not very encourage when writing this article for HispanicAd, to see efforts to help Minority Broadcasters and Consumers that are not inclusive of at least the majority of the groups that encompass the Multicultural Marketing Bucket. By Gene Bryan / CEO – HispanicAd
After the release of our first article “When Black is LOUDER than Brown – Part 1” on Tuesday, we have been involved in a flurry of emails, texts and calls with executives regarding the purposeful announcement by the Dentsu Network of their media-buying program (Project Booker) designed to create “Inclusion with Exclusion”.
The COVID pandemic, as it has with nearly every other business around the world, has completely upended the way we perceive the limitations on ways business can be conducted, and the way marketers can interact with their audiences. The use of virtual sales channels and other digital transformation strategies have undergone remarkable acceleration.
How many marketers does it take to build a brand?
Mattel, P&G, and other major brands take a much more inclusive approach to gender
This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
With the nation’s leading multicultural marketing executives logged on to participate in the virtual 2020 ANA Multicultural Marketing & Diversity Conference, which began Tuesday with strong sessions from Procter & Gamble Chief Brand Officer Marc Pritchard and Nestlé U.S. CMO Alicia Enciso, the ANA released a new diversity report that paints a sober picture of just how lacking diversity remains in the U.S. marketing industry. By Adam R Jacobson / Radio + TV Business Report
With a new administration set to take charge of the U.S. government on January 20, new policies could impact a range of matters relevant to the advertising industry or, alternately, in other spheres, a status quo approach could offer at least four more years that, in some ways, resembles the last four years. By Brian Wieser / Global President, Business Intelligence, GroupM
GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, this is it. Growth has never been a greater priority than it is today. This is not a new idea of course. The industry and CMO community have rallied around the importance of marketing as a growth vehicle in prior years.
Nine of 10 chief executives, advertising, promotions, sales & marketing managers are non-Hispanic white. Without breaking internal marketing “culture bubbles” to put cultural fluency and insights at the core of every brand strategy, brands risk a break up with Gen Zers and their parents.
In 1970, the United States Census Bureau coined the term “Hispanic” to reflect the growing population from Spanish-speaking countries. While many identify with the term, others prefer to call themselves “Latino” or “Latina,” reflecting their origin from a Latin-American country. But there’s a new contender on the scene: Latinx. By Jennifer Dellapina / Conill Advertising
Without skilled people and the right processes, marketing technology will waste money rather than gain customers.
